This course will cover the basics of managing customer experience. It will explain why it is important for a seller to ensure good customer experience.
Did you know return volumes can amount to 10% to 30% of your season’s sales? It's true! Fortunately, you can minimize the impact to your bottom line by learning how to properly manage your returns process.
Keep your customers coming back— despite returns—using the tips we'll share in our upcoming webinar.
Learn how to:
Turn returns into sales
Write a clear return policy that doesn't hurt your sales
Decide if free shipping is right for you
Prevent returns during the sales and shipping processes
Cash in on outstanding credits and gift certificates
eCommerce Returns – The Most Important Things to Consideri95Dev
Returns leave a significant dent in the retailers balance sheet. In this blog, we discuss the important things to consider while managing eCommerce returns.
The Missing Piece to Conversion Rate OptimizationValentin Radu
We all want to maximize the impact from A/B testing. Yet, you’re still coming up with ideas and test hypotheses using conversion rate optimization best practices, user experience tricks and on page tactics, that only get you a marginal lift. What you’re missing is a deep understanding of the marketplace. In this session, you’ll learn how to evaluate your product market fit and apply market insight to your CRO testing approach.
If you want to see the video recording, head to https://www.youtube.com/watch?v=vX1UreOI9CQ
Check our blog as well for more webinars and conversion rate topics. https://blog.omniconvert.com/
Knowing your customer, Doing a regular follow-up, Interacting with them, Offering them the best most importantly simplifying work to get the best output....
Dealing with unhappy customers as a source of wisdomEltrino LLC
How to make benefits with multi-channel customer support. Magic recipes for eCommerce. Nowadays all successful businesses are customer oriented. But if it isn't it has to be ruthless monopolist or criminal.
Customer’s loyalty is the main value. It costs money. But ignoring customer troubles costs much more.
Satisfied clients can tell 6-7 people how happy they are. But unsatisfied ones 3 times likely to tell their friends about a negative experience, they make it public through numerous social channels as a result business will get bad reputation and negative reviews. After that 80% of people that may be your customers won’t buy.
It’s better to prevent this issue providing effective customer support. That’s why eCommerce businesses in need of reliable system that will help to organize requests from all sources in a single place, automatize assigning and other processes inside organization and analyze results.
“Your most unhappy customers are your greatest source of learning” (Bill Gates).
They complain, in details explain their ‘pain’, show your weaknesses. You just have to make right conclusions and improvements.
“Customers don’t expect you to be perfect. They expect you to fix things when they go wrong” (Donald Porter)
How to increase CLV & decrease CAC - Valentin Radu Valentin Radu
No doubt about it: CLV is the north star metric of any retailer.
However, it is also one of the most misunderstood, neglected, and ignored KPI.
As we're collectively saying RIP to cookies, there are 3 jobs to be done by eCommerce leaders:
1. Nail acquisition:
Acquire the right customers at a decent CAC
2. Nail conversion:
Ethically convert customers by matching them with the right products, using the right narrative
3. Nail retention:
Onboard and nurture the right customers so that you make them come back and promote you
All of these 3 activities fall into a broader methodology, called Customer Value Optimization
Why Customer Lifetime Value matters in eCommerceValentin Radu
Where is eCommerce heading right now? It seems like the old formula of e-commerce growth is broken. Discover what are the metrics that already make a difference in eCommerce and will count in the future.
Expand your eCommerce horizons by joining our Customer Value Optimization course https://academy.omniconvert.com/courses/cvo-course
Did you know return volumes can amount to 10% to 30% of your season’s sales? It's true! Fortunately, you can minimize the impact to your bottom line by learning how to properly manage your returns process.
Keep your customers coming back— despite returns—using the tips we'll share in our upcoming webinar.
Learn how to:
Turn returns into sales
Write a clear return policy that doesn't hurt your sales
Decide if free shipping is right for you
Prevent returns during the sales and shipping processes
Cash in on outstanding credits and gift certificates
eCommerce Returns – The Most Important Things to Consideri95Dev
Returns leave a significant dent in the retailers balance sheet. In this blog, we discuss the important things to consider while managing eCommerce returns.
