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Lesley Mansford
Trustee
Razoo Foundation
@lesleymansford, @razoo
Lesley@razoo.com
Darian Rodriguez Heyman
Co-Founder
Social Media for Nonprofits
@dheyman, @sm4nonprofits
Darian@SM4NP.org
Who Are We?
• Why Crowdfunding?
• Launching your Campaign
• Using Social Media
• Celebrate: Thank Your Donors
Agenda
Why Crowdfunding?
Why Crowdfunding?
• People Give to People
• The Most Powerful Form of Ask is a “Peer Ask”
• Turn Your Donors Into Fundraisers
Online Giving:
13%
Why Crowdfunding?
Growing at:
35% - 55%
Why Crowdfunding?
It Increases Your
Donor Base
It’s Here to Stay
It’s Easy
It’s Efficient
It’s Social
Why Crowdfunding?
Launching Your Campaign
Just Do It
Fail Fast, Fail Forward
How to Launch
Pick a Well-Defined Goal & Deadline
• $20,000
• By October 15, 2013
• SFES Playground
• For 647 Kids
How to Launch
Start End
Your fundraiser
should look like this
promote
promote Deadline panic. Promote!
promote promote
Not like this
Fundraiser = Campaign
Start End
How to Launch
Tell Your Story and Be Creative
How to Launch
How to Launch
Upload
Content
Images are Powerful…
How to Launch
Fundraisers with
videos typically
earn 4X more!
…Videos Even More So
How to Launch
Website
Widget
Social Media
Press Releases
Promote Your Fundraiser
How to Launch
Build momentum, then branch out
• Staff
• Board of Directors
• Key Influencers
• Donors
• Your Social Network
• Volunteers
• Friends
Start With Your Inner Circle
How to Launch
Ask Clearly
Tie to Direct Impact
“$10 provides 500 liters of clean drinking
water to refugees in Somalia.”
“
”
Don’t Be Afraid to Ask
How to Launch
Using Social Media
• Editorial Calendar
• Facebook < 3 / Day
• Twitter 1+ / Day
• P2P Asks Are Key
• Seed the Tip Jar
Using Social Media
Plan for Success
• Mornings: 8 – 9AM
• Lunch: 12 – 1PM
• End of Day: 4:30 – 6PM
• Nights: 9:30 – 11PM
•Weekends vs. Wednesdays!
Active Social Media Times
Using Social Media
• ? Vs. .
• Media: Photos, Vids
• Tag Everyone!
• Emoticons Rock! :)
• URLs: Less Vs. More
• Respond, Recognize & Retweet
ROI = Realization of Influence
Using Social Media
=$18
Share & Ask for Shares
Using Social Media
Think 50/50
Using Social Media
The Ask: 5 Minutes/Week
Form a Social Media Marketing Committee
Using Social Media
CELEBRATE!
Thank Your Donors
• Announce when milestones are met
• Send “thank you” notes
• Show donors their impact
Thank Your Donors
Stay In Touch
Thank You!
Darian@SM4NP.org
Twitter: @dheyman
Lesley@Razoo.com
Twitter: @LesleyMansford

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Online Fundraising with Social Media with Razoo and Social Media for Nonprofits

Editor's Notes

  1. Darian
  2. Darian then Lesley introduces herself
  3. Darian
  4. Darian
  5. Darian
  6. Darian
  7. Darian
  8. Lesley
  9. Darian
  10. Darian
  11. Darian
  12. Lesley
  13. Lesley
  14. Lesley
  15. Lesley
  16. Lesley
  17. Darian, Lesley context
  18. Lesley
  19. Lesley
  20. Lesley
  21. Darian
  22. Darian
  23. Darian
  24. Darian, Lesley context
  25. Darian
  26. Darian
  27. Lesley
  28. Lesley
  29. Lesley, then Darian, then Q&amp;A