Discover how to cook up Instagram Stories that will engage and connect with your customers and increase your business.

2. Devin Cochran
@DevinBigDreams
devin@rallymarketing.com
Sarah Koller
@SarahKKoller
sarahkkollerbusiness@gmail.com

3. Instagram Stories: Are You In?
Presented by: Devin Cochran and Sarah Koller

4. Let’s Get This Party Started

5. • New Content Alerts
• Deals and Promos
• Events & Special Occasions
• Behind the Scenes
• Show Love
• Reviews
Wait… So, What Am I Posting?

6. ● Location, @mention, #hashtag
● Emoji slider and poll features
● Boomerang and Stop Motion
● Swipe Up and Click-to Shop Tag
● Symmetry and Warning Guides
Add Some Pizazz

7. Digital Storytelling
• Personal
• Humorous - If done well.
• Creative: add stickers, draw, play with fonts
• Get IN on the Viral Fun
• Consistency
• Slogans
• Color
• Timing
• Scenery
Tips, Suggestions & Ideas

8. Timothy Cazares - @timothycazares - Fun Skateboarder Dude

9. Brittney McZeal - @candidlycreole - Photographer

10. ● Separate content between your
story and feed posts
● Categorize Your Highlights:
○ Life, Music, Travel, etc.
■ Products, Business Info, Recurring
Specials, Bio
○ Q&A and How-To’s
● “Swipe Up” or “See More” feature
Instagram Story Highlights

11. ● Reach and Impressions
○ Reach - number of people
who have seen your story
○ Impressions - number of
times your story has been
viewed overall
● Forward and Back
● Next Story and Exited
● Replies and Link Opens
The Nitty-Gritty

12. Instagram Stories > Snapchat Stories
● Audience is bigger and is growing FAST
● Broader consumer age range
○ Snapchat is primarily used by 25 and under
● Interactive tagging
○ Users
○ Hashtags
○ Products
● Parent company is Facebook
● Detailed analytics
● Follows on Snapchat are more intimate/selective
● Automatic archive

13. The Icing on the Cake
● Spotify
● Typorama
● VSCO Cam/Afterlight
● Photoshop
● In Shot
● Unsplash
● Font Candy
● Hype Type
● Tons more!

14. Instagram Live Story
● Included to Instagram Story
● Notifies all followers
● Moves profile to the front of story line
● Live comments
● Go live: events, demonstrations
● Can team up with other companies
● Downside: Can be “doing the most”
Instagram Live: That’s A Whole Other Story

15. ● Can watch on Instagram or from a separate app
● Allows you to post longer content
○ For right now, up to one hour
● Channels = Creators
● Shows popular content as well as subscribed
content
● Only film in full screen and vertical
This Just IN: IGTV