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How to raise money
and awareness,
without raising your
blood pressure.
Text “Cookie” to 509-995-
4664
For conference presentation and additional tools
2013 contributions: $335.17 billion
(in billions of dollars – all figures are rounded)
Where did it go?
($335.17 Billions – all figures are rounded)
Time for trivia
• Did corporate giving last year increase or
decrease?
• Do Americans spend more on philanthropy
or consumer electronics?
• Has giving in the United States increased
since the 1950’s (Good ole days) or
declined?
• Giving to health organizations like RiteCare
was the
a) flat
b)3rd largest growing sector
c) down 4%
• Corporate giving declined in
2013 by 2%.
• Philanthropy
• Increased every year except
1987, 2008, and 2009
• 3rd largest growing sector
5
= 1 Million
= 16,609
o 88% of Americans donate on a regular basis 1
o 335 Billion last year (87% of all giving, 83% in 2012) 1
o Average household contributed $2,974 2
o Each donor supported between 5-11 institutions 2
o
Our job is to acquire and
retain as many of those
donors as possible.
1. The Center on Philanthropy at Indiana University
2. Giving USA 2012
Turns out mama was a
development genius and
didn’t even know it
EXITWhy do
donors
leave?
5% Thought that the
charity did not need them
8% were provided with no
info
on how their gift was used
9% Had no memory
of supporting the
organization
13% were never
thanked for their gift
18% Poor service or
communication
1. Bloomerang, Nonprofit Donor Loyalty Primer
Commerci
al Business
Customer
retention is
94%
Nonprofit
Donor
Retention
is
41%
Attrition is 59%
Attrition is 6%
22
23
Cookie “A”
24
Cookie “B”
•Review Unit Rosters for Prospects and Leadership
•Recruit District FOS Chairmen
•FOS Coordinator in FOS Packet
•First District Steering Committee Meeting
•Recruit District Family and Community workers
• Friends of Scouting Kickoff– December 14th - 7:00pm Mirabeau Park Hotel
•Pacesetter Units Kicked off
•FOS Preview at Roundtable
•Complete District Prospect List (PE Meetings Complete, peer screening is done)
•Table Captain Training – Jan 6th 7:30 am – Lincoln Center
Jan 13th Happy Hour Event Location TBD
•First Report Meeting – January 17th
•5th Sunday LDS Campaign
•Leadership Breakfast Events
•Unit family FOS Presentations
•2nd Report Meeting - February 28th
•3rd Report Meeting – March 27th
•Council Telefund event – April 24th
•Victory Celebration Dinner/ Report Meeting - May 1st
Campaign Timeline
Who wants to marry me?
People give to people. Not to
organizations, mission statements, or
strategies.
Development is
Relationship driven
• We need relationships
with volunteers that
can open doors for the
organization.
• We need quality
relationships with our
donors.
– Nominating Committee
– Peer Screening
– Connections Visits
Or Job is to make sure we have
the right ingredients
• If you show up with only a list of last years givers, YOU HAVE FAILED!
• Building a list
– This list should be a “wish list” of donors or campaign volunteers
– These donors should be a combination of
• Big names around town
• Board members of other organizations
• “Millionaires Next Door”
• Any potential donor you would like to reach but haven’t been able
to?
32
33
Qualified Prospects
Peer
Screening
Donor Yes
Linked In
Annual Reports
990’s
Reference USA
34
35
36
37
38
39
Company Name
Executive First
Name
Executive Last
Name
Executive
Title
Location Employee Size
Actual
Fairchild Air Force Base Gary Voeloger Manager 4500
Deaconess Hospital 1680
Eastern Washington University 1200
Avista Corp Scott L Morris CEO 1000
Crowd Management Svc Dave Christiansen General Mgr 1000
Deaconess William Gilbert CEO 1000
Eastern State Hospital Dorothy Sawyer CEO 700
Community Colleges Of
Spokane Joe Dunlap President 501
Agilent Technologies Inc Earl Thompson President 500
Chimney Rock Indl Park Rocky Rothrock President 500
Deaconess Medical Ctr 493
Frontier Behavioral Health David Panken CEO 450
American Linen Joey Kink Manager 400
Franz Bakery Tim Harper Site Manager 400
40
41
42
Peer Screening: The two most
important words you will use
Peer Screening is a process to turn
Suspects into prospects!
1% to 75% success
• Always ask them, is there anyone else we are missing?
• Always enter this information into your records.
• Don’t just use this for your P&E Committee,
connections campaign
44
Peer Screening
1. Determining prospective donors’ interest in
Scouting
2. Analyzing prospect’s financial ability to
contribute
3. Determining the right person to make the
solicitation
45
46
Raising
Awareness
The Ask Event
Presentation to RiteCare Conference
Presentation to RiteCare Conference
Presentation to RiteCare Conference
Presentation to RiteCare Conference

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Presentation to RiteCare Conference

  • 1. How to raise money and awareness, without raising your blood pressure.
