Social Media Use for the CNY Chapter of the Alzheimer's Association

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Presentation given by Jared Paventi, Chief Communications Officer of the Central NY Chapter of the Alzheimer's Association.

Session 8 of Social Media Breakfast Syracuse, held on 26 September 2013 and focusing on social media for non-profits.

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Social Media Use for the CNY Chapter of the Alzheimer's Association

  1. 1. Social Media Breakfast Non-Profit Social Media September 26, 2013 Jared Paventi Chief Communications Officer
  2. 2. Jared’s Irrefutable, Undeniable Rules of Social Media* 1. Have a plan 2. Know your audience 3. Define your voice 4. You are not in charge 5. Learn from the mistakes of others *subject to change without notice
  3. 3. Interlude “Social networks are popular, but they don’t result in deep engagement. The behaviors tend to be numerous and shallow. We post tweets and links, update our status, ‘shout’ our location, and “like” things, but we don’t use these (typically) for deep discussion; they’re almost like the clothes we put on to make a personal statement.” — Stephen Masiclat Think of social networking as the new online behavior. It’s no longer about finding information. It’s about sharing it.
  4. 4. Have A Plan
  5. 5. KnowYour Audience “Know your audience. If you don’t know your audience, any other rule here won’t apply.” — Peter Shankman, Shankman/Honig 67% of Internet users 72% female/62% male 18-29: 86%//30-49: 73%//50-64: 57%//65+: 35% 16% of Internet users 15% female/17% male 18-29: 27%//30-49: 19%//50-64: 12%//65+: 4% Primary audience: Females 45-64 Source: Pew Internet & American Life Project 2013
  6. 6. DefineYour Voice “On the web, you ARE what you publish.” — David Meerman Scott author of RealTime Marketing and PR Social media is an extension of your brand. If you want to be viewed as authoritative, be authoritative. If you want to be casual, be casual. ALWAYS BE AUTHENTIC “But your desire to be helpful, and your act of helping, has to be enough. Enough reason to share something in the first place, enough reward on its own.You can’t hinge your success based on whether or not someone responds and says, ‘My God!That was helpful.Thank you.’” — Abby Kerr
  7. 7. You Are Not In Charge* “A great analogy for social media is the world’s largest cocktail party, only without the drinking and at incredible scale. At a cocktail party, you wouldn’t walk up to someone and say, ‘Hey, I’m Dave. My stuff is 20 percent off.’ What you do is ask questions, tell stories, listen and relate to people.” — Dave Kerpen, Likeable Media *that’s not always a bad thing
  8. 8. Learn From the Mistakes of Others “On the web, you ARE what you publish.” — David Meerman Scott author of RealTime Marketing and PR

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