Introductory slide: introducing yourself and your presentation title!Purple side-bar should be r97, g42, b138Font should be Arial and Purple or BlackFull logo to be used on slides without their own titles eg. Screensaver slide and Introductory slide
Introducing Womankind: How we Work 1
Introducing Womankind: What we’ve achieved
Template for your own contentAim for no more than 3 points per slide. As few words as possibleIf used, images should be big enough to fill 33% of the slide, and should either be placed flush against the sidebar eg, or have equal amounts of white space around (Eg. New Countries slide)If more than one image is used they should be presented at the same size and should have captions if there is no accompanying text.
The busy person’s guide to social media
Communicationson a Shoestring Conference 27 June, 2012, London #shoestringcomms
The Busy Person’s Guide to Social MediaSarah JacksonCommunications and New Media Managerat Womankind Worldwide
Womankind Worldwide works inpartnership with women’s rightsorganisations in Africa, Asia andLatin America to help womentransform their lives.www.womankind.org.ukwww.facebook.com/womankindwww.twitter.com/woman_kind
Getting startedWHY? Why social media? Will it help you meet your communications objectives?WHAT? What do you want to achieve? What do you need to measure?WHO? Who do you need to reach to achieve it? What is your target audience?HOW? How will you do it? What do you need?
How?• Find your niche• What will your tone of voice be?• Will you create or curate content?• How will you provide value? VALUE TRUST SUPPORT
Where?• Social networks and social media• Who uses what • By age • By gender • By ethnic group?• Be selective
Where can you find content?How do you choose what toshare?
Where can you findcontent?• Your website• News• Twitter and Facebook• Other organisations• Colleagues• Supporters• Beneficiaries
What to share• Relevant topical, timely• Interesting unusual, useful, moving• Appropriate credible, correct, in line with your aims and approach
Listening• Notifications• Alerts and searches• Twitter Lists• What are other charities doing?• ‘Drop in’ and look for opportunities
Talking• Prepare n share updates• Look chatty• The Golden Rule• The other Golden Rule
Learning and improving• Social media metrics• Google Analytics social• Stay up to date• Experiment!
Lead the way• Explore, establish and share• Find your allies• Explain (be honest!)• Create some buzz• Dont force people, show how social media can help them
Resources• Best social media infographics 2012 http://bit.ly/datajoy• Great social media marketing advice from Smart Insights http://bit.ly/tipsnadvice• Socialbrite advice and resources list on social media metrics http://bit.ly/metricky• Wise words on handling a social media crisis http://bit.ly/panicstations