FS%20logo%20type%20black%20two%20inch
%20wide.jpg
Lesley Mansford
Trustee
Razoo Foundation
@lesleymansford, @razoo
Lesley@razoo.com
Darian Rodriguez Heyman
Co-Founder
Socia...
• Why Crowdfunding?
• Launching your Campaign
• Using Social Media
• Celebrate: Thank Your Donors
Agenda
Why Crowdfunding?
Why Crowdfunding?
• People Give to People
• The Most Powerful Form of Ask is a “Peer Ask”
• Turn Your Donors Into Fundrais...
Online Giving:
13%
Why Crowdfunding?
Growing at:
35% - 55%
Why Crowdfunding?
It Increases Your
Donor Base
It’s Here to Stay
It’s Easy
It’s Efficient
It’s Social
Why Crowdfunding?
Launching Your Campaign
Just Do It
Fail Fast, Fail Forward
How to Launch
Pick a Well-Defined Goal & Deadline
• $20,000
• By October 15, 2013
• SFES Playground
• For 647 Kids
How to Launch
Start End
Your fundraiser
should look like this
promote
promote Deadline panic. Promote!
promote promote
Not like this
Fun...
Tell Your Story and Be Creative
How to Launch
How to Launch
Upload
Content
Images are Powerful…
How to Launch
Fundraisers with
videos typically
earn 4X more!
…Videos Even More So
How to Launch
Website
Widget
Social Media
Press Releases
Promote Your Fundraiser
How to Launch
Build momentum, then branch out
• Staff
• Board of Directors
• Key Influencers
• Donors
• Your Social Network
• Volunteers...
Ask Clearly
Tie to Direct Impact
“$10 provides 500 liters of clean drinking
water to refugees in Somalia.”
“
”
Don’t Be Af...
Using Social Media
• Editorial Calendar
• Facebook < 3 / Day
• Twitter 1+ / Day
• P2P Asks Are Key
• Seed the Tip Jar
Using Social Media
Plan...
• Mornings: 8 – 9AM
• Lunch: 12 – 1PM
• End of Day: 4:30 – 6PM
• Nights: 9:30 – 11PM
•Weekends vs. Wednesdays!
Active Soci...
• ? Vs. .
• Media: Photos, Vids
• Tag Everyone!
• Emoticons Rock! :)
• URLs: Less Vs. More
• Respond, Recognize & Retweet
...
=$18
Share & Ask for Shares
Using Social Media
Think 50/50
Using Social Media
The Ask: 5 Minutes/Week
Form a Social Media Marketing Committee
Using Social Media
CELEBRATE!
Thank Your Donors
• Announce when milestones are met
• Send “thank you” notes
• Show donors their impact
Thank Your Donors
Stay In Touch
Thank You!
Darian@SM4NP.org
Twitter: @dheyman
Lesley@Razoo.com
Twitter: @LesleyMansford
Online Fundraising with Social Media with Razoo and Social Media for Nonprofits
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Online Fundraising with Social Media with Razoo and Social Media for Nonprofits

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  • Please write your donations or funds to our Orphan St, Peters Home for Children's in favor of

    ST,PETER'S SOCIAL SERVICE & DEVELOPMENT TRUST
    A/C NO : 0393000101331499
    SWIFT CODE : PUNBINBBISB
    PUNJAB NATIONAL BANK
    2470.SOUTH MAIN ROAD,PUDUKKOTTAI-622001.
    TAMIL NADU- INDIA.

    pay pal account :

    G. Immanuel
    A/C No : 007201000032525
    IFS - code : IOBA0000072
    Indian Overseas Bank
    PUDUKKOTTAI- Branch.
    PUDUKKOTTAI - TAMIL NADU - INDIA.

    G. Immanvel
    Account No : 602010100008266.
    IFS- code : UTIB0000602.
    AXIS BANK LTD.
    PREMA COMPLEX
    NO-2737- East Main street.
    PUDUKKOTTAI- 622001.
    Tamil Nadu, INDIA.

    when you make a donation so we can officially thank your support and send a Receipt to your hand.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • WE NEED YOUR KIND HELP :

    Dear Giving hands and please write your Donations to Our Orphan Home .

