The document summarizes Maya Prakash Pant and Ritu Paudel's 2-month internship experience at Site Hawk, a partnership company that provides website monitoring and performance analysis services. During their internship in the marketing department, they conducted market research, analyzed data, and formulated marketing strategies. They identified problems like the lack of a marketing department and budget. Their recommendations included creating a marketing department, allocating a marketing budget, adopting competitive pricing, and increasing advertising. The internship helped them gain skills in areas like soft skills, IT, teamwork, and networking. They recommend colleges increase internship duration and adjust class timing to better facilitate such experiences.

1. INTERNSHIP EXPERIENCE
AT
SITE HAWK
Presented By:
 Maya Prakash Pant
 Ritu Paudel

2. INTRODUCTION
Selection Procedure
 Recommendation letter from college along with proposal of internship, cover
letter, and resume were dropped to Site Hawk
 After interview, We got selected
Placement in Organization
Marketing Department
Duration of Internship
 From 6th February 2017 to 6th April 2017, completing the 2 months of
internship

4. INTRODUCTION TO ORGANIZATION
Establishment
 Partnership company registered in Company Act 2063
 Subsidiary of Bajra Technology
Mission
 To provide clients a cost effective website monitoring, performance analysis
and deface detection service that helps them keep their web presence online
24/7

5. Major Product/Services
 Site Hawk
 Availability
 Performance
 Deface detection
 Error detection

6. SWOT Analysis
Strength
 Better and reliable service
 Reputation of parent
company
Weakness
 No marketing department
 Tracking website from only
one location
Opportunities
 No competitors
 Increasing number of web
based company
 Online trend
Threats
 Lack of awareness about
online importance

7. INTERNSHIP EXPERIENCE
 Activities performed
 Market Survey
 Data Analysis
 Market Strategy Formulation
 Implementation

8.  Problems Identified
Lack of marketing department
Inadequate budget for Marketing
Target Market
Inappropriate pricing
Reluctant to change

9.  Solutions Offered
 Create a marketing department and assigning the role
 Allocating adequate budget in marketing department
 Internal Marketing
 Adopt competitive pricing option-Increase pricing
 Price in Nrs. for Nepalese Customers
 Advertising

10. INTERNSHIP ACHIEVEMENT
 Major skills learnt
 Soft skills
 IT skills
 Organization Culture
 Team work
 Hard skills
You can read our article on Newspaper of 3rd April, 2017 or through this link
https://thehimalayantimes.com/opinion/importance-website-great-
opportunities

11.  Networking
 approached 150 clients during internship
 team building games
 Career Path
 blessed to have knowledge of marketing as well as technical part
 helped me to choose the career path

12. CONCLUSION

13. RECOMMENDATIONS To College
 Increase the duration of internship period.
 Change the class timing so as to make easier in working