This document outlines seven types of direct marketing media: face-to-face selling, telemarketing, direct mail marketing, catalog marketing, direct-response television marketing, booth marketing, and online marketing. It describes each type of direct marketing media, such as telemarketing using the telephone to sell directly to consumers and direct mail marketing involving sending offers through the mail.

1. Using Direct Marketing Media
1) Face-to-Face selling: Direct selling is the selling of goods or services to consumers through
personal demonstration and explanation.
2) Telemarketing: Telemarketing consists of using the telephone to sell directly to consumers.
3) Direct mail marketing: Direct mail marketing involves sending an offer, announcement,
reminder or other item to a person at a particular address.
4) Catalog marketing: Catalog marketing is direct marketing through print, video or electronic
catalogs that are mailed to select customers, made available in stores or presented online.
5) Direct-response television marketing: Direct response television marketing consists of direct
marketing via television, including direct response television advertising or in commercials and
home shopping channels.
6) Booth marketing: Booths are information and ordering machines that direct marketers place
in stores, airports and other locations.
7) Online marketing: Online marketing is conducted through interactive online computer
systems, which link consumers with sellers electronically.