The document provides information for sellers on registering an account, listing products, and fulfilling orders on Amazon marketplace. It discusses registering as a seller, preparing product listings, uploading products to their catalog, and using Fulfillment by Amazon. It also covers topics like increasing seller ratings, managing customer feedback, order metrics, payment processing, returns and refunds policies.

1. AMAZON MARKETPLACE
DANIYAR MUKHANOV

2. REGISTERING SELLER ACCOUNT
• About seller
• Seller logo
• Returns and refund policy
• Shipping information

3. PREPARE PRODUCT INFORMATION
• Identification (EAN)
• Product description
• Image requirements
• Search terms
• Proper classification

4. UPLOAD PRODUCTS TO CATALOG
• Using seller central to add a product
Other ways:
• Listing loader
• Inventory file
• Amazon seller desktop

5. FILL ACCOUNT SETTINGS
• Business name and address
• Contact information
• Payment information
• Start to sell

6. FULFILMENT BY AMAZON

7. FULFILMENT BY AMAZON
• Fast track delivery
• Increases visibility
• Customer service
• Shipment to 20 european countries
• Multi-channel fulfilment
• No need to care about shipping and storage

8. FULFILMENT PRICING
Power bank FBA cost 1.71 GBP

9. ADVERTISE ON AMAZON
HOW IT WORKS
• Relevance of the ad
• Bid

10. INCREASING SELLER RATING
• Avoid negative reviews
• Ask Amazon to remove negative feedback (90% of negative
feedbacks are against Amazon’s policies)
• Make changes when problems occur
• Get more positive feedback to outweigh negative
• Direct customer contact
• Fix problems without customer contact

11. WHY NEGATIVE FEEDBACK OCCURS
• Out of stock
• Late shipment
• Messy or complicated return
• Product not as described
• Wrong size or product
• Product quality
• Customer service
• Inaccurate feedback

12. CUSTOMER METRICS OVERVIEW
• Perfect Order Percentage (POP): The percentage of orders that are
perfectly accepted, processed, and fulfilled.
• Order defect rate (ODR): The percentage of orders that have received
a negative feedback, an A-to-z Guarantee claim or a service credit card
chargeback. <1%
• Pre-fulfilment cancellation rate: This measures in-stock rate for items
sold <2.5%
• Late dispatch rate: Orders dispatch-confirmed after the expected
dispatch date are considered to be late. <4%
• Percentage of orders refunded: High refund rates may be an indicator
of item stock-outs. <5%

13. SELLER RATING SYSTEM
• The rating is based on factors including how quickly you respond to
buyers and whether you ship on time, cancel orders, or have credit
card chargebacks, A-to-z Guarantee claims, or negative feedback.
How is Seller Rating calculated?
Each of orders in the last 365 days is assigned a score, called an
Order Quality Score. If an order is fulfilled without any problems, it
receives 100 points. Orders with problems lose points.

14. ORDER QUALITY SCORE
• Order-related buyer messages that do not receive a response within 24
hours
• Orders where the actual ship date is later than the promised ship date
• Cancelled orders (does not include buyer-requested order cancellations)
• Orders that are not confirmed shipped within the required time period
• Seller-faulted credit card chargebacks on an order
• Seller-faulted A-to-z Guarantee claims on an order
• Negative feedback on an order

15. BONUS POINTS FOR SELLER RATING
• No events listed for the Order Quality Score
• Order shipped with a valid tracking number
• Order delivered within 3 working days after it is placed
• Order delivered by the minimum promised arrival date
• Order does not result in refunds or concessions

16. HOW PAYMENT WORKS
• Sellers receive money on a 14-day cycle after they dispatch item.
Benefits of Charge When Ship
• Buyers contact sellers less often if they know when and how an order was
dispatched.
• Informed buyers are happier buyers; happier buyers leave better feedback ratings.
• If you are unable to dispatch an order, you can cancel it instead of confirming
dispatch; the buyer will not be charged and you won't have to issue a refund.
• You can easily tell which orders you have not yet confirmed as dispatched, and
we'll also send you an e-mail reminder if an order has not been confirmed to Amazon
as dispatched past the promised dispatch date.

17. RETURNS
• Buyers must contact within 30 days and return item in 45 days
• Seller covers both shipping costs
• Sellers are responsible for losses by shippers

18. REFUNDS
• Amazon will not initiate refund on sellers behalf
• Full refund
• Partial refund