Be skeptical of gurus that claim they have the secret to success! Just because it worked for them doesn't mean it'll work for you. Don't be a victim of survivorship bias. Focusing only on stories of success leaves an incomplete picture of what caused that success. For every Gary Vaynerchuck, there are 1,000s of wannabes who try to copy him and fail. His strategies are solid. They worked for him. It's worked for others. But that doesn't mean it'll work for you! Ask "Why?" Not "How?" And be aware of author agendas (including mine ).