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introduction ,[object Object],[object Object],[object Object],1A-
What is direct marketing? 1A-
difinition ,[object Object],[object Object],1A-
Direct marketing ,[object Object],[object Object],1A-
Key features ,[object Object],1A-
Purposes of databases ,[object Object],[object Object],[object Object],[object Object],[object Object]
10 Principles of DM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1A-
Types of dm ,[object Object],[object Object],[object Object],[object Object],1A-
Companies in practice ,[object Object],[object Object],1A-
Need for direct marketing ,[object Object],1A-
channels ,[object Object],1A-
Database includes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1A-
Other media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-commerce ,[object Object],1A-
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Disadvantages ,[object Object],[object Object],[object Object],1A-
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