Top of the Newsfeed to You, Sir – Ryan Cazares
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How to market on Facebook using your most important marketing tools: your current clients and your friend list! Without being spammy, of course. Learn how to appear at the top of your friends' and clients' newsfeeds with tried and true tactics.
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Top of the Newsfeed to You, Sir – Ryan Cazares
- 2. Top of the Newsfeed to You, Sir A How-To Guide on “Internal Facebook Marketing” Dr. Ryan Cazares
- 3. #humblebrag
- 6. A typical 2018 conversation Ryan! What’s been up man? I haven’t seen you in ages. I would ask you how things have been, but I’ve been seeing your Facebook posts!
- 7. A typical 2018 Conversation Ha! Yeah man, things have been pretty g--
- 8. A typical 2018 Conversation I saw those pictures of your vacation in the Florida Keys. That looked awesome. How’s your dog doing? I saw that time he got lost but you were able to find him after that Facebook post you made. Are you dating that girl you took a pic with that you posted last week? You had “hover hands” in that picture, so I’m thinking you’re not. Your niece is cute. I can’t believe she’s 2 years old now. Are you still doing CrossFit? I saw you post a mirror selfie that one time.
- 9. A typical 2018 Conversation Dang, I guess I didn’t realize I post that much on Facebook. I’ve been so busy with work lately, I--
- 10. A typical 2018 Conversation So what do you do for a living?
- 11. A typical 2018 conversation
- 12. • In the age of Facebook and social media, everyone should know what you do, especially if you own a business, you’re an entrepreneur, you do sales, etc. • But how? Facebook
- 13. • Well, you could post about your work… • …but that’s BORING AF. Facebook BORING. Post this if you want to be buried at the bottom of the newsfeed.
- 14. • You need to get to the top of the feed so that when you do post about work, people see it and interact with it! • People need to know what you do! • So… how? Facebook
- 15. INTERNAL FACEBOOK MARKETING 1. Getting to the top of the newsfeed 2. Making sure everyone knows what you do 3. Getting your friends and fans to do the work for you! Personal Page vs. Facebook Page -10%? Facebook
- 16. • ROY G. BIV • Lefty Loosey Righty Tighty • My Very Educated Mother Just Served Us Nine Pizzas Mnemonic Device
- 17. Oops
- 18. Pretty Please Quickly Locate A Way To Boost Me In Feed Internal Facebook Marketing Mnemonic • Picture • Pets • Question • Life Event • Accomplishment • Work* • Tag • Babies • Miscellaneous Awesomeness
- 19. • For each criteria met, your post scores 1 point. • For example, a post of a picture of a funny dog is worth 3 points. (picture + funny + pet) • You can score a bonus point if you intertwine your work into the post • A post only about work is worth ZERO points. • More like -∞ points • More on this later! Scoring
- 20. • Post a picture or a short video! • Readers vs. Scrollers Picture
- 21. Picture
- 22. • Liking a picture of a pet is irresistible • Pets = Pets
- 23. Pets
- 24. Pets
- 25. • One of the most effective posts • People cannot resist giving an opinion, listing a recommendation, or answering a question! • Don’t Google! Ask Facebook! • #showerthoughts Question
- 26. Question
- 27. Question
- 28. Question
- 30. • Graduation • Engagement • Marriage • Anniversary • Pregnancy • Birth • New Job • Etc. Life Event
- 31. Life Event
- 32. Life Event
- 34. • Graduation • New Job • New House, Car • Prize • Weight Loss • Starting a Business • Work Milestone • Goals • Etc Accomplishment
- 35. Accomplishment
- 37. • Tag people in your pictures and posts! • Make sure it’s actually them in your post • Ask permission • Or ask friend/client to tag themselves • ↑ Reach • More likes and engagement! Tag
- 38. Tag
- 39. Tag
- 40. Tag
- 41. • Duh • Who can resist? Babies
- 42. Babies
- 43. • Some awesome things just don’t fit into a category • …but are still awesome! And must be posted! Miscellaneous Awesomeness
- 46. • Quotes • Uplifting content • Accomplishments • overlap • Things that make people say, “I want to do that!” or “I can do that, too!” Inspirational
- 47. Inspirational
- 48. • Funny posts • Funny pictures • Jokes • Convos with kids Funny
- 49. Funny
- 50. • So now that you know the criteria that creates engagement… • Combine them for best effect! Combos
- 51. Combos +1 Picture +1 Life Event +1 Accomplishment +1 Inspirational 4 point post!
- 52. Combos +1 Picture +1 Pet (sorta) +1 Tag +1 Baby +1 Funny 5 point post!
- 53. • Work has an asterisk because • Don’t post about work and only work – THAT’S BORING. • Work should only give you a point if you combine it with other criteria! • A post about work and only work = 0 points (or -∞ in my book!) • If you must post about work and only work—make sure it’s after you’ve established yourself at the top of the newsfeed! • People will see it, but not necessarily interact with it Work*
- 54. +1 Picture +1 Funny +1 Work 3 point post!
- 55. +1 Picture +1 Tag +1 Baby +1 Funny +1 Work 5 point post!
- 56. +1 Picture +1 Life Event +1 Accomplishment +1 Tag +1 Inspirational +1 Funny +1 Work 7 point post!
- 58. -∞ SNOOZE FEST Ok, maybe it was a little bit funny…
- 59. 1. How to get to the top of the newsfeed 2. How to make sure everyone knows what I do How do I get my friends and fans to get the word out? Now I know…
- 60. Tag
- 63. • Try a “friends only” contest! One last tidbit!
- 64. The End Mais dats it ryancaz85@gmail.com scotteye.com drcandthegrisgris.com