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Blog Outreach
@MelissaRyan
Let’s talk about bloggers
What are blogs?

   •Media Outlet
   •Community
   •Hub for Organizing
Add your picture to go along with your story of self!




FireDogLake
Add your picture to go along with your story of self!




Blue Virginia
Add your picture to go along with your story of self!




Feministing
Add your picture to go along with your story of self!




Talking Points Memo
Add your picture to go along with your story of self!




Elementary Teacher Blog
Who are these people?

  •Activists
  •Citizen journalists
  •Content Creators
  •Combination of the above
No really, Who are these people?


   •Bloggers have jobs, families, lives
   •Bloggers are generally unpaid
   •For them this is a labor of love
   •Bloggers are just like you and me
   (No, they totally are!)
Add your picture to go along with your story of self!




Bloggers are just like you and me!
How do you find blogs?


•Ask Around
•Google Blog Search
•LeftyBlogs.com
•Blogrolls
Add your picture to go along with your story of self!




Google Blog Search
Add your picture to go along with your story of self!




@BloggingBlue
Add your picture to go along with your story of self!




LeftyBlogs.com
Reaching Out
Because I ask the Internet (and bloggers)
  about how to do everything….




           Add your picture to go along with your story of self!




@cog_dis
Tips for Reaching Out
 Identify key Influencers
 Reach out proactively
 Check in regularly
Solicit feedback and advice
 Find ways to collaborate
Curating Content
@SEIU
Pipelines
We are all media
Casestudy: Randy Hopper
Takeaways
• Build relationships with bloggers and blog
  communities

• Curate the flow of content for sharing

• Create pipelines with media and elected
  officials

• Facilitate rather than attempt to control

• Tell your story on blogs and make your social
  media available to bloggers for their use
Fun!
Melissa Ryan, New Media Director

melissa@neworganizing.com

@MelissaRyan on Twitter




                  www.neworganizing.com
                        @neworganizing

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How to Build Relationships with Bloggers and Blog Communities

Editor's Notes

  1. What are some things you associate with online fundraising?----- Meeting Notes (11/3/11 13:07) -----What lists are you on that you like? What emails do you open? What makes them great?
  2. What are some things you associate with online fundraising?----- Meeting Notes (11/3/11 13:07) -----What lists are you on that you like? What emails do you open? What makes them great?
  3. Recap the items that you covered today
  4. Explain the small group breakout activity
  5. Bloggers also love short compelling videos. Be sure to put them on YouTube so that they can be easily embedded.
  6. Bloggers also love short compelling videos. Be sure to put them on YouTube so that they can be easily embedded.
  7. Bloggers also love short compelling videos. Be sure to put them on YouTube so that they can be easily embedded.
  8. Bloggers also love short compelling videos. Be sure to put them on YouTube so that they can be easily embedded.
  9. Bloggers also love short compelling videos. Be sure to put them on YouTube so that they can be easily embedded.