A presentation on direct and onlineting marke

1. YATRA NEUPANE
13NPCMA134
DIRECT MARKETING
ONLINE MARKETING
CHALLENGES

2. DIRECT MARKETING DEFINED
 The total of activities by which a seller directs
efforts to a target audience using one or more
media for the purpose of soliciting a response by
phone, mail or personal visit from a prospective
customer.
 It includes:
A. Catalogue Selling
B. Telemarketing
C. Direct Selling
D. Direct Action Advertising
E. Direct Mail. …etc…

4. WHAT`S ONLINE MARKETING?
Online advertising, also called Internet
advertising, uses the Internet to
deliver promotional marketing messages to
consumers. It includes email marketing, search
engine marketing, social media marketing, many
types of display advertising (including web
banner advertising), and mobile advertising
Online marketing means using digital
technologies to help sell your goods or services.
These technologies are a valuable complement to
traditional marketing methods whatever the size
of your company or your business model.

5. OBJECTIVES
Different businesses may develop different e-
marketing objectives depending on their
individual circumstances. A useful framework for
developing effective e-marketing objectives is the
five S’s framework, which includes:
 Sell – using the internet to sell products and
services
 Serve – using the internet to serve customers
 Speak – using the internet to communicate with
customers (both existing and potential)
 Save – using the internet to save/ reduce cost
 Sizzle – using the internet to build brand identity

6. Advantages of Online Marketing
 24-hour marketing
 Global reach
 Track able, measurable results
 Personalization
 One-to-one marketing
 More interesting campaigns
 Better conversion rate

7. CHALLENGES OF ONLINE
MARKETING
 Marketing integration
 Security and privacy
 Impersonal service
 Improving brand awareness
 Dealing with the IT Department
 Continuing Education –
 Bad Marketing
 Lack of Trust
 Know-It-Alls -

8. CHALLENGES OF ONLINE
MARKETING
 Ethical Practices
 Corporate Culture
 International Commerce
 Intellectual Property
 Customer Expectations

9. ANY QUERIES………..