This document provides information about an assignment for a Bachelor of Business Administration course. It includes details about the semester, subject code, credit hours, and evaluation criteria. It also contains 3 questions related to retail store types, the purpose and importance of visual display, and a note on non-store retail merchandising. Students are instructed to answer all questions and provide approximately 400 words for 10 mark questions. Contact information is provided to submit semester details and obtain fully solved assignments.

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ASSIGNMENT
DRIVE FALL 2016
PROGRAM Bachelor of Business Administration – BBA (Retail
Operations)
SEMESTER V
SUBJECT CODE & NAME BBR504 - Visual Merchandise
BK ID B1805
CREDITS 2
MARKS 30
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question. 1. Explain the various types of retail stores in detail.
Answer: Retailingreferstoa process where the retailer sells the goods directly to the end-user for
his own consumption in small quantities.
Types of Retail outlets
Department Stores:A departmentstore isa set-upwhichoffers wide range of products to the end-
users under one roof. In a department store, the consumers can get almost all the products they
aspire to shop at one place only. Department stores provide a wide range of options to the
consumers and thus fulfill all their shopping needs.
Merchandise:
Question. 2. What is the purpose and importance of display?
a) Purpose of display
Answer: Visual merchandising is a purely aesthetic science, and it is the backbone of the retail
industry. Visual merchandising plays an important role in the retail industry. However, the

2. merchandise hardly sells in retails where identical merchandise is flooded in the market. Visual
merchandisingisasilentsellingtechnique that helps to reduce the employee mix and increase per
square feet returns and can further help in reducing
Question. 3. Write a note on concept of non-store retail
merchandising.
Answer: Non-store retailing is the selling of goods and services outside the confines of a retail
facility.Itisa generic term describing retailing taking place outside of shops and stores (that is, off
the premisesof fixedretail locationsandof marketsstands).The non-store distribution channel can
be dividedintodirectselling(off-premisessales)anddistance selling,the latterincludingall formsof
electroniccommerce.Distanceselling includes mail order, catalogue sales, telephone solicitations
and automatedvending.Electroniccommerce includesonlineshopping, internet trading platforms,
travel portals,global distributionsystemsandteleshopping.Directsellingincludespartysalesand all
forms of selling in consumers’ homes and offices,
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601