1. Shailendra Sharma
Mobile: +91-9955778181 Email: sailu.sharma1@gmail.com
I describe myself as professional with a work experience in the field of Brand Management.
Branding activities have been the essence of all my work and I aspire to become a leading
Brand professional serving the industry.
Professional Profile
A dynamic professional with over 6 years of experience in various Brand functions such as Event,
Outdoor and indoor Publicity, Campaign Launching, Brand image, Sales Promotion and several
related activities.
Working with Videocon Mobile Handset Division (P) Limited (Videocon Mobile, A company of Videocon Group),
As Trade Marketing Executive- from Sept 14 Ranchi (Jharkhand)
Worked with Unitech Wireless - Telenor Group, Norway (Uninor), as Marcom- Executive
From March 2014 to Aug 2014 Location- Ranchi (Jharkhand)
3 years worked with Idea Cellular Ltd. (Aditya Birla Group), as Marketing Executive- Brand,
Location- Jamshedpur (Jharkhand)
1. 3 years Worked with “S.H.PITKAR Pvt. Ltd.”, I was looking after all Gauhati Reason as a Marketing Executive
Career Sketch
Videocon Mobile Trade Marketing Executive- Branding
Key Deliverables
Since Sept 2014
Branding & Activity Activation
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Brand Building (Includes: In shop Branding, Hoardings at Shop, Paintings)
In shop Branding of Direct Dealers, Retailers & C&F
Responsible of POP materials availability
Organising Rural Branding Activities
Vendor Management, Media Release
New Product Development & Market research
Brand Positioning
Brand Campaign Planning & Rollout
BTL Activations & Road Shows
Responsible for marketing strategies
Brand Management with an objective to boost sales
Responsible for collaterals, POP and POSM material to provide to C&F, Dealers & Retailers
Designing shop facia and providing these to Retailers
To decide marketing mix as well as carry out an assessment of brand’s visibility
Establishing relationships with vendors and managing it thereafter
Responsible for Special Branding
Actively involved in launching and executing the company’s rural marketing campaign
Responsible for Briefing the Creative agency on Marketing Activities and check adherence
Strengthened relationships with 500 retail counters for deeper market penetration
Carried out trade promotion activities for driving higher retail engagement and mindshare
Oversaw Out of Home (OOH) visibility, planning & implementation of various retail
merchandizing elements in coordination with sales team to achieve right target segment

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Unitech Wireless(Uninor) Marcom-Executive
Key Deliverables
Since March, 2014- Sept 2014
Marketing & Communication
1. Responsible for marketing strategies
2. Responsible for steering Marketing initiatives
3. Responsible for bringing out the in-house magazine meant for internal communication purposes
4. Brand Management with an objective to boost sales
5. Responsible for collaterals, POP and POSM material to provide to Distributors & Retailers
6. Designing shop facia and providing these to Retailers
7. To decide marketing mix as well as carry out an assessment of brand’s visibility
8. Establishing relationships with vendors and managing it thereafter
9. Involved in conducting extensive market research
10. Actively involved in launching and executing the company’s rural marketing campaign
11. Liaising with Media Releasing Agency and working with them on the Media Plan
12. Responsible for Briefing the Creative agency on Marketing Activities and check adherence
13. Strengthened relationships with 10000 retail counters for deeper market penetration
14. Carried out trade promotion activities for driving higher retail engagement and mindshare
15. Oversaw Out of Home (OOH) visibility, planning & implementation of various retail
merchandizing elements in coordination with sales team to achieve right target segment
16. Responsible for Special Branding Project
17. Responsible for LUT areas activity etc. etc.
Idea Cellular Ltd. Marketing Executive -Brand
Key Deliverables
Since Jan, 2011- March 2014
Branding
1. Formulating brand development strategies
2. Budgeting brand management activities
3. Executing the strategies
4. Planning and organizing promotional activities
5. Designing brand management material
6. Building brand identity
7. Creating brand awareness
8. Planning advertising campaigns
9. Monitoring the Ad performance
10. Maintaining Public Relations
11. Ability to work with team
Event
1. Event Planning with brand image in consideration
2. Organising, Budgeting, processing and implementation
3. Controlling the event
Indoor & Outdoor
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Counter to counter campaign
Campaign Launching
Event Publicity
Brand Publicity
Branding through temple, apartments etc.
Selecting effective modes of promotion

3. Scholastics
Shailendra Sharma
MBA in Marketing from SMU (Sikkim Manipal University), Pune.
PGP in Marketing from Indira Institute Management (Regular Autonomous), Pune.
B.Com. From D.S. College, BNMU Madhepur University, in 2003.
Higher Secondary from D.S Collage Katihar, in 1999
10th, from (KVS) Kendriya Vidyalaya Sangathan, Manipur, in 1997
Additional Qualification
 successfully completed 250-hour comprehensive performance-based Leadership Development
Programmed by Stratecent Consulting, and have acquired the following skills:
* Negotiation Skills * Problem Solving Skills
 successfully completed an intensive programmed on Business Etiquette and Grooming by Mr. Minocher Patel,
Founder Director, Ecole Solitaire.
Other Experience
Working as a Admission In charge and Consultant for courses being conducted at IIMS, Pune
Working as a Admission Counsellor and Consultant for courses being conducted at IIEBM, Pune
IT Skills
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Business applications including MS Windows Vista,98 & XP, MS Office Suite’s, MS Word, MS Excel,
PowerPoint, Outlook and MS Vision.
Excel skills.
Personal Profile
Mother’s name : Arti Devi
Father’s name : Ramesh Sharma
Marital Status : Single
Sex
Nationality
: Male
: Indian
Address : Ramesh Sharma, Chita Bari Road, Katihar, Near Kali Mandir, Katihar, 854105
Date of Birth : 5th
May, 1982