    Most Respected Donors, Giving hands, sponsors and helping Hands We put our Needy Request in front of you all. Our non profit charity called St, Peters Social service & Development Trust. It is a Registered Trust, we have 12AA and 80 G for Tax exemption services. and we have FCRA for foreign funds transactions. we have all these facilities to accept all donations and funds form out sides. Through our mission we are taking care of Orphan and Destitute children's in our Home , we are providing all there needs. meals, cloths, snacks,Boarding and stay , educations, skilled training like computer and tailoring and much more development for this children's bright future improvements. we are running this services in a rented building in our area. due to heavy and sudden price hike of food and other commodities we are unable to sustain the project. At this juncture we looking for Donations & funding supports from other hands and other organizations, and churches and god's faith servants, to support these children for their holistic development . please send your donations and any kind of contributions and sponsor ship to our orphan children's and feel free to contact us for any details. we are all way's at your service.

    send your donations : As much you like. for our Orphan children's holistic developments.

    Per month per children : $ 100. USD .is full fill their meals and other Needs.

    send your Donations or Funds through : pay pal account.

    contact : immanuel771@yahoo.com

    please spread this message to EVERY WHERE,
    please join us to feed and save the children's.

    http://www.facebook.com/pages/St-Peters-Home-for-Childrens/135836186518700
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Rules to go by For Fundraisers
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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  • Darian
  • Darian then Lesley introduces herself
  • Darian
  • Darian
  • Darian
  • Darian
  • Darian
  • Lesley
  • Darian
  • Darian
  • Darian
  • Lesley
  • Lesley
  • Lesley
  • Lesley
  • Lesley
  • Darian, Lesley context
  • Lesley
  • Lesley
  • Lesley
  • Darian
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  • Lesley, then Darian, then Q&amp;A
  • Online Fundraising with Social Media with Razoo and Social Media for Nonprofits

    1. FS%20logo%20type%20black%20two%20inch %20wide.jpg
    2. Lesley Mansford Trustee Razoo Foundation @lesleymansford, @razoo Lesley@razoo.com Darian Rodriguez Heyman Co-Founder Social Media for Nonprofits @dheyman, @sm4nonprofits Darian@SM4NP.org Who Are We?
    3. • Why Crowdfunding? • Launching your Campaign • Using Social Media • Celebrate: Thank Your Donors Agenda
    4. Why Crowdfunding?
    5. Why Crowdfunding? • People Give to People • The Most Powerful Form of Ask is a “Peer Ask” • Turn Your Donors Into Fundraisers
    6. Online Giving: 13% Why Crowdfunding?
    7. Growing at: 35% - 55% Why Crowdfunding?
    8. It Increases Your Donor Base It’s Here to Stay It’s Easy It’s Efficient It’s Social Why Crowdfunding?
    9. Launching Your Campaign
    10. Just Do It Fail Fast, Fail Forward How to Launch
    11. Pick a Well-Defined Goal & Deadline • $20,000 • By October 15, 2013 • SFES Playground • For 647 Kids How to Launch
    12. Start End Your fundraiser should look like this promote promote Deadline panic. Promote! promote promote Not like this Fundraiser = Campaign Start End How to Launch
    13. Tell Your Story and Be Creative How to Launch
    14. How to Launch Upload Content
    15. Images are Powerful… How to Launch
    16. Fundraisers with videos typically earn 4X more! …Videos Even More So How to Launch
    17. Website Widget Social Media Press Releases Promote Your Fundraiser How to Launch
    18. Build momentum, then branch out • Staff • Board of Directors • Key Influencers • Donors • Your Social Network • Volunteers • Friends Start With Your Inner Circle How to Launch
    19. Ask Clearly Tie to Direct Impact “$10 provides 500 liters of clean drinking water to refugees in Somalia.” “ ” Don’t Be Afraid to Ask How to Launch
    20. Using Social Media
    21. • Editorial Calendar • Facebook < 3 / Day • Twitter 1+ / Day • P2P Asks Are Key • Seed the Tip Jar Using Social Media Plan for Success
    22. • Mornings: 8 – 9AM • Lunch: 12 – 1PM • End of Day: 4:30 – 6PM • Nights: 9:30 – 11PM •Weekends vs. Wednesdays! Active Social Media Times Using Social Media
    23. • ? Vs. . • Media: Photos, Vids • Tag Everyone! • Emoticons Rock! :) • URLs: Less Vs. More • Respond, Recognize & Retweet ROI = Realization of Influence Using Social Media
    24. =$18 Share & Ask for Shares Using Social Media
    25. Think 50/50 Using Social Media
    26. The Ask: 5 Minutes/Week Form a Social Media Marketing Committee Using Social Media
    27. CELEBRATE! Thank Your Donors
    28. • Announce when milestones are met • Send “thank you” notes • Show donors their impact Thank Your Donors Stay In Touch
    29. Thank You! Darian@SM4NP.org Twitter: @dheyman Lesley@Razoo.com Twitter: @LesleyMansford

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