Film poster analysis

1. Eman Shah
MediaStudies
Film Poster Analysis – Romeo and Juliet
Colour – The coloursusedgive
the postera surreal atmosphere,
the purplesandthe greysmakes
it looklike astormis comingat
the edgesof the posterwhich
indicatessomethingbadmay
occur. Thisis because we cansee
familiesre readytofightwith
theirweapons.Onthe otherhand
the orangesand the gold’sseem
as if heavensare opening,forthe
youngcouple inthe centre.
Main Image – The main
image isof a youngcouple
kissingwiththe surrounding
familieslookinglike theyare
readyto fightwitheach
other.Regardlessof how
violenteverythingisaround
the couple,there isa shining
hearton top of the page,
showinghow powerfultheir
love isforone another.
Layout – The layoutof the poster
iswell spreadout.Eventhoughit
looksas if so muchis goingwe
can clearlysee thatthere isyoung
love inthe centre of the battle
betweenthe violentfamiliesthat
standeitherside of the couple.
The metaphoriclove heartabove
themand the heavilycolourgold
usedstaysat the centre of the
poster.Thiscouldbe done so that
the violence doesnottake atthe
centre stage overthe love of the
couple.
Tagline – The tagline issmall
and islocatedat the top,
whichsays‘My onlylove
sprungby my onlyhate’.
Thiswill helpthe viewer’s
more to understandthe
hate betweenthe families.
Thishatredhas boughta
youngcouple together,
despite everythingelse.This
tagline isverystrongand
powerful.Itisgoodto have
a tagline whichisstrongas it
will getreadersmore
interested.
Text Colour– The bright white isusedforthe title of the filmcontrastingagainstthe othercolours. Itmakesiteasyto
readand makesit standout,overthe couple.The tagline isinblackwithayellow outliningcolourunderthe shining
heart.The small printisindark orange at the bottom, sotherefore itdoesnotstandout as much.The date isalsoin
white whichwill make iteasierforthe readerstosee whenthe filmisreleased.
Realism– I wouldsaythat there isnot much
realisminthisphoto.Thisisbecause everything
has beeneditedasyoucan tell.The surreal
coloursand the familiesateachside have been
colouredited.
Purpose- The purpose of thisposteristo show
bothsidesof love andhate of the familieswithin
the film.
Target Audience – The targetaudience fora filmlike thiswouldof course be Shakespeare fans,andalsoloversof
romance,violence anddrama,asit has gota mixture of these genresin.
Reaction – In my opinionI
thinkthat thisposteriswell
editedwhichtakeson
surrealismsuccessfully.The
posterhas everythingthat
we needtoknow.The love
isstrong betweenthe
couple andthe familiesare
clearlyveryviolentwithone
another.
Text font – The fontlooksvery
boldwhichwill entice the viewer
and will make iteasyforthemto
readthe namesof the
actors/actresses,the title andthe
tagline.