IN WHAT WAY DOES YOUR
MEDIA PRODUCT USE,
DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS
Question 1
GENRE
The genre for our short film is hard to pin point
however, I would say the genre that best describes it
would be rom...
COSTUME
Costumes in a romantic drama do not normally tend to follow typical
conventions, they usually just reflect the cha...
BEGINNING VS END OF
FILM
LIGHTING
Although lighting is a strong part of creating romance
in romantic dramas, because we was on a low budget
and cou...
PROPS
There are usually no set props in romantic
dramas, usually objects associated with
romance such as Champaign, chocol...
SETTING
There is also no typical setting in regards to romantic
dramas; they can be set anywhere from the North
Atlantic O...
SOUND
Sound in any film is used to create mood and atmosphere for
the audience. Therefore in romantic dramas the director ...
ICONOGRAPHY
Iconography is used heavily in romantic dramas to
subconsciously tell the audience what’s going on in
the film...
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In what way does your media product use, develop or challenge forms and conventions of real media products?

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Evaluation question 1

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In what way does your media product use, develop or challenge forms and conventions of real media products?

  1. 1. IN WHAT WAY DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS Question 1
  2. 2. GENRE The genre for our short film is hard to pin point however, I would say the genre that best describes it would be romantic drama. Romantic drama is a hybrid genre and tends to use conventions from both genres. Although the genre is applicable to both sexes, females find this genre the most appealing. In our short film, our target audience is females aged 16-25, which I think is a typical target audience for romantic dramas, however because our short isn’t only about romance and about mental health issues too I feel it opens us up to a wider target audience than a typical romantic drama.
  3. 3. COSTUME Costumes in a romantic drama do not normally tend to follow typical conventions, they usually just reflect the characters personality, eg in Dirty Dancing Patrick Swayza’s character mostly wears black throughout the film to reflect his very hard tough guy attitude in film, whereas Jenifer Greys character typically wears white to reflect her innocence. In our short film we wanted to use costume to reflect James’s emotions throughout the film, as you can see in the beginning of the film he is wearing light colours such as white and light blue to represent his calmness and happiness when he first meets Lauren. However towards the end of the film he is mainly seen in the colour black to reflect his broken heart. I do not feel this is a typical convention of romance dramas however I do feels some romance dramas do use this technique to subconsciously show the audience how the character is feeling.
  4. 4. BEGINNING VS END OF FILM
  5. 5. LIGHTING Although lighting is a strong part of creating romance in romantic dramas, because we was on a low budget and could not afford lighting, we didn’t make a thing of it. Typically, romantic dramas use high key lighting which signifies romance and joy and to contrast to low key lighting which signifies drama and tension. However, most romantic dramas use natural lighting as a backdrop to communicate normally. In our short film we did intend to use lighting as a key concept, and Megan did end up bringing a builder’s lamp however after 20 minutes we managed to break it.
  6. 6. PROPS There are usually no set props in romantic dramas, usually objects associated with romance such as Champaign, chocolates and flowers. Although our short film isn’t a typical romantic drama we did incorporate flowers which played a significant role in showing the breakdown of James and Laurens relationship.
  7. 7. SETTING There is also no typical setting in regards to romantic dramas; they can be set anywhere from the North Atlantic Ocean (titanic) to 1940s South Carolina (the notebook) therefore there was no typical convention for this. On and Off was set in the suburbs of East London in the modern day. However a typical convention for romantic dramas are flashbacks and flash-forwards which we used in On and Off use quite heavily to help demonstrate the breakdown of the relationship and also used as a tool to help the audience reflect with James whist he is reminiscing his relationship with Lauren.
  8. 8. SOUND Sound in any film is used to create mood and atmosphere for the audience. Therefore in romantic dramas the director wants to create a romantic mood or vibes for the audience, therefore typical music would be love songs if the character is going through heart break, or upbeat songs if the two characters are loved up and happy. For our short film production, we were only allowed to use royalty free music, so therefore popular music was off the cards. Instead Megan, Gina and I intensively searched the internet for royalty free music which fitted the theme of our short film- as the film is reflecting the relationship of James and Lauren wanted a slow, slightly sad, piano piece which got heavier and more heartfelt towards the end- which luckily Megan found!
  9. 9. ICONOGRAPHY Iconography is used heavily in romantic dramas to subconsciously tell the audience what’s going on in the film. We mainly did this through costume, as stated before. When the relationship was going well we mainly dressed James in light colours, however when the relationship was going badly, we would dress him in dark colours. In the scene where James gives Megan flowers, this was where it was evident that the relationship was coming to a quick holt, therefore we dressed Lauren in a black dress to symbolise this.

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