1. Bio-Data
Mukesh Ramnarayan Shukla
Personal Particulars
Permanent Address:
Flat no. 202, Building No. “H”
Unity Park
Near Sheetal Petrol pump, Kondhwa
Pune - 411048
Date of Birth: - 21st January 1973
Marital Status: - Married
Email – mukesh_shukla@yahoo.com
Mobile – 09977088295 Landline – 07153 46045
Professional Background - join Syngenta in 1997
A) 2010 to till date
 Campaign Manager -West Central Commercial Unit ( Maharashtra,Gujarat, MP, and Rajasthan)
Core Responsibilities –
 Campaign process implementation – Strategic Direction,Execution,Review and course
correction
 Lead the roll out and workshops for corn, soybean, hot pepper, cotton, pulses vegetables
Rice and Wheat business.
 Corn Campaign in CU Special focus will be given on direct mailing letters and Call
center support to corn business and high visibility campaign large hoarding is especial
one all over the CU I have done innovation in customer engagement and also trust of
post-sale activities for creation customer base.
 Cotton- with complete portfolio on cotton stage wise campaign clear guidelines to teams
with campaign direction and product fitment Special campaign for Polo. Alika campaign
high visibility & Personalized Business growth plan with distributors.
 Soybean – Fusilade - Drive the campaign for and on soybean Involve in R3 meetings and
advertised Tilt in local media for Quality and Quantity
 Drive the campaign for Mango in Kokan and Gujarat for Cultar.
 Design Campaign localize Strategy & activity Planning Mass media Vs Focus
 Developed geography Vs developing.

2.  Campaign Tactics in the Commercial Unit.
 Market Insight on Competition intelligence, Grower trend, Retailer, Resource.
 Trends and market progression and impacts time to time provide data and information to
CU team.
 Budgeting and monitoring of Advertising & Promotional activities in CU worth Rs. 5 cr.
 Member of CU Leadership Team to develop and implement CU Sales and Marketing Strategies.
B) 2008 to 2010 Area Sales Manager ( Mahakaushal).
Core Responsibilities
 Drive Sales, Market development, and all Promotional activities in MP.
 Manage Sales Team of 4 Sales Executives and 36 field assistant.
 Responsible for Sales on major Cash Crops like Vegetables, Fruits, Cotton, Pulses and Soybean
 Core Team member for developing Communication for Key pillar crops in region.
 Trainer for Sales Capability Development of Field Force.
C) 1997 to 2007 worked in Sangli Satara,Kolhapur, Kokan,Ahemadnagar,Solapur as Sales
executive major achievement are Gramoxone on sugarcane as carpet applications and Business
with sugar factory. Worked on strawberry for higher yields. Fertigation for grape tomato
capsicum .
Selected Accomplishments:
 Launch of Amistar – Achieved > 90 % awareness of Amistar among growers in First Year itself.
 Core Team member for developing Communication for Key pillar crops in CU.
 Trainer for Sales Capability Development of 70 SUL. In Aurangabd.
 Key role in New product Launches and market establishment – Karate, Score, Matador, Amistar,
Revus.Ampligo Amistart Top,Fusiflex,
 New brand Handled Folio Gold , Taspa, Revas Alika,
 Manage Integrated Business of crop protection Vegetable seed and Field crop and Diversified
worth 300CR with successful campaign management in 2014.
 Expertise in Poly house grapes and strawberry and shed net protective cultivation.
 Especial Achievements brand transition.
 Achieved successful shift from Ridomil MZ to Ridomil Gold and scale up of Ridomil Gold within
one year on Grapes as well as vegetables
Training Programs attended:
MaSE Seedling
2010
Sales & Marketing
Excellence
Agri Business
Management
Duration- One
week each
Place Pune
Master trainers
Selling skill 2011
Customized course Mainly selling
covered.
Duration- One
week each
Place
Pune,Hydrabad

3. Selling Skill course
2002 (Master
trainer Now)
Customized course
CIBA Model
Selling skill
building
10 days Hyderabad
Group selling
workshop 2003
(Master trainer
Now)
Customized course
CIBA Model
Selling skill
building
10 days Laguna Lonavala
Skills
 Marketing Strategies & Campaigns
 Creative TeamLeadership
 Product Positioning & Branding
 Master trainer for selling skill
 Focus Group & Market Research
360 degree.
 New Product Launch
 Workshop management
 Witnessed and developed the
Wheat Neenv brand business in
MP
Key Strengths
 New product launches, Strategic Marketing, customer marketing, Team building
approach, Interpersonal skills and Customer Focus. Managerial aptitude, training &
development approach internal and external customer.
 Conceptualize and orchestrate marketing campaigns that effectively reinforce and build
brands pre season during season and Post season.
 Expert in the technical, conceptual and content development of sales-driving collateral.
Proven ability to drive record-high marketing campaign response rates and execute
successful product launches.
 Training famers and retailers for complete portfolio from nursery management to higher
yield production. Vegetables fruits ,Cotton, wheat,Grape,Mango,poly houses crops and
shed net crops.
Recent Awards
Award of Excellence for Corn Business growth south Asia award for 2013.
Fast Start Cotton - Award for Outstanding result oriented delivery South Asia for 2014
Technology
Spraying
Technology:
Specialize training in Nozzle and droplets for pesticides.
Education
DR. PANJABRAO KRISHI VIDHYAPITH, AKOLA, MAHARASHTRA.
1. Bachelor of Agriculture 1994 ANCA Worora Chandrapur.

4. 2. Post graduate In Agriculture 2007 , College of Agriculture Nagpur
3. Diploma in Marketing and Advertisement 2007 BHAVANS Nagpur
 Language proficient :- Hindi, Marathi, English
Reference 1. Mrs. Aruna Bhinge – e mail –aruna.bhinge@yahoo.co.in ex SBU head