The Missing Piece to Conversion Rate OptimizationValentin Radu
We all want to maximize the impact from A/B testing. Yet, you’re still coming up with ideas and test hypotheses using conversion rate optimization best practices, user experience tricks and on page tactics, that only get you a marginal lift. What you’re missing is a deep understanding of the marketplace. In this session, you’ll learn how to evaluate your product market fit and apply market insight to your CRO testing approach.
If you want to see the video recording, head to https://www.youtube.com/watch?v=vX1UreOI9CQ
Check our blog as well for more webinars and conversion rate topics. https://blog.omniconvert.com/
Knowing your customer, Doing a regular follow-up, Interacting with them, Offering them the best most importantly simplifying work to get the best output....
Dealing with unhappy customers as a source of wisdomEltrino LLC
How to make benefits with multi-channel customer support. Magic recipes for eCommerce. Nowadays all successful businesses are customer oriented. But if it isn't it has to be ruthless monopolist or criminal.
Customer’s loyalty is the main value. It costs money. But ignoring customer troubles costs much more.
Satisfied clients can tell 6-7 people how happy they are. But unsatisfied ones 3 times likely to tell their friends about a negative experience, they make it public through numerous social channels as a result business will get bad reputation and negative reviews. After that 80% of people that may be your customers won’t buy.
It’s better to prevent this issue providing effective customer support. That’s why eCommerce businesses in need of reliable system that will help to organize requests from all sources in a single place, automatize assigning and other processes inside organization and analyze results.
“Your most unhappy customers are your greatest source of learning” (Bill Gates).
They complain, in details explain their ‘pain’, show your weaknesses. You just have to make right conclusions and improvements.
“Customers don’t expect you to be perfect. They expect you to fix things when they go wrong” (Donald Porter)
How to increase CLV & decrease CAC - Valentin Radu Valentin Radu
No doubt about it: CLV is the north star metric of any retailer.
However, it is also one of the most misunderstood, neglected, and ignored KPI.
As we're collectively saying RIP to cookies, there are 3 jobs to be done by eCommerce leaders:
1. Nail acquisition:
Acquire the right customers at a decent CAC
2. Nail conversion:
Ethically convert customers by matching them with the right products, using the right narrative
3. Nail retention:
Onboard and nurture the right customers so that you make them come back and promote you
All of these 3 activities fall into a broader methodology, called Customer Value Optimization
Why Customer Lifetime Value matters in eCommerceValentin Radu
Where is eCommerce heading right now? It seems like the old formula of e-commerce growth is broken. Discover what are the metrics that already make a difference in eCommerce and will count in the future.
Expand your eCommerce horizons by joining our Customer Value Optimization course https://academy.omniconvert.com/courses/cvo-course
The creator of Miles Kimball and Walter Drake personalized product catalogs was doing one-to-one, people-based marketing before it was cool…or even had a name. But turning a legendary 70-year-old print mail order firm into a digital data-driven new machine takes some work. As VP of Marketing Kathy Hecht explains, true customer-centric marketing is easier said than done, even for one of the world’s oldest personalization companies. She recounts the challenges of digital transition for her company as well as how execution does not always match intent. How did the company find discrepancies and discover that the reality of being “customer-centric” runs much deeper than the label?
Marketing’s Biggest Challenge Yet: The Entitled ConsumerMediaPost
Consumer expectations are rising. The drumbeat for convenience, relevance and value grows louder month on month. How do you build lasting relationships with fickle customers who believe they are deserving of special treatment and privileges and whose expectations tax the limits of the organizational structures, data and technology available to serve them? Selligent’s Dave Frankland explores this new reality and how to embrace consumer entitlement as an opportunity and not an inconvenience.
How to deliver sustainable growth for e commerce websites Digital OlympusValentin Radu
How to deliver sustainable growth for eCommerce websites:
1. Measure the right KPIs
2. Set strategic Objectives
3. Brainstorm and generate strategic initiatives
4. Prioritization
5. Experimentation
How can I shorten our sales cycle? How can I provide my sales team with more leads and better leads? How do I communicate the value of my product and brand? Content Marketing is the answer.
For any business, customer retention is extremely important aspect. No wonder it is said that the customer is king, because he or she can make or break a business. What do you think? And, what are you doing to retain existing customers?
