1. Oliver Conti Ramos
7 Pine Close 18-119, Singapore
obet88@gmail.com / +6593752781
Preferred Salary: SGD 5,000 and above
Availability for Employment: Anytime
Country of Origin: Philippines
Current Location: Singapore
CAREER PROFILE
Country Head of Marketing
jobsDB Philippines Inc., Seek Asia
May 2014 – May 2015
On Brand Strategy & Communications
• Developed long term brand strategy to include leveraging of jobsDB
brand across jobsDB businesses
• Monitored brand health and awareness and develop effective strategies to
grow brand strength in Philippines
• Developed country, regional, and segment specific brand communications
plans as appropriate
• Supported jobseeker product launches with timely and effective
messaging and communications
• Managed agency partners effectively including contract negotiations,
ensuring clear role definition, quality of execution, and value for money is
achieved
• Managed day-to-day advertising and brand budgets to ensure accurate
tracking and optimal return on investment
• Ensured clear measurement and monitoring of results of marketing
programs to (e.g. advertising campaigns, promotions, etc.)
On Digital Marketing
• Planned and recommended thematic and promotional digital campaigns
(Search Engine Optimization (SEO), Search Engine Marketing (SEM), E-
commerce marketing) while ensuring coherence to the company's
corporate identity and brand values
• Analyzed and reviewed performance of digital marketing initiatives
• Maintained and grew online affiliate partnership relationships and
network
• Provided support to search engine optimization and marketing as well as
email / database marketing program
On Trade Marketing & PR
• Helped drove sales via trade activation, effective selling kit, sales
collateral message

2. • Conceptualized, developed content, and managed the production of
marketing material to reflect key messages, features and benefits of
products
• Developed and created media releases, key messages, media FAQs,
presentations and etc where required
On Leadership
• Led the marketing team in developing a highly effective marketing
capability
• Supported HR & Administration on employer and internal branding
initiatives
• Visited other jobsDB East Asian countries frequently such as Singapore,
Hong Kong, Thailand, Indonesia, and Malaysia for audit, research, and
marketing conferences.
Client Servicing Director / General Manager, Marketing Services (4 Years)
The Kitsch Company LLC, Dubai, United Arab Emirates
June 2009-September 2013
 Headed the marketing team in performing brand management, creatives, and account
management functions.
 Conceptualized and developed brands and events; implemented marketing and advertising
campaigns; monitored and measured effectiveness of campaigns.
 Managed promotions of movie releases in the UAE through online promotions, advanced
screenings, and reviews in partnership with various film distributors and cinemas.
 Managed media relations for the releases of advertising copies.
 Represented the company and brands in pr interviews which were released, published, and
aired in various media channels and publications.
 Appointed as creative director of some corporate and commercial events:
 The Philippine Film Festival in the UAE (in partnership with DNATA,
Amber Clinics, Emirates Grand Hotel, Kabayan Weekly, Illustrado
Magazine), 2011.
 The Launch of PINOYWISE Campaign in the UAE (by the Philippine
Embassy in the UAE), 2012.
 Directed creative contents for some digital campaigns for clients:
 Health, Safety, and Environment (HSE) Video of Braka (UAE) Nuclear Power
Plant commissioned by Samsung and Hyundai (Presented to the Presidents of
the United Arab Emirates and South Korea and currently being used as a reference
and guiding material for incoming guests to the nuclear facility.)
Assistant General Manager, Marketing Services (GCC Region and Northern Africa)
VLCC International LLC, Dubai, United Arab Emirates
March 2007-February 2009

3.  Managed campaigns for the brand which entailed managing the advertising and pr agencies
commissioned by the company.
 Developed detailed marketing, media, and pr plans for the brand (Monthly, Quarterly, and
Annual).
 Managed online advertising channels in which the brand was promoted and enhanced
(corporate website, online advertising channels, and online publications.)
 Provided support to the loyalty marketing team and implemented damage control measures
during crisis.
 Managed the opening of branches in all the emirates in the United Arab Emirates, Oman, and
Bahrain.
 Conceptualized marketing collaterals, reviewed, and approved required materials submitted
by the advertising agency.
Manager, Digital Advertising Services
Nurture 3 LLC, Dubai Media City, United Arab Emirates
March 2006-March 2007
 Managed online campaigns in various online channels such as Google, Yahoo, Miva, and
other top-ranking websites in the region.
 Monitored online traffic and implemented advertising strategies based on given monthly
budget.
 Developed online adverts and placed them in various online media channels.
 Developed website brands and managed tests before launch.
Key Accounts Manager, NCR-GMA
East Asia Paper Manufacturing Corporation, Mandaluyong, Philippines
February 2004-February 2006
 Opened and maintained key accounts in the entire National Capital Region and Greater
Manila Area contributing 40% of the total sales in the entire region.
 Managed the sales team composed of sales executives, sales assistants, merchandising
supervisors, and outlet merchandisers.
 Monitored all secondary, major, and key accounts in NCR-GMA handled by sales executives.
 Initiated marketing, promotions, advertising campaigns for branded goods through
sponsorships of events, PR campaigns and releases, product launches, and various
supermarket marketing support.
 Rationalized accounts according to viability entailing reviews of account receivables, average
monthly sales, daily sales outstanding, and cost-to-sales percentages.
 Developed and implemented incentive programs for merchandisers and sales staff.
 Performed audits for sales executives' performance appraisal.
 Developed and spearheaded the establishment of the merchandising department.
OTHER JOBS/PROJECTS
Art Director
TV5 (Agency: Marionette Designs)
Celebrity Dance Battle
February 2014

4.  In charge of the management of the production set for the TV program “Celebrity Dance
Battle” of TV5 for its pilot episode.
Production Manager
Philippine Long Distance Company: Home Fibr (Agency: Marionette Designs)
February 2014
 In charge of the management of the set up of brand activation booth of PLDT’s Home Fibr at
Shangrila Mall, Edsa Mandaluyong (in partnership with Saachi And Saachi)
Features Writer, Travelogue Writer, Article Contributor
FYI Magazine, Arabian Women Magazine, Arabian Man Magazine, Adam & Eve
Dubai, United Arab Emirates
2007-2011
Accounts Executive
Philippine Long Distance Company, Makati, Philippines
2003
EDUCATIONAL BACKGROUND
UNIVERSITY DEGREE Bachelor of Arts in Broadcast Communication
College of Mass Communication
University of the Philippines, Diliman
April 2003
BRIEF PROFILE
Born on August 8, 1981. 33 years old. Filipino. Weighs 120 pounds and stands 5 feet and 10 inches.
Computer literate: Microsoft Word, Excel, Power point, and Internet Explorer and has knowledge on
video editing software. Proficient in both oral and written communication. Speaks Filipino and
English fluently. Equipped with management and people skills. Knows how to drive both manual
and automatic vehicles. Hardworking and knowledgeable. Has travelled various countries in
Southeast Asia, Middle East, and Europe either for business or leisure. Willing to travel and relocate
to any location for employment.