The document discusses channels of distribution, which refers to the routes by which products flow from producers to consumers. It describes direct selling from manufacturers to consumers as well as indirect selling which involves middlemen like wholesalers and retailers. The different types of middlemen are explained, specifically focusing on wholesalers who buy goods in bulk from manufacturers and resell them to retailers.
This Presentation describes the fourth P of Marketing. The presentation discuss Promotion Definition, Integrated Marketing Communication Process, Promotion Mix, Marketing Communication, Marketing Communication Process, Objectives of Promotion, Advertising, Sales Promotion, Public Relation and Direct Marketing
This Presentation describes the fourth P of Marketing. The presentation discuss Promotion Definition, Integrated Marketing Communication Process, Promotion Mix, Marketing Communication, Marketing Communication Process, Objectives of Promotion, Advertising, Sales Promotion, Public Relation and Direct Marketing
Distribution Channel
Management of Distribution Channel
Need of Distribution Channel
Need for Channel Management
Channel Partners and their Functions
Difference between Distributor and Wholesaler
Choice of Distribution System
Distribution Strategy
Factors Affecting Effective Management of Distribution Channels
Channel Conflict
Conflict Resolution
Motivating Channel Members
Selecting Channel Partners
Evaluating Channels
Channel Control
Distribution Channel/Marketing Channels by Amitabh MishraAmitabh Mishra
This presentation talks about Place decision of marketing strategy. It presents fundamentals of Distribution Channels or Marketing Channels, functions of intermediaries, types and levels of channels, and channel management.
Distribution channels marketing management pptGanesh Asokan
Distribution channels - their Nature and importance of channels, Channel behavior & organization, Channel design decisions and Channel Management decisions.
Presentation done by the management students of D.G Vaishnav school of management for marketing internals..
Factors effecting selection of distribution channelsShubhanjali -
introduction to distribution
distribution channel
market intermediaries
factors affecting selection of distribution channels:-
1. Nature of product
2. Nature of market
3. Nature of middle men
4. Nature of manufacturing units
5. Competition
6. Govt. rules & policies
conclusion
references
Distribution Strategy, Function of Channel Distribution, Marketing Intermediaries, Relationship Marketing in Channels, Types of Marketing Systems, and Non store retailing.
Distribution is significant rated as a significant function of marketing. After
production a product moves to the market and finally to the consumer.
▪ This journey of the product from the manufacturer or producer to the consumer is
made possible through certain defined paths, termed as, “Channels of
Distribution”
Distribution Channel
Management of Distribution Channel
Need of Distribution Channel
Need for Channel Management
Channel Partners and their Functions
Difference between Distributor and Wholesaler
Choice of Distribution System
Distribution Strategy
Factors Affecting Effective Management of Distribution Channels
Channel Conflict
Conflict Resolution
Motivating Channel Members
Selecting Channel Partners
Evaluating Channels
Channel Control
Distribution Channel/Marketing Channels by Amitabh MishraAmitabh Mishra
This presentation talks about Place decision of marketing strategy. It presents fundamentals of Distribution Channels or Marketing Channels, functions of intermediaries, types and levels of channels, and channel management.
Distribution channels marketing management pptGanesh Asokan
Distribution channels - their Nature and importance of channels, Channel behavior & organization, Channel design decisions and Channel Management decisions.
Presentation done by the management students of D.G Vaishnav school of management for marketing internals..
Factors effecting selection of distribution channelsShubhanjali -
introduction to distribution
distribution channel
market intermediaries
factors affecting selection of distribution channels:-
1. Nature of product
2. Nature of market
3. Nature of middle men
4. Nature of manufacturing units
5. Competition
6. Govt. rules & policies
conclusion
references
Distribution Strategy, Function of Channel Distribution, Marketing Intermediaries, Relationship Marketing in Channels, Types of Marketing Systems, and Non store retailing.
Distribution is significant rated as a significant function of marketing. After
production a product moves to the market and finally to the consumer.
