Thomas Rasinen has over 10 years of experience in digital marketing, recruiting, and search engine optimization. He currently works as a recruiter and marketing manager for EastoSearch, an IT recruiting firm, where he manages pay-per-click advertising campaigns and recruits IT candidates. Prior to this, he held positions in SEO, accounts management, digital strategy, and paid search marketing. He has extensive experience optimizing search engine results pages, managing paid search campaigns, and developing digital strategies.
B2B content, website, and lead generation programs planning workshopScott Armstrong
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
A brief presentation showing the specific segments of working in traditional & digital marketing required to achieve the sale target in Real estate category
B2B content, website, and lead generation programs planning workshopScott Armstrong
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
A brief presentation showing the specific segments of working in traditional & digital marketing required to achieve the sale target in Real estate category
Simple one-page description of what makes RefreshWeb a successful search marketing firm. Started as a B2B SEO agency in 2002, RefreshWeb is an AdWords certified agency partner, a specialist in analytics, and a top-flight content development partner. We will train your people so that SEO is a sustainable competitive advantage for your company.
Here's a our casestudy of Resort Marketing. How a digital marketing agency provides you with a unique combination of a customized strategy and flawless execution to grow your business.
A look behind the scenes at why Digitalhound, the digital marketing agency was set up including key personnel within the agency, philosophy and working ethics.
With in-depth expertise in SEO and content mapping, and 2 quick case studies highlighting the challenges faced and results that was achieved.
Experienced digital marketer with a demonstrated history of working in the entertainment and events industry. Skilled in HTML Media Relations and Adobe products including Photoshop, InDesign and Illustrator. Marketing and design professional with a Bachelor’s Degree focused in Marketing from The Ohio State University.
Pardot Elevate 2012 - Better B2B Marketing Clinic: How To Turn Your Acquisiti...Peter Martin
Presentation on B2B nurturing programs and marketing KPIs that Scott Armstrong, co-founder at Brainrider, and Peter Martin, B2B marketing ops and demand generation leader, gave at Pardot's Elevate 2012.
We create better #response levels across all the platforms currently available like #Facebook, #Linkedin, #Google, #Yahoo, #MSN, #Bing, with targeted traffic to ensure quality of leads for clients' product or service and appear on top of the search engines. More information visit this site -:
http://goo.gl/dX5NC5
Simple one-page description of what makes RefreshWeb a successful search marketing firm. Started as a B2B SEO agency in 2002, RefreshWeb is an AdWords certified agency partner, a specialist in analytics, and a top-flight content development partner. We will train your people so that SEO is a sustainable competitive advantage for your company.
Here's a our casestudy of Resort Marketing. How a digital marketing agency provides you with a unique combination of a customized strategy and flawless execution to grow your business.
A look behind the scenes at why Digitalhound, the digital marketing agency was set up including key personnel within the agency, philosophy and working ethics.
With in-depth expertise in SEO and content mapping, and 2 quick case studies highlighting the challenges faced and results that was achieved.
Experienced digital marketer with a demonstrated history of working in the entertainment and events industry. Skilled in HTML Media Relations and Adobe products including Photoshop, InDesign and Illustrator. Marketing and design professional with a Bachelor’s Degree focused in Marketing from The Ohio State University.
Pardot Elevate 2012 - Better B2B Marketing Clinic: How To Turn Your Acquisiti...Peter Martin
Presentation on B2B nurturing programs and marketing KPIs that Scott Armstrong, co-founder at Brainrider, and Peter Martin, B2B marketing ops and demand generation leader, gave at Pardot's Elevate 2012.
We create better #response levels across all the platforms currently available like #Facebook, #Linkedin, #Google, #Yahoo, #MSN, #Bing, with targeted traffic to ensure quality of leads for clients' product or service and appear on top of the search engines. More information visit this site -:
http://goo.gl/dX5NC5
Arslan Dawood CV - Digital Marketing Specialist
5+ Years of Experience in Marketing Strategies, Social Media Marketing, Website Development, Marketing Automation and Creative work
In 2015, you need to take a much different approach when it comes to promoting your local or regional business. Google’s My Business and local listing sites have changed; reviews are important; your social and content efforts need to be personalized; and it all still needs to be well executed so your community can find you.
Energetic Digital Marketing professional passionate about developing and implementing initiatives to optimize digital marketing campaigns across all channels. Strong grasp of current marketing tools and strategies with an excellent track record of leading integrated campaigns from concept through execution. Enthusiastic collaborator accustomed to building rapport with marketing teams, programmers and vendors to launch campaigns within time and budget constraints. Tech-savvy Digital Marketer with more than ten years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts. Focused experience in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
This time it's all about creating a solid Growth Marketing Strategy for your company or project.