Customer Satisfaction VS. Customer RetentionAhmad Heshmat
it explains the difference between retention and satisfaction, and typed of loyal customers, and also discuss reasons behind churn, specially for telecom industry. (if you want to download,it is open now :)
The customers overall commitment to the brand or service, in part because of an emotional attachment to that relationship, and the consistency of the brand that ensures an elite level of trust between the brand and the consumer.
Customer retention is helpful in gaining customer loyalty and trust. Read this customer retention guide by OmnePresent Technologies to get a better idea of how to implement these tools.
For an updated version of this presentation: https://www.slideshare.net/clearaction/customer-retention-strategies-125750732
Is customer retention included in your marketing plans and budgets? Many companies are involving customers in 2-way conversation to build relationship strength. Trust is the #1 way to retain customers ... by preventing hassles in policies and processes ... making your company irresistible, for sustained organic growth.
See https://ClearAction.com
The Secrets to Increasing Customer Retention and RenewalsSocious
Learn how to create a sustainable system for boosting customer retention and renewals.
In this presentation, you’ll learn:
- How to leverage higher engagement
- 6 key elements of B2B customer retention
- Actionable strategies to increase customer retention and renewals
Find out if your business has all of the major symptoms of high customer churn.
Watch the video: http://web.socious.com/secrets-to-increasing-customer-retention-renewals
Dovetail usergroup presentation: E-commerce top tips Dovetail Services
A practical workshop that will deliver a range of tips and techniques on ways to improve e-commerce order conversion rates for subscription acquisition and renewal transactions.
The creator of Miles Kimball and Walter Drake personalized product catalogs was doing one-to-one, people-based marketing before it was cool…or even had a name. But turning a legendary 70-year-old print mail order firm into a digital data-driven new machine takes some work. As VP of Marketing Kathy Hecht explains, true customer-centric marketing is easier said than done, even for one of the world’s oldest personalization companies. She recounts the challenges of digital transition for her company as well as how execution does not always match intent. How did the company find discrepancies and discover that the reality of being “customer-centric” runs much deeper than the label?
Marketing’s Biggest Challenge Yet: The Entitled ConsumerMediaPost
Consumer expectations are rising. The drumbeat for convenience, relevance and value grows louder month on month. How do you build lasting relationships with fickle customers who believe they are deserving of special treatment and privileges and whose expectations tax the limits of the organizational structures, data and technology available to serve them? Selligent’s Dave Frankland explores this new reality and how to embrace consumer entitlement as an opportunity and not an inconvenience.
How to deliver sustainable growth for e commerce websites Digital OlympusValentin Radu
How to deliver sustainable growth for eCommerce websites:
1. Measure the right KPIs
2. Set strategic Objectives
3. Brainstorm and generate strategic initiatives
4. Prioritization
5. Experimentation
How can I shorten our sales cycle? How can I provide my sales team with more leads and better leads? How do I communicate the value of my product and brand? Content Marketing is the answer.
For any business, customer retention is extremely important aspect. No wonder it is said that the customer is king, because he or she can make or break a business. What do you think? And, what are you doing to retain existing customers?
Customer Satisfaction VS. Customer RetentionAhmad Heshmat
it explains the difference between retention and satisfaction, and typed of loyal customers, and also discuss reasons behind churn, specially for telecom industry. (if you want to download,it is open now :)
The customers overall commitment to the brand or service, in part because of an emotional attachment to that relationship, and the consistency of the brand that ensures an elite level of trust between the brand and the consumer.
Customer retention is helpful in gaining customer loyalty and trust. Read this customer retention guide by OmnePresent Technologies to get a better idea of how to implement these tools.
For an updated version of this presentation: https://www.slideshare.net/clearaction/customer-retention-strategies-125750732
Is customer retention included in your marketing plans and budgets? Many companies are involving customers in 2-way conversation to build relationship strength. Trust is the #1 way to retain customers ... by preventing hassles in policies and processes ... making your company irresistible, for sustained organic growth.
See https://ClearAction.com
The Secrets to Increasing Customer Retention and RenewalsSocious
Learn how to create a sustainable system for boosting customer retention and renewals.
In this presentation, you’ll learn:
- How to leverage higher engagement
- 6 key elements of B2B customer retention
- Actionable strategies to increase customer retention and renewals
Find out if your business has all of the major symptoms of high customer churn.
