Veronica Antonova is an experienced platform product manager with over 10 years of experience managing products at companies including Westfield Labs, Travelzoo, Premera Blue Cross, Microsoft, and Puget Sound Energy. She has experience launching new products, developing personalization and search strategies, and managing teams.

1. Veronica Antonova veronicastep@gmail.com | Cell: (781)775-3717 | San Francisco
SUMMARY
Experienced platform product manager
EXPERIENCE
Westfield Labs, San Francisco, CA November 2015-Present
Sr. Product Manager / Team Lead, Search Science & SEO
• Own global search for Westfield shopping centres, including the search algorithm, platform, strategy,
measurements, experimentation and scientific method for inference and extraction. Responsible for
laying foundation to index new content types and facets to improve discovery and findability of new
retailer service offerings and products based on interests and dynamic data.
• Developed SEO and traffic acquisition strategy as well as editorial and product optimizations
• Started a search team, including increased responsibility for hiring and budget
• Launched strategic app growth and partnership initiatives
• Defining personalization scope
Travelzoo, San Francisco, CA April 2015 - August 2015
Product Development Manager, Personalization & Engagement – Local Email
(Travelzoo is a daily local and travel deal email company available in many locales and languages; it also
operates subsidiary fly.com, an airfare publisher and metasearch service)
• Owned roadmap for new algorithmic recommendation product for local & travel deal content, launching a
successful behavior & geo targeted email experiment at scale
• Conceptualized new conversion based business model for content sourcing
• Developed activation strategies for new and churned users
• Launched a successful mobile web acquisition experiment, driving a 15% lift in signups in Europe
Premera Blue Cross, Mountlake Terrace, WA April 2012 — January 2015
Sr. Product Manager, eCommerce — Wellness & Ancillary Products
• Launched mobile commerce sites with responsive web design
• Developed the first site search experiment at Premera, the top requested feature in the company
• Led SEO and informational architecture initiatives to improve organic query ranking and site flow
• Signed a deal with a strategic development partner within first 4 months on the team, bringing a major
pilot to market for integrated benefit shopping marketplace
Microsoft (via TekSystems), Bellevue, WA June 2011 – April 2012
Sr. Product Manager (“A-“ Consultant), Ad Demand Insights; Bing.com Core Ranking & Relevance
• Managed SMB advertiser segments for Bing paid search (oversaw team of analysts)
• Developed methodology and actionable insights for optimized ad performance, including listing / keyword
demand & matching funnel and opportunities for SERP optimization
• Modeled and successfully implemented LTV & churn models across global markets on fraud signals

2. Veronica Antonova veronicastep@gmail.com | Cell: (781)775-3717 | San Francisco
Puget Sound Energy, Bothell, WA September 2008 – June 2011
(Acting) Senior Business Analyst, Customer Analytics
• Developed queries and predictive behavioral models to drive substantial cross-organizational insight on
credit scoring and revenue recovery
• Mentored a team of 12 analysts, largely responsible for centralizing the reporting function at PSE
ShareBuilder.com, Bellevue, WA November 2007 – June 2008
User Experience Analyst
• Designed usability studies and A/B tests for new products and sign-up funnels
• Deployed ads and redirects for affiliate network
Microsoft, Redmond, WA July 2006 – October 2007
Product Manager, Emerging Market Solutions (WW Communications Sector)
• College hire selected from 3,000 applicants worldwide into the Marketing Leadership program
• Developed value proposition and trial for new Xbox LIVE Marketplace rich content delivery solutions with
key ecosystem players, including global telecommunications service providers, a network equipment
manufacturer and content delivery network
• Created business models for online gaming service delivery and monetization in emerging markets,
targeting internet cafes
• Launched a study to measure user engagement and interest to determine product features and pricing
and drive engagement with Xbox Live content
EDUCATION
Boston University School of Management, Boston, MA May 2006
Bachelor of Science in Business Administration, Concentration: Marketing Science
Admitted on full merit scholarship and HIAS scholarship (1 of 2 Massachusetts state recipients)
Dean’s list, Fall 2005
ACHIEVEMENTS & PROJECTS
AT&T Mobile App Hackathon, Seattle, October 2011; 2nd place: PryceTag application for crowdsourcing
image and geo positioning captioning.
Judge, Mobile Web Awards, Web Marketing Association, Fall 2014. 2014 cross-industry competition;
judged a range of campaigns, from tail-end to top consumer apps for responsive and adoptive design
Co-author and co-founder, Lightspeeds sporting good accessory, developed for AT&T New Product
Challenge project, Boston, Fall 2004.
LANGUAGES
Fluent in Russian