1. CURRICULAM VITEA
RITWIK LAHIRI
E-Mail: ritwiklahiri@yahoo.co.in
Contact Nos.: 09434303556, 09062643251
In quest of assignments in Business Development / Marketing / Product Promotions / Client Relationship
Management, Sales and operation with an organization of repute preferably in anyIndustry.
Preferred Location: Kolkata / Metropolitan Cities in India
PROFILE OVERVIEW
 MBA and PGPM (Marketing and Retail Management) qualified professional with 4yrs 8month of experience
in Retail Sales & Business Development, Product Promotions, management Inventory Management, visual
merchandising, merchandising management ,Marketing,Client Relationship Management and Retail store
operation.
 Presently associated with Reliance Retail Limited( Reliance Trends) in Kolkata as ASSISTANT
MANAGER.( Sales and Retail operation)
 Worked with Future Retail Limited( Fashion@BigBazaar) in Kolkata as ASST DEPARTMENT
MANAGER and DEPARTMENT MANAGER.(Apparel Division.)
ORGANISATIONAL SCAN
Since NOV’2014-Present with Reliance Retail Limited (Reliance Industries Limited), Kolkata
As an ASSISTANT MANAGER( Retail Sales,Retail Store Operation)
Key Result Areas:
 Scheduling and planning for driving daily,weekly,monthly target/achievement(annual operating plan)
 Operational parameter-store operation best practice.
 Managing Customer service at Till
 Divide Store in to Zones
 Generating PI document and pre PI preparations
 Solve customer quarries and complaints and follow up on customer feedback
 Execute Man management(Executing and monitoring duty roaster for team)
 Execute inventory management(Global counting, Removing old/excess stocks, availability of correct stock)
 Calculate fill rate% of inventory available in store, monitoring MBQ of stocks as per standered.
 Store administrations(Tagging standard, customer convenient shop floor, availability of NSM at store)
 .Qty Target and transaction target Drives for business development

2.  Staff to be trained and goals to be given for achieving sales target day wise
 Promo execution and driving promotional activities
Since Aug’2010-OCT2014 with Future Retail Limited (Future Group), Kolkata
As an ASSISTANT DEPARTMENT MANAGER( Childrenswear, Toys and Sports, Stationary)
Since April’2014-OCT2014 with Future Retail India Limited (Future Group), Kolkata
As a DEPARTMENT MANAGER (Menswear, Fashion Accessories)
Key Result Areas:
 Ensure the proper merchandising the products through Merchandise Presentation Manual(MPM)
 Assisting staff for excellent VM and excellent role play individually towards VM and product Display.
 To correctly serve our customers, control & supervising the staff.
 Ensuring customers walks out of the store with total satisfaction.
 Having strong experience of handling departments of 10000sq ft(out of 36000sqft) single handed with a team of
34 staffs.
 Making accurate daily, weekly, monthly projection for sales trends & transaction trends & achieve sales target for
the section & the store.
 Achieve Annual Business Plan of Sales and Net Margins
 Ensuring & developing new streams for revenue growth and maintaining relationships with customers to achieve
repeat business
 Generating growth in business Year on year
NOTABLE HIGHLIGHTS
 Accredited as “India’s Best Fashion Department” for merchandise presentation and visual merchandising
at Big Bazaar
 Demonstrated excellence in achieving the highest qty no. in Denim sales(2238 pcs) across
East Zone@ Big Bazaar.
 Bagged 1st
position in menswear and kidswear festive sales across India(40L in a single day) at Big Bazaar.
 Scored 94% in store mystery audit done by external audit Team @ Reliance Trends.
 Second highest sales No achieved during Eid and EOSS promotional activity across East Zone @Reliance
Trends
SUMMER INTERNSHIP PROGRAMME
Organization : Bajaj Electricals Limited, Kolkata
Title : Brand Awareness of Bajaj Electricals Lightning Products and Current Market Share of
LED Torch in Kolkata and Howrah Market.
Duration : 2 Months

3. Responsibilities : This project was aimed at gathering knowledge about branding and promotional activity,
conducting market research, updating about market trends and managing sales and
distribution related activities. Also compare the market share of the company in CFL Lamp
category against its compititors.
Organization : Future Learning and Development Limited
Title : Detail analysis of merchandises and their movement in Spencer Retail and BigBazaar.
Duration : 2 Months
Responsibilities :Criteria to understand the difference of consumer’s buying behaviour in Spencer Retail and
BigBazaar.to understand the quality and price point of their merchandise and their responses to the Kolkata market.
SCHOLASTICS
 PGPM / MBA (Marketing Management and Retail Management) from Eastern Institute for Integrated
Learning in Management University, Kolkata in 2010.Grade was A+
 B.Sc. (Botany) from Malda College, Malda, University of North Bengal in 2006. Percentage was 48%
 12th
from Malda Zilla High School, Malda, WBCHSE in 2003. Percentage was 60%
 10th
from Lalit Mohan Shyam Mohini High School, Malda, WBBSE in 2001.Percentage was 74%
EXTRAMURAL ENGAGEMENTS AND ACCOLADES
Accredited with:
 Several prizes and certificates in drawing competitions.
Actively participated in:
 Social activities like ‘TLF’ (Towards Life Foundation).
 Environmental awareness initiative called “Green Run”.
IT SKILLS
 Certified course in MS - Office from NIIT, Malda in 2003.
PERSONAL DOSSIER
Date of Birth : 20th
August, 1984.
Present Address : 10 / 94 / 2A, Bijoygarh, Regent Estate Post Office, Jadavpur, Kolkata – 700092.
Permanent Address : Gour Road, Near Police Line, Malda Post Office, Malda District, Kolkata – 732101.
Language Proficiency : English, Hindi & Bengali.