Watch the video: http://web.socious.com/secrets-to-increasing-customer-retention-renewals
Dovetail usergroup presentation: E-commerce top tips Dovetail Services
A practical workshop that will deliver a range of tips and techniques on ways to improve e-commerce order conversion rates for subscription acquisition and renewal transactions.
Pourquoi les jeux-concours deviennent incontournables pour le Community Manag...LikeABirdAgency
Vous êtes Community Manager et vous pensez que le contenu est roi ? Vraiment ? Cette présentation devrait vous faire changer d'avis ! Pourquoi les jeux-concours deviennent incontournables pour le Community Manager ? Découvrez-le maintenant !
SmartPrep's teaching methodology ensures better learning through unique interactive teaching-learning sessions, conducted by our certified & highly qualified faculty members at our state-of-the -art centres spread across Delhi-NCR and other cities of India. SmartPrep has programs in Maths, Science, English, Accountancy and Economics for Classes VII to XII.
Keynote on "Managing Customer Experience Effectively In eCommerce" by Sachin ...eTailing India
Keynote Session on "Managing Customer Experience Effectively In eCommerce" by Sachin Kotangale (Flipkart) during the 2nd Annual eTailing India Conclave Chennai 2014
Customer Loyalty Comprehension
Meaning and definition of customer loyalty, Significance of Customer Loyalty, Customer Loyalty Ladder,
Loyalty Principles, Benefits of Customer Loyalty, Customer Loyalty and its relationship with customer
satisfaction, Customer retention and Brand Loyalty, Factors affecting customer loyalty formation, Rai-Srivastava model of customer loyalty formation, Drivers of Customer Loyalty.
Accelerate growth through sales!
The Sales Audit powered by Verde Martin is a sales acceleration process that helps small and mid-sized business leaders find new revenues, savings, and efficiencies by maximizing the sales process through our own tested and proven sales audit system.
Not unlike a financial audit measures gaps in financials, we walk businesses through a Sales Audit to measure gaps in your sales process.
It’s no secret that sales make the world go round. Selling drives the economy, feeds growth, and pushes innovation. It’s crucial that your business creates a sales strategy and invests the time to do it well, because sales can make or break your business. You can have the best idea or product in the world, but unless you can sell it, nothing happens.
We will help you identify your unique sales needs and gaps in your current sales process, and then we work with you to design a custom sales program to fill in those gaps and meet the everyday needs of your business, creating an easy-to-follow path to increased sales.
Verde Martin has supported over 100 for-profit and non-profit organizations since starting in 2007 with a proven track record of success.
Once the sales audit process is completed, customers realize an average 30% increase in profits over the duration of a year.
Chapter 4 Creating Customer Value, Satisfaction, and LoyaltyNishant Agrawal
Creating Customer Value, Satisfaction, and Loyalty
Organizational Charts
What is Customer Perceived Value?
Determinants of Customer Perceived Value
Steps in a Customer Value Analysis
Measuring Satisfaction
What is Quality?
Customer Service Vs Customer Experience.pptxQuickmetrix
Customer experience (CX) encompasses the overall perception and interaction a customer has with a brand throughout their entire journey. It involves every touchpoint and interaction a customer has with a company, including pre-purchase, purchase, and post-purchase stages. Customer experience focuses on the emotions, feelings, and overall satisfaction of the customer.
Customer Service Vs Customer Experience.pptxQuickmetrix
QuickMetrix tools enable businesses to collect and analyze customer feedback through surveys, reviews, and social media channels. They help businesses understand customer sentiment, identify areas for improvement, and track customer satisfaction.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
2. `
This course will explain:
▪ How good customer experience can contribute to customer retention, sales and
business growth
▪ What are the causes of customer dissatisfaction
▪ How online marketplace helps in managing customer experience
▪ How sellers can contribute in ensuring good customer experience
Objectives
3. 1. Today’s customer
2. Overview
3. Road map
4. Customer dissatisfaction: Root cause
5. The Real Danger
6. Estimated Customer Erosion
7. What can we do?
8. What is Customer Experience?
9. Advantages of ensuring good Customer Experience
10. Touch points affecting Customer Experience
10.1 Pre-purchase experience
10.2 Purchase experience
10.3 Post-purchase experience
11. Guidelines to manage Customer Experience
Outline
4. Today’s Customer
Consumer today knows better about What they want, How they want it, and Who
they want it from
Well informed, with access to
mobile web, online reviews,
social media channels etc.
