1. How did I USE, DEVELOP or CHALLENGE
codes and conventions of real media
products? Continued…
USE: How I followed codes conventions
DEVELOP: How we developed on codes and
conventions
CHALLENGE: How we went against codes and
conventions

2. Storylines- TOWIE
Storylines in The Only Way Examples :
is Essex consist of:
•Mario’s Cheating
•Bitching Accusations
•Fighting
•Affairs/cheating •Cast members texting each
•Relationship troubles others girlfriends
•Dates
•Frankie throwing a drink at
Jamie in a argument
These storylines often include the characters over
exaggerating the situation they are in, making it
humorous for the audience to watch.

3. Storylines- Well Jel
We planned to use a storyline where 3 of the Girl
characters, Ashley, Hannah and Megan were all interested in the same
guy, Ollie.
This was the scene we shot for
our trailer, however I only used
a tiny clip from the scene, as I
didn’t think it worked with the
rhythm of my trailer and
couldn’t find enough room to
fit it all in.

4. Storylines- Well Jel
I also included the scene we shot of Hannah
I did use the storyline of Megan arguing and Ashley arguing at lunch, where Hannah
with Harley over treating her friend walks off, which is often used in TOWIE.
badly, leading into Megan slapping However we exaggerated this argument
Harley. having them call each other a Bitch a
number of times and Hannah then says
‘You’re even more of a bitch!’ Like petty
childish arguing making it humorous to
watch This is an example of where we
developed conventions, as we exaggerated
the arguing.
I used the section of this clip where
Megan Slaps Harley as it created a
dramatic effect and would entice the
audience into watching the series.

5. Sound- TOWIE
Trailers for The Only Way is Essex often include upbeat party
style music in the background which match with the rhythm of
short snappy clips from the series.
Here is an Example of this:
http://www.youtube.com/watch?v=9zeoL5cIqJI&feature=player_
embedded
This trailer also includes ‘thought beats’ which is
when the beat of the music matches the
shots, looking through other trailers I found that this
was a convention in trailers of not just scripted
reality but a lot of different soaps.

6. Sound- Wel Jel
I listened to many upbeat songs and looked at the
BBC charts as I thought this would be a place to find a
similar type of song….
I then made a list of songs including:
•Rihanna -Diamonds
•Rihanna -We Found Love
•LMAO -Party Rock
•PINK –Raise Your Glass
•Alexandra Stan –Saxobeat
I chose This song as I thought it would be
easy to make thought beats, and I felt it
matched the clips in my trailer best.

7. Sound- Well Jel
I used thought beats in my trailer, the music I chose builds
up to a point where the lyrics finally start and the volume
of the music increases. I thought the shot that matched
this point on the backing music well would be where all
the girls dance, as it would look as though they are
dancing to the music.