The document discusses the difficulty of making things simple and providing concise information. It suggests distilling the core message down to its essence, cutting excess information, keeping the message as simple as possible but not simpler. It notes that being accurate, clear and concise can be difficult and recommends dedicating time to making the message look easy to understand.

1. ©2019
Rod Hess
in/HesSEO
this could have been
the surprising
difficulty of
making things
simple
Shorteror:

2. ©2019
Rod Hess
in/HesSEO ©2019
I would have
written a
shorter letter,
but I did not
have the time.— blaise pascal
“
two/8

3. ©2019
Rod Hess
in/HesSEO
Core
distill your
message to its
©2019
three/8

4. ©2019
Rod Hess
in/HesSEO
Rod Hess
in/HesSEO
Cut
Excess
four/8

5. ©2019
Rod Hess
in/HesSEO
Simple
keep your message as
as
Possible
five/8

6. ©2019
Rod Hess
in/HesSEO
But No
Simpler
©2019
Rod Hess
in/HesSEO
six/8

7. ©2019
Rod Hess
in/HesSEO
accurate
being
,
clearand
concise
can be hard
seven/8

8. ©2019
Show It
Some Love
Rod Hess
in/HesSEO
dedicate the
Timeto make it look
Easy