My target audience for the magazine are mainly young adults aged 16-25, particularly men, who enjoy music and the social scene. This age range is most likely to attend shows and explore new genres. The magazine will focus on personalities of bands and provide reviews of albums, gigs, and songs. It will also include fashion and upcoming event information. Sample audience profiles are provided to exemplify the target reader - music enthusiasts interested in indie, punk, and emo genres who enjoy going to shows and buying records.

1. Question 4: Who would be the
audience for your media product

2. My target audience are young adults aged around 16 to 25 mainly men with a female audience also who
strive to be individual and love the social aspect of music. Through my research reading reviews and learning
about the target audience of many bands I can tell that many listeners and fans are within this age range and
therefore targeting my magazine towards this age range would be the most successful approach. I have also
noticed that this is the age range where people are most likely to go out and see shows, this is why I have
included sections in my contents page regarding upcoming shows and gigs. The average acceptance range to
go to gigs is 16, this was a determiner when deciding the age range for my magazine as I wanted my target
audience to be active within the music community and motivated to go and explore new bands and genres.
My age cutoff at 25 I feel is the age where most people decide to settle down. After finishing University, 25
year olds would be more focused on getting full time jobs over going out and watching bands generally
targeted towards the teenage audience. This is cutoff around the age most people try and settle down in life
and generally start to become less sociable and start becoming more introverted and retiring. My magazine
will try to appeal to both genders however through research I have noticed that there is not that much of of
a female audience so I doubt there will be many sales from a female readership.
My magazine would be all about the scene and focusing on the characters and personalities of bands yet
also gaining a more serious take on reviewing albums, gigs and songs in detail. I also realized that the
clothing worn by the bands members was crucial to making the magazine believable and realistic and appeal
to my target audience. I noticed the gap within the market for a free magazine targeted towards more niche
punk and emo based music genres creating a perfect market for my product.
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When creating and designing my magazine I kept my research and planning in mind in an attempt to ensure
that all my work fitted the stylization and genre I was aiming my content towards. I made sure my models
were clothed appropriately regarding the task and fit the genre of music I was attempting to portray
throughout my magazine allowing the audience to relate to the magazine. The messy aesthetic of my cover
model ‘Ethan Smith’ also connotes the unorganized and layered atmosphere regarding my genre, relating to
my target audience. The positioning of my model towering over the cover image also follows the
conventions of punk magazines with a confident appeal and aura surrounding the cover artist.

3. Audience Profile
• Name:
– Rosie Sykes
• Age:
– 16
• Interests:
– Listening to music, photography, playing
guitar, going to gigs
• Favorite Bands:
– The Front Bottoms, Remo Drive, Pixies,
Harlem, Brave Bird, Capt’n Jazz, Sonic
Youth, The Velvet Undeground, Dads,
Snowing, The Hotelier
• Favorite Shops/Brands:
– Urban Outfitters, asos, h&m, Zara,
Second Hand shops, Pink Pidgeon
• Favorite Magazines:
– Negative Feedback, NME, Clash, Ray
Gun, Beat, ID

4. Audience Profile
• Name:
– Jay Cooper
• Age:
– 17
• Interests:
– Going to gigs, staying with friends, buying
records
• Favorite Bands:
– Jeff Rosenstock, Iceage, Andrew Jackson Jihad,
Teen Suicide, William Bonney, Dikembe, Tiny
Moving Parts, Merchant Ships, Sorority Noise
• Favorite Shops/Brands:
– Urban Outfitters, vintage scene, charity shops
• Favorite Magazines:
– Fantastic Man, Kink, Sniffin' Glue, The Wool
City Rocker