The core topics:
∙ Growth Marketing Strategy
∙ Setting the right Growth Goals
∙ Drafting the Marketing Funnel
∙ Planning a Growth Roadmap
∙ Growth Strategy Q&A
A marketing professional with 3+ years of combined experience in marketing automation and project management. Well-versed in digital integration across a variety of products and marketing communications platforms. Experienced in marketing automation and CRM platform administration, social media marketing, demand generation, and complex data integrations. Currently seeking a Marketing Automation role which will effectively utilize all acquired skills, abilities, and areas of expertise as follows:
- Project Management
- Lead Routing
- Drip Nurturing
- Closed-Loop Reporting
- Email Marketing
- Demand Generation
- B2B & B2C Marketing
- SMS Marketing
- SEO, SEM & Analytics
Adword Display and Shopping certified , With 4.8 years of experience in internet marketing, content management and writing I believe in providing optimal solution to the marketing needs of a business cost effectively
1. THOMAS RASINEN
(270) 556-0061 • trasinen@gmail.com
1852 Frankfort Avenue #2 • Louisville, KY 40206
Recruiter & Marketing Manager | EastoSearch, IT Recruiting, Louisville, KY 9/2014 - Present
• Manage a mobile, call-only pay-per-click (PPC) ad campaign for recruiting Senior Developers
• Recruit IT candidates for numerous clients in La Grange & Louisville, KY
SEO Manager | Mediaura, Digital Ad Agency, Louisville, KY 6/2015 - 8/2015
• Search Engine Optimization (SEO) including analytics & copywriting for local listings, map
optimization and more for restaurants & bars in major markets: Philadelphia, NYC, San Diego
• SEO & Conversion Path Optimization (CPO) for an eCommerce company funded on Shark Tank
• Reporting, project management; account research, planning & ad campaign ideation
Accounts Director | Local SEO Shop, Local Ad Agency, Louisville, KY 10/2014 - 6/2015
• Managed SEO & social media including content creation for integrated digital marketing
• SEO & PPC research, analysis & audits for prospects including keywords and competitors
• Startup marketing: creating, then improved processes, work flows and project management
• Content creation, social media planning, strategy & content calendar management
• Responsible for planning, pitch and face-to-face meeting with prospective clients
• Managed cross-functional tea with graphic designers, developers & project managers
Digital Strategist — PPC | Media Marketers, Ad Agency, Louisville, KY 1/2014 - 9/2014
• Project management for plan, build & launch of managed pay-per-click (PPC) ad campaigns
• Pitched clients; taught features & benefits of PPC in search results, display ads & retargeting
• Managed advertising budgets, A/B testing, audits and reporting for internal & external clients
• Created & implemented digital strategies with PPC remarketing in AdWords & Facebook Ads
• Landing page and Search Engine Results pages analysis for conversion process optimization
Search Marketing Specialist — PPC | LEAP (LeapFrog Interactive), Louisville, KY1/2013 - 12/2013
• Marketing research and analysis of search engine results pages (SERPs) and competitors
• Analyzed & optimized PPC accounts; improved CTR, CPC & created new conversion actions
• Created AdWords & Bing Ads campaigns for the largest underwear company
• Copywriting for the StartHappy undergarment campaign & the largest competitor of ADP
• Analysis of site visits — analytics & A/B testing of ad copy, landing pages
• PPC account planning & digital marketing proposals for clients valued at a minimum of $10M
Digital Marketing Analyst & Strategist | Marketing Consultant 6/2009 – 12/2012
• Primary and secondary market research — search engine results pages (SERPs) & social media
• Researched and identified investment properties; created/amended contracts including leases
• Negotiated terms of payment in sales, property management & project management
• Digital marketing analysis of websites, blogs, social media, SEO and paid search — PPC
PPC Account Manager | Clix Marketing, Search Marketing Ad Agency 2/2008 – 6/2009
• Google and Yahoo! certified for PPC; experienced with AdWords Interface and Analytics
• Market research, demographics, psychographics, analysis of consumer behavior for enterprise
level brand development and segmentation targeting each stage of the buying cycle
• Marketing strategy including UX and intent using keyword tools, trends, insights & analytics
• Full PPC campaign creation and management including ongoing A/B testing and optimization
Senior Executive Recruiter | Credential Essentials, Executive Recruiting 6/2006 – 9/2007
• Contract negotiations in collaboration with Human Resources personnel and hiring managers
• Sourced, prepared and interviewed candidates, tracked their progress & extended job offers
• Market research and analysis of potential clients; built rapport & generated new job orders
• Managed entire full-cycle recruiting functions for industrial manufacturing & IT clients
BS, Marketing | Murray State University, KY College of Business & Public Affairs 2005
Google Analytics Certification, Google AdWords Certification & Yahoo Ads Certified since 2008