  • 2. Text “Cookie” to 509-995- 4664 For conference presentation and additional tools
  • 3. 2013 contributions: $335.17 billion (in billions of dollars – all figures are rounded)
  • 4. Where did it go? ($335.17 Billions – all figures are rounded)
  • 5. Time for trivia • Did corporate giving last year increase or decrease? • Do Americans spend more on philanthropy or consumer electronics? • Has giving in the United States increased since the 1950’s (Good ole days) or declined? • Giving to health organizations like RiteCare was the a) flat b)3rd largest growing sector c) down 4% • Corporate giving declined in 2013 by 2%. • Philanthropy • Increased every year except 1987, 2008, and 2009 • 3rd largest growing sector 5
  • 6. = 1 Million = 16,609
  • 7. o 88% of Americans donate on a regular basis 1 o 335 Billion last year (87% of all giving, 83% in 2012) 1 o Average household contributed $2,974 2 o Each donor supported between 5-11 institutions 2 o Our job is to acquire and retain as many of those donors as possible. 1. The Center on Philanthropy at Indiana University 2. Giving USA 2012
  • 8. Turns out mama was a development genius and didn’t even know it
  • 9. EXITWhy do donors leave? 5% Thought that the charity did not need them 8% were provided with no info on how their gift was used 9% Had no memory of supporting the organization 13% were never thanked for their gift 18% Poor service or communication 1. Bloomerang, Nonprofit Donor Loyalty Primer
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. 22
  • 25. •Review Unit Rosters for Prospects and Leadership •Recruit District FOS Chairmen •FOS Coordinator in FOS Packet •First District Steering Committee Meeting •Recruit District Family and Community workers • Friends of Scouting Kickoff– December 14th - 7:00pm Mirabeau Park Hotel •Pacesetter Units Kicked off •FOS Preview at Roundtable •Complete District Prospect List (PE Meetings Complete, peer screening is done) •Table Captain Training – Jan 6th 7:30 am – Lincoln Center Jan 13th Happy Hour Event Location TBD •First Report Meeting – January 17th •5th Sunday LDS Campaign •Leadership Breakfast Events •Unit family FOS Presentations •2nd Report Meeting - February 28th •3rd Report Meeting – March 27th •Council Telefund event – April 24th •Victory Celebration Dinner/ Report Meeting - May 1st Campaign Timeline
  • 26.
  • 27.
  • 28. Who wants to marry me?
  • 29. People give to people. Not to organizations, mission statements, or strategies.
  • 30. Development is Relationship driven • We need relationships with volunteers that can open doors for the organization. • We need quality relationships with our donors. – Nominating Committee – Peer Screening – Connections Visits
  • 31.
  • 32. Or Job is to make sure we have the right ingredients • If you show up with only a list of last years givers, YOU HAVE FAILED! • Building a list – This list should be a “wish list” of donors or campaign volunteers – These donors should be a combination of • Big names around town • Board members of other organizations • “Millionaires Next Door” • Any potential donor you would like to reach but haven’t been able to? 32
  • 33. 33 Qualified Prospects Peer Screening Donor Yes Linked In Annual Reports 990’s Reference USA
  • 34. 34
  • 35. 35
  • 36. 36
  • 37. 37
  • 38. 38
  • 39. 39 Company Name Executive First Name Executive Last Name Executive Title Location Employee Size Actual Fairchild Air Force Base Gary Voeloger Manager 4500 Deaconess Hospital 1680 Eastern Washington University 1200 Avista Corp Scott L Morris CEO 1000 Crowd Management Svc Dave Christiansen General Mgr 1000 Deaconess William Gilbert CEO 1000 Eastern State Hospital Dorothy Sawyer CEO 700 Community Colleges Of Spokane Joe Dunlap President 501 Agilent Technologies Inc Earl Thompson President 500 Chimney Rock Indl Park Rocky Rothrock President 500 Deaconess Medical Ctr 493 Frontier Behavioral Health David Panken CEO 450 American Linen Joey Kink Manager 400 Franz Bakery Tim Harper Site Manager 400
  • 40. 40
  • 41. 41
  • 42. 42
  • 43.
  • 44. Peer Screening: The two most important words you will use Peer Screening is a process to turn Suspects into prospects! 1% to 75% success • Always ask them, is there anyone else we are missing? • Always enter this information into your records. • Don’t just use this for your P&E Committee, connections campaign 44
  • 45. Peer Screening 1. Determining prospective donors’ interest in Scouting 2. Analyzing prospect’s financial ability to contribute 3. Determining the right person to make the solicitation 45
  • 46. 46