deconstruction

1. Date
Website Masthead, behind the
main star, perhaps
because she is bigger
and more popular than
Mid-shot of Star, eye
the brand
contact portrays a
seductive look,
Word Fabulous makes us
combined with the
assume the magazine is
words ‘sex symbol’
about fashion. Although
creates a
it’s about TV, font makes
representation of
it look as though it’s
her, her in red also
written in
connotes sex
lipsticks, appealing to a
female audience
Feature
Main star is also Main Feature
very popular, for a Anchoring onto
specific audience, Rihanna, implying
the magazine is it’s about her.
guaranteed an word ‘RED’
audience as she combined with the
has a lot of fans. fact her hair, dress
and lips are red
also proves this

2. Website
Masthead
Feature, ‘UK’s best’
Date and price
the superlative ‘best’
suggests that no other
magazine in the
country has better Pull-put quote,
‘digital listings’ than next to the star
them as it’s about him
Eye contact
Long mid-shot of
star,
Unconventional as
Main feature,
there is lots of anchoring onto
space around him the star showing
he’s involved,
central, big, eye
Tab, Bright colour,
catching
word ‘FREE’ large
catches
The fact David Craig is the main star
consumers
indicates that it’s aimed at an adult
attention audience and perhaps action fans as he is
seen as an action icon

3. Sky and Virgin Date
are big Button, red catches
respectable attention
brands, creates Masthead
brand loyalty
and acquires Barcode and price, price
status slightly more expensive than
others, suggesting perhaps a
Button, feature, middle class audience
‘NEW’ shows the
magazine has fresh
information, makes
consumer want to read Main star, mid-shot, eye
contact
Very popular star,
Wintery colours, guaranteed audience
and star in a
warm jacket,
‘sun sets on sun hill’
represents the
Alliteration makes it
summer season sound snappy
is ending
‘NEW SEASON
Main starts PREVIEW’ makes
you feel like you are
name gaining information
anchoring him that not many people
have if you buy the
magazine

4. As the price is cheap it shows that the
audience is younger as they don’t All very bright colours,
have much money to spend on draws consumers eyes
Date magazines in, suggests the
Price, in a zigzag box magazine is for a
drawing attention to younger audience
how cheap the
magazine is Masthead
Main stars, Mid-shot of
two stars, eye contact
draws consumer in, the Main feature, this
fact they are back to combined with the
back represents rivalry stars serious facial
and conflict which we expression suggests
assume foreshadows there is a serious
the storyline the dramatic storyline
characters are in enticing consumer
to read more
Button, feature
‘Joe’s dead!’ Very
short and snappy, Website
dramatic makes
consumer want to
read inside to find
out more