SlideShare a Scribd company logo
Ethics in Functional Areas
Sales
• Supply of product not as per order or sample
• Keeping a few costs hidden –
Transport/Accessories
• Not accepting defective product by some small
obscure print condition.
• Changing product specifications without prior
intimation to the customer
• Changing business terms without approval of the
customer.
• Delaying the supply of goods to the customer
Sales
• Treating 2 customers differently without valid
reasons
• Using superlatives for ordinary products
• Not providing after sales service as agreed
upon in the original contract.
• Playing favourites between two customers
regarding price and priority in supplies.
Advertising & Promotion
• Exaggerating product benefits in advertisements
• Supplying products, which are different than
those advertised.
• Giving wrong idea in advertisements regarding
price
• Not supplying the gift so promised in the
campaign
• Increasing the price and then offering a discount
on the price.
• Making derogatory remarks about competitors
• Making comparative advertisements by using
selected parameters alone
• Hiding major flaws of the product
• Not providing the advertised service to the
customers as a part of the promotional plan.
• Giving wrong information about the product.
After Sales Service
• Service technicians not going by the priority and playing
favourites for personal gain.
• Using substandard material during service and charging
for the genuine parts
• Using wrong equipment which endangers the product
itself during service
• Not taking service calls, if the location is distant or not
easy to reach while free service was promised for that
place.
• Making temporary repairs only to the product, so that it
can be repeatedly brought for service
• Over-billing the service charges
• Not keeping the service records properly so that
the problem has to be looked into afresh.
• Using substandard components or rejected
components.
• Refusing to service the product on some pretext
or the other
• Exchanging genuine parts with spurious ones,
when the product comes for service.
Marketing Research
• Research done to reflect a particular viewpoint
• Research is focused on areas which need not be
covered.
• Deep in-depth research is undertaken when preliminary
research would have satisfied the research objective
• Old research is repackaged as new
• Biased report
• Selling the research report to competition also
• Suppressing parts of the report/data to the managers.
• Entrusting the Marketing Research to a novice.
THANK YOU
THANK YOU

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Ethics And Functional Areas Mktg

  • 2. Sales • Supply of product not as per order or sample • Keeping a few costs hidden – Transport/Accessories • Not accepting defective product by some small obscure print condition. • Changing product specifications without prior intimation to the customer • Changing business terms without approval of the customer. • Delaying the supply of goods to the customer
  • 3. Sales • Treating 2 customers differently without valid reasons • Using superlatives for ordinary products • Not providing after sales service as agreed upon in the original contract. • Playing favourites between two customers regarding price and priority in supplies.
  • 4. Advertising & Promotion • Exaggerating product benefits in advertisements • Supplying products, which are different than those advertised. • Giving wrong idea in advertisements regarding price • Not supplying the gift so promised in the campaign • Increasing the price and then offering a discount on the price.
  • 5. • Making derogatory remarks about competitors • Making comparative advertisements by using selected parameters alone • Hiding major flaws of the product • Not providing the advertised service to the customers as a part of the promotional plan. • Giving wrong information about the product.
  • 6. After Sales Service • Service technicians not going by the priority and playing favourites for personal gain. • Using substandard material during service and charging for the genuine parts • Using wrong equipment which endangers the product itself during service • Not taking service calls, if the location is distant or not easy to reach while free service was promised for that place. • Making temporary repairs only to the product, so that it can be repeatedly brought for service
  • 7. • Over-billing the service charges • Not keeping the service records properly so that the problem has to be looked into afresh. • Using substandard components or rejected components. • Refusing to service the product on some pretext or the other • Exchanging genuine parts with spurious ones, when the product comes for service.
  • 8. Marketing Research • Research done to reflect a particular viewpoint • Research is focused on areas which need not be covered. • Deep in-depth research is undertaken when preliminary research would have satisfied the research objective • Old research is repackaged as new • Biased report • Selling the research report to competition also • Suppressing parts of the report/data to the managers. • Entrusting the Marketing Research to a novice.