Types of media|
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This document discusses different types of media used for advertising, dividing them into above-the-line media (such as TV, radio, outdoor advertising) and below-the-line media (such as direct mail, sales promotions). It then categorizes media types in more detail, including print media (newspapers, magazines), broadcast media (radio, TV), outdoor media (billboards, posters), transit advertising (on buses or trains), and other media (specialty items, direct marketing, internet). The document notes that while print and electronic media were the first revolutions, digital media such as the internet now allows for more interactivity and customization in advertising.
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Types of media|
- 1. Welcome
- 2. TYPES OF MEDIA Above-the-line Media Below-the-line Media
- 3. Above-the-line Media Press, TV, outdoor, posters, cinema and radio. The recognized agencies get ‘commission’ from these media.
- 4. Below-the-line Media Those who do not give commission to the ad agency. The agency adds a percentage as a handling or profit charge or charges a service fee. The examples are: Direct mail, pas, SP, merchandising, exhibitions and sales literature.
- 5. The following are the various categories of media available to a media buyer or an advertiser: 1.Print Media 2.Broadcast media 3.Outdoor Media 4.Transit Advertising Media 5.Other Media
- 6. Print Media Newspapers Magazines
- 7. i. Newspapers a. Daily b. Weekly c. Sunday d. Weekend Supplement.
- 8. ii. Magazines a. Consumer Magazines: General interest, special interest agazines like Auto World, Interior India b. Business Publications: Industrial publications, trade publications, institutional publications, etc
- 9. iii. Direct Advertising Direct mail Direct mail is marketing material or product mailed directly to the homes of consumers or offices of business buyers. Examples include postcards with an offer, catalogs that display goods, coupons, solicitation letters from nonprofits or free samples sent by businesses.
- 10. 2. Broadcast Media i. Radio: Vividh Bharati, FM. ii. Television: Terrestrial channels like DD and satellite channels like Star, Zee TV. iii. Narrow-cast Media: Video and Cable TV, Cinema, Ad Films.
- 11. 3.Outdoor Media It typically consists of any advertising seen outside of the home, and is primarily grouped into a few specific categories. Billboards, posters and transit to name a few. Here's a breakdown of your options when thinking about including outdoor media in your advertising plan.
- 12. 4. Transit Advertising Media Transit media is a form of out- of-home advertising that displays advertisements in or on the outside of vehicles. Such as on the side of or above the seats of a bus or tram.
- 13. Types of Transit Advertising There are actually three forms of transit advertising: 1) inside cards 2) outside posters, and 3) station, platform, or terminal posters.
- 14. 5. Other Media a. Specialty Media: T-shirts, buttons, caps, stickers, badges etc. b. Direct Advertising or Direct Marketing (DM). c. Internet: Media of the new millennium
- 15. Print media can be considered the first revolution. Electronic media like radio and TV are the second revolution. Digital media like Internet are the third and the most spectacular revolution. Digital media draws on the features of both print and electronic media.
- 16. The entire complexion of mass media has changed due to what is known as interactivity. The individuals in it multiply the segmented target audiences. The whole mass can be considered to be one in a different perspective.
- 17. The economics and demographics of media traditionally practiced become a matter of the past. Most renowned publishers have put their publication on Internet.
- 18. Internet advertising affects not only product marketing, but also its manufacturing and distribution. A product can be ordered on Internet. The data becomes the input to the production system. The goods are sent directly to customers
- 19. Software is available to enable a reader to select the editorial matter of the newspaper available on Internet. It gives the freedom of choice to the customer.
- 20. In digital media, we may come across ‘pay per view’ phenomenon e.g. DTH: direct-to-home TV. Even in the absence of advertising, digital media may be available at a reasonable cost
- 21. THANKS