Tracey Mitchell is a digital marketing professional seeking a position to contribute to company growth through creative strategies. She has over 15 years of experience in digital marketing, analytics, content development, and social media marketing. Mitchell holds a Master's degree in Integrated Digital Marketing and Bachelor's degrees in Healthcare Management and as a Physical Therapist Assistant.

1. Summary
Highlights
Accomplishments
Experience
TRACEY MITCHELL
1150 Jones Ferry Road
South Boston, VA 24592
Home: 434-476-9630
Cell: 434-470-2177
tracey1713@gmail.com
Digital marketing professional experienced in research, analytics, and campaign management. Creative and innovative
with content development and dynamic strategies to achieve ROI targets. Competent in digital marketing analytics
including SEO, PPC, SEM and social media marketing platforms. Skilled at analyzing market trends and customer
needs to develop highly-effective targeted marketing campaigns. Seeking to contribute to expanding company growth
through creative and innovative marketing strategies by embracing digital technological advancements and harnessing
cross platform integrations.
Digital advertising
Brand development
Google analytics
Content development
Social media marketing
Website design
Search engine optimization
E-marketing
Crafted inviting and innovative campaigns to increase customer base, improve brand awareness, and drive
conversions.
Experience with Google analytics including keyword selection and management to maximize and refine campaign
strategies.
Created unique e-mail campaigns to drive customer engagement and encourage brand awareness using
platforms such as Mail Chimp, Mail Munch, and Aweber.
Experience with search engine evaluation and page quality review to contribute to improved web search ranking
using Google Webmaster guidelines.
Launched social media campaigns on a variety of platforms while monitoring budget and campaign effectiveness
to increase customer base and improved overall company revenue goals.
Performed extensive professional Internet research and developed marketing strategies which resulted in new
program initiatives.
07/2005
Louisville, KY
Clinical Rehabilitation Manager, Program Coordinator, Licensed Physical Therapist Assistant
Functional Pathways
Collaborated with design, development, and quality assurance teams to promote results driven rehabilitation
program.
Developed marketing initiatives to promote department program awareness and increase potential caseload
status.
Provided strategic oversight of multiple rehabilitation program pathways and initiatives.
Cultivated strong working relations with industry professionals using social media content development, e-mail
communications, and strategic marketing incentives.
Maintained guided direction, integration, and applications of rehabilitation goals, outcomes tracking, and patient
satisfaction.
Ensured the availability, training, and supervision of professional talent needed to meet business objectives.
Provided direct clinical rehabilitation patient care on a daily basis.
04/2009 － 08/2011
Dublin, Ireland
Search Engine Evaluator
Lionbridge
Extensive web research and analytical skills to evaluate web page results and page authority.
Perform page quality analysis according to Google Webmaster guidelines to improve web search rankings.
Analyze multiple web pages on various search engines for authority, quality content, and accuracy.
Detect and rate deceptive pages to eliminate them from search ranking indexes.

2. Education
Skills
Review web page design, format, and style to assess functionality and user readability.
04/2001 － 07/2005
Louisville, KY
Clinical Rehabilitation Manager, Licensed Physical Therapist Assistant
RehabCare
Trained, supported, and directed professional rehabilitation staff during new program implementations and
upgrades.
Created and implemented new processes to streamline work flow.
Ensured work was accomplished in a safe manner in accordance with established operating procedures and
practices.
Analyzed ratings and features of competitors to evaluate the effectiveness of marketing strategies.
Developed conference presentations to educate consumers and increase brand awareness.
Coordinated activities and event planning at trade shows.
Provided direct clinical rehabilitation patient care on a daily basis.
2016Master of Science: Walden University - Integrated Digital Marketing
Minneapolis, MN, USA
Digital Marketing, Social Media Strategies, CRM, Market Research,
Web Design, Creative Market Communications, Brand and Product Management, Optimizing Marketing Performance,
Strategic Planning
Deans List. GPA: 4.0
2009Bachelor of Science: Bellevue University - Healthcare Management
Bellevue, NE, USA
GPA: Dean's List GPA: 4.0
Healthcare Management, Financial Management, Human Resources, Quality Improvement, Strategic Operational
Management
Dean's List GPA: 4.0
1997Associate of Applied Science: Massasoit Community College - Physical Therapist Assistant
Brockton, MA, USA
GPA: GPA: 3.9
Human Anatomy & Physiology, Kinesiology, Physical Rehabilitation, Therapeutic Exercise, Epidemiology, Healthcare
Ethics.
Class President. GPA: 3.9
Extensive professional Internet research skills
Hootsuite, Buffer, and Hubspot, CRM
Google analytics, social media platform analytics
Facebook and Twitter paid advertising and analytics
Wordpress, HTML, CSS knowledge
Photo Editing, Photoshop, Canva
Microsoft Office 7 and Microsoft Office Suite