The document outlines Flipkart's return rules and processes to provide a better experience for buyers and sellers. It discusses that customer support plays an active role in resolving issues, such as providing refunds or replacements. Manufacturing defects are covered by the return rules. The rules also provide incentives for sellers if they meet certain defect and return rate thresholds. The various return processes are described, including how returns are handled for different issues by either the customer support team or sellers. Sellers can seek protection for certain return types through Flipkart's seller protection program.
2. Agenda
● Purpose of Return Rules
● Active Role by Flipkart Customer Support
● Manufacturing Defects
● Streamlining Returns for Sellers
● Reverse Shipping and Commission Rebates
3. Purpose of Return Rules
● Return Rules give Buyers and Sellers a better experience on Flipkart.com
● Customer Support (CS) plays an active role in troubleshooting and
resolving Buyer issues
● Manufacturing defects are covered under Return Rules
● Buyers get rebates on shipping fee and Sellers get commission in some
cases
4. Active Role of Customer Support
• Customer Support(CS) plays and active role in troubleshooting & resolving
buyer(customer) issues
• CS provides Token of Apology in the form of E-gift cards (free)
• These initiatives would reduce:
Number of Return Requests
Time taken for Resolution
• Returns taken care of by CS:
a. Seal Broken Issues
b. Used product shipped
c. Product damaged ( Wait & replace if not “OOS”)
d. Wrong Item shipped
5. Manufacturing Defects
• Covered under Return Rules
• Helps build credibility and increases Buyer loyalty
• Sellers must inform Seller Support in case the returned products are not in a
condition to be sold again. This can be claimed under Seller Protection
Program.
6. Returns Handled by Sellers
• Defective
• Accessories/Freebie missing
• Order by mistake
• Wrong specification
• Color & Size exchanges
• Process
Sellers receive
notification
when returns
are raised
They need to
accept/reject
within 72 hours
Post 72 hours,
Return request
is automatically
Approved by
the system
7. Seller Incentives
• Seller receives incentives if:
Defect Rate < 1%
Colour Returns < 5%
Size Returns < 5%
• Incentives
No charge on RVP
No Forwarding fees for replacement item
Commission
8. Return Process – Issue Wise
• Damaged Returns
Buyer contacts CS to
raise returns
Seal Broken
Issue
Used Product
Shipped
Product
Damaged
CS to
offer
“TOA”
Returns are
closed & Issue
resolved
CS processes “Wait &
Replace” or “Wait and
Refund” (OOS)
Yes
No
9. Return Process – Issue Wise
• Defective Returns
Buyer contacts CS to
raise returns
CS to
troubleshoot /
offer “TOA”
Customer
accepts
TOA
Returns are
closed & Issue
resolved
CS raises Returns
Yes
Seller
Approves
Returns in
72 hours
Yes
Wait &
Exchange/
Exchange only
Wait & Refund/
Refund only
Buyer informed
of rejection.
Buyer can raise
dispute.
No
No
10. Buyer contacts CS to
raise returns
Product
Accessories/
Freebie
CS accepts
Returns as “Wait
& Refund”
Returns are
closed & Issue
resolved
CS to raise
Returns
Seller
Approves
Returns in
72 hours
Yes
Wait &
Exchange/
Exchange only
Wait & Refund/
Refund only
Buyer informed
of rejection.
Buyer can raise
dispute.
No
• Product / Part Missing
Return Process – Issue Wise
11. • Wrong Item Order
Return Process – Issue Wise
Buyer contacts CS to
raise returns
Ordered wrong
item
Wrong
Specification
Returns are closed &
Issue resolved
CS raises
Returns
Seller
Approves
Returns in
72 hours
Yes
Wait &
Exchange/
Exchange only
Wait &
Refund/
Refund only
Buyer informed of rejection.
Buyer can raise dispute.
No
12. Return Process – Issue Wise
• Wrong Item Shipped
Buyer contacts CS to
raise returns
CS to
troubleshoot /
offer “TOA”
Customer
accepts
TOA
Returns are
closed & Issue
resolved
Yes
No
CS processes “Wait &
Replace” or “Wait and
Refund” (OOS)
13. Buyer contacts CS to raise
returns
CS raises Returns
Seller
Approves
Returns in
72 hours
Yes
Buyer informed of rejection. Buyer can
raise dispute.
No
Returns are closed & Issue
resolved
Refund & Expect /
Refund Only
Exchange & Expect
/ Exchange Only
Return Process – Issue Wise
• Colour & Size Returns / Exchange
14. Seller Protection Program
Seller can raise a dispute with SS for below mentioned returns
• Seal broken issues
• Used product shipped
• Product damaged
• Defective
• Product missing
• Wrong item shipped
Customer Support (CS) plays an active role in troubleshooting and resolving buyer issues
For minor problems where buyers are willing to keep the products, CS provides them with electronic gift cards under our ‘Token of Apology’ programme
You are not charged for ‘Token of Apology’
These initiatives are expected to reduce the following:
The number of return requests you receive
The time taken to resolve buyer issues
Return Rules cover manufacturing defects
Covering manufacturing defects helps to win the trust of buyers and make them come back to shop on Flipkart.com
You should inform Seller Support if products reach you in a condition that prevents secondary sale or return to source. You can make a claim under Seller Protection Programme in such cases
What is RVP?
OOS is Out of Stock
OOS is Out of Stock
OOS is Out of Stock
Note: If seller accepts returns as refund then RVP (forward shipment) & Commissions are not applicable