1. ALEX MORRISON
amorr32@my.wgu.edu | (206) 390-3223 | Seattle, WA
Experience
VINDICO GROUP, Seattle, WA 2013-present
Account Manager
• Manages external agency relationships for online video advertising platform, identifying areas for account
growth and proactively addressing client questions and concerns.
• Leads internal sales, operations and analytics teams to deliver exceptional client service during the
creation, execution, and analysis of online video campaigns.
SPECIFIC MEDIA, Seattle, WA 2012-2013
Account Specialist
• Analyzed and made recommendations for improving digital campaign performance using a variety of
analytical tools, including DART, Atlas, and comScore.
• Coordinated implementation of digital marketing campaigns ensuring on time and flawless execution.
TABLEAU SOFTWARE, Seattle, WA 2010-2012
Marketing Manager, Tableau Public (2011-2012)
• Managed promotion, nurture and user support programs for Tableau Public, resulting in a 50% increase in
new users and a 120% increase in impressions of visualizations created with Tableau software.
• Managed Tableau Public user communications, including product upgrade campaigns, community blog,
social media contests and customer newsletter.
• Led inter-departmental team in design and implementation of Tableau’s online support community. The
new online community registered over a 200% increase in user participation.
Marketing Associate, Tableau Public (2010-2011)
• Analyzed Tableau Public marketing funnel, identified areas of weakness in user retention, recommended
specific steps for improvement, set achievement goals and measurement criteria.
• Led redesign of Tableau Public website, improving the user community and product support pages.
THE HACKER GROUP, Seattle, WA 2007-2009
Account Executive, Online Specialist, AT&T Drive-to-Retail Team
• Authored creative briefs informed by research on mobile technology and consumer sentiment.
• Analyzed prospect data, recommended targeting strategies, and directed creative teams in
campaign development, resulting in an average 31% improvement in MCPGA.
• Presented campaign results to director-level audience at quarterly client planning meetings.
SPARTANBURG HERALD-JOURNAL, Spartanburg, SC 2004-2006
Staff Writer
• Researched, analyzed and reported on criminal justice, government and business issues for web and print.
• Won New York Times Company Chairman’s Award, for month-long Home Front/Front Lines project.
Education
Western Governors University, Salt Lake City, UT Expected Nov. 2014
Post-Baccalaureate Teacher Preparation Program, Social Science, 5-12
MICHAEL G. FOSTER SCHOOL OF BUSINESS, UNIVERSITY OF WASHINGTON, Seattle, WA 2011
Master of Business Administration
Medill School of Journalism, Northwestern University, Evanston, IL 2004
M.S. Journalism
Whitman College, Walla Walla, WA 2003

2. B.A. History, Cum Laude
Activities and Interests
I run, hike, play ultimate frisbee, create data visualizations for ESPN’s Grantland.com, and volunteer as a writing
and math tutor at 826 Seattle.