▪ This journey of the product from the manufacturer or producer to the consumer is
made possible through certain defined paths, termed as, “Channels of
Distribution”
Distribution Channels and Marketing Intermediary in E marketing Nischal16
This Presentation is about a brief introduction of Distribution Channels and Marketing Intermediary in E marketing. Also Focuses on Logistics and Supply chain management and Distribution Strategy used by Amazon India and all other valuables information. Hope you all like the content, presentation. Thank You!☺️☺️☺️
The pharmaceutical marketing channel represents the intricate network through which pharmaceutical products move from manufacturers to end-users, encompassing various stakeholders and channels of distribution. At its core, this channel involves the coordination and collaboration between pharmaceutical companies, distributors, pharmacies, healthcare providers, and patients.
Manufacturers play a central role in this channel, investing in research, development, and production of pharmaceutical products. Distributors facilitate the logistics and transportation of these products, ensuring they reach their intended destinations efficiently. Pharmacies and healthcare providers act as crucial intermediaries, dispensing medications and providing essential healthcare services.
However, in recent years, the landscape of pharmaceutical marketing channels has undergone significant transformation, largely influenced by digital advancements and changing consumer behaviors. Direct-to-consumer advertising, social media marketing, and online pharmacies have emerged as key components, reshaping how pharmaceutical products are promoted and accessed by patients.
Navigating this complex channel requires a deep understanding of regulatory requirements, market dynamics, and consumer preferences. Effective channel management strategies involve segmentation, targeting, and positioning of products, as well as forging strong partnerships with key stakeholders.
In essence, the pharmaceutical marketing channel represents a dynamic ecosystem where innovation, collaboration, and regulatory compliance intersect to ensure the safe and effective distribution of life-saving medications to those in need.
Unlock the intricacies of the pharmaceutical marketing channel with my insightful PowerPoint presentation, crafted for dissemination on SlideShare. Delve into the multifaceted landscape of pharmaceutical marketing, where manufacturers, distributors, retailers, healthcare providers, and patients intersect. Navigate through the evolving trends shaping the industry, from the surge in digital marketing to the nuances of direct-to-consumer advertising and the impactful role of social media. Gain a deeper understanding of key stakeholders and their pivotal contributions, from manufacturers driving innovation to healthcare providers influencing prescribing decisions. Discover effective strategies for channel management, including segmentation, value proposition development, and forging robust partnerships. Explore the power of digital marketing tools, such as website optimization, social media engagement, and mobile applications, in reaching and engaging target audiences. Navigate the complex regulatory landscape with insights into FDA guidelines and ethical considerations. Illuminate your understanding through compelling case studies highlighting successful marketing campaigns and lessons learned.
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Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
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2. • A channel of distribution or trade channel is
the route or path along which products flow
from the point of production to the point of
ultimate consumption or use.
What is mean by Channels of Distribution?
3. Important element of marketing mix
Influences sales volume and profits
Determines where and when the product
will be available to users
Helps in reducing the effects of
fluctuations in production
Importance of COD
4. The distribution channels may be grouped under two
major heads :
i. Direct selling
ii. Indirect selling
Types of COD
5. I. Direct selling :
When the manufacturer sells his goods
directly to the consumer
Types of COD
Manufacturer Consumer
6. II. Indirect selling :
In this case there are one or two middlemen
or intermediaries are involve.
For example :
A. Manufacturer ----Retailer------consumer.
B. Manufacturer ---Wholesaler----Retailer------
consumer.
C. Manufacturer ---Distributor----Wholesaler----
Retailer------consumer.
Types of COD
7. TYPES OF MIDDLEMEN
There are two types of middlemen –
1.Functional middlemen
2.Merchant middlemen
8. 1.Functional middlemen –
They help in transfer of goods from
hands of the producer / manufacturer
to those of consumers without
acquiring ownership rights.
9. The following middlemen come under this category :
i. Brokers
ii. Commission agents
iii.Auctioneers
iv.Del creder agents
10. 2. Merchant middlemen
They work for profit.
They acquire and transfer the title to
goods in their own name.
12. “The middlemen who are engaged in wholesaling or
wholesale trade are known as wholesalers. A wholesaler is a
trader who buys goods in large quantities from
manufacturers and resells them to retailers in small lots.
WHOLESALERS
