Resume for Samantha Quigley

1. SAMANTHA QUIGLEY
183 Wallis Rd Brookline, MA 02467
(857) 498-1110 | samanthajquigley@gmail.com
http://www.linkedin.com/in/samanthajquigley
OBJECTIVE
A career in digital marketing and analytics
EDUCATION
College of Charleston Charleston, SC
B.S. in Business Administration, Minor in Data Science Expected 5/2016
GPA 3.4/4.0
Florence University of the Arts Florence, Italy
Study Abroad 8/2014 – 12/2014
SKILLS
Google Analytics R Statistical Software SQL
Search Engine Optimization Minitab Statistical Software Python
Search Engine Marketing Visual Basic Application XML
PROFESSIONAL EXPERIENCE
Le Creuset Charleston, SC
Intern, Digital Marketing 9/2015 – present
• Reported activity and sales from digital campaigns including Facebook, Twitter, Pinterest, PPC, Affiliate
marketing, email marketing, and organic search
• Created a system that automatically reports and analyzes digital marketing campaigns through macros and a
visual basic application in Excel
• Identified a negative consumer perception through social media comments regarding brand quality. Management
adopted solution to provide product origins and quality assurance information to better inform loyal customers.
Levelwing Charleston, SC
Intern, Digital Marketing 5/2015 – 8/2015
• Assisted in developing a digital marketing strategy by researching and writing an opposition analysis of five client
competitors in home security in industry
• Identified trends and business opportunities to improve the client's business by analyzing and methodically
categorizing 64 hours of client calls in restaurant industry
• Participated in numerous SEO projects: created monthly SEO reports for three clients using data pulled and
analyzed from Moz and Google Analytics, wrote site structure recommendations based on keyword research or
landing page performance, performed domain competitive analysis, and wrote SEO web copy recommendations
Footlight Players Charleston, SC
Consultant 1/2015 – 5/2015
• Managed a paid search campaign for local theatre
• Increased web traffic 20% in three weeks
Rue La La Boston, MA
Intern, Revenue & Development 6/2014 – 8/2014
• Contacted and identified key brand partner prospects to establish relationships and propose strategic partnerships
• Collaborated with internal teams to gather partnership performance metrics to create comprehensive recap
presentations
• Led internship project to investigate improved customer buying experience
• Developed and implemented by Rue La La in 2015
ORGANIZATIONS AND ACTIVITIES
Wells Fargo Campus Analytics Challenge Fall 2015
The Interdisciplinary Center for Applied Technology (ICAT) Fall 2015