Demanding and seek
convenience
Better access to product and
pricing information
Technologically advanced
Can share their feedbacks,
ratings about the product
5. Overview
The customer has a
single consolidated view of our business
Customers expect your
Value Proposition to be consistent
6. Online marketplace is committed to creating an
Integrated Channel for customers
Active participation from sellers is necessary in
proactively reaching these goals and growing our
business together
Overview
7. Road Map
Product Service Experience
Inward-focused company
“We love that it works”
Brand-focused company
“We are safe if customers
are satisfied”
Emotionally-intelligent -
ecosystem-aware company
“We can win long term profit in
a competitive world with
sustained customer
engagement”
8. ▪ Wrong expectation
▪ Customer error
▪ Fails to follow policy
▪ Attitude
▪ Product and services don’t
meet expectations
▪ Marketing miscommunications
▪ Broken processes
Customer
(20-30)%
Employee
5%
Product &/or Service
(70-75)%
Customer Dissatisfaction: Root Cause
9. ▪ Packaging & Product Quality combined
exceed 60% reasons of dissatisfaction
▪ Order to Delivery Lead Time: Delivery in
excess of 5 days, breaches in
procurement or pick up timelines is
another factor
▪ Pricing: High prices, un-realistic discounts
▪ If product specification in the catalog and
product image are wrong, the purchased
product will be perceived “Not As
Described”
Product
Quality
35%
Packaging
Quality
25%
Order to
delivery time
30%
Pricing
10%
Customer Dissatisfaction: Root Cause
10. (1% - 5%) Complain to Management
Most that complain (5% - 25%) go to front line
person
(75% - 95%) Encounter a problem but do not
complain
The Real Danger
Number of customers who do not complain BUT also do
not repeat purchase, damages seller credibility by 4x times
17. To be successful in the online marketplace, it is imperative for a seller
▪ To provide highest level of service to the customer at every touch point, and
▪Ensure best Customer Experience
What can We Do?
18. What is Customer Experience?
It is the sum of all the experiences that a customer has with the seller.
Ensuring a good customer experience gives various advantages to a seller.
19. Advantages of Ensuring Good
Customer Experience
Strengthen your brand Boost revenue with incremental sales from existing
customers and
new sales from word of mouth
Improve customer loyalty (and create advocates)
through valued and memorable customer
interactions
Lower costs by reducing customer churn
20. Online marketplace is committed to ensure
best experience for it’s
customers
Sellers should join hands and participate
actively to grow their business
22. Touch Points Affecting Customer Experience
Pre-purchase
experience
Pricing Catalog
Seller should
▪ Ensure that their product is priced competitive
▪ Provide low shipping fee
▪ Not resort to negative strategies like ‘high
MRP with high discount’
▪ Seller should provide correct information
related to product price, description,
color, image etc.
▪ Ensure good presentation of information
23. Touch Points Affecting Customer Experience
▪ Provide multiple payment
options(cash on delivery,
credit card etc.) for a buyer
to choose from.
▪ Do not ask irrelevant
information
Ensure the best quality
packaging by using quality
material and following the
guidelines.
▪ Have products ready or
available within hours after
orders are confirmed
▪ Send email notifications to
buyer
▪ Provide hard timelines rather
than estimates
Purchase
experience
Payment
options
Order to
delivery time
Packaging Product
quality
Ensure that the product is
genuine and exactly as
mentioned in the catalog.
24. Touch Points Affecting Customer Experience
Offer an easy and convenient
returns policy to buyers.
Post-purchase
experience
Returns
& Replacement
Feedback
Gather, analyze and act upon
sellers feedback to improve
offering.
Customer
service
Be prompt in replying to customer
queries and provide correct
information.
▪ Do not miss a chance to make the customer feel special (send a festive gift, or a thanking note along
with the ordered product)
25. ▪ Price it Right
▪ Use correct images/resolutions
▪ Use packaging as per guidelines
▪ Always set right customer expectations
▪ List inventoried products only
▪ Don’t breach pick up promise
▪ Empower your teams to take quick
decisions
▪ Understand the root causes
▪ Prevent unpleasant surprises by
proactively working on improvements
▪ Focus on scalable & sustainable
solutions
Guidelines to Manage Customer
Experience
Process R&DProduct Quality
