Personal production project

1. Research
Sam Massie

2. Existing Product
The product that I thought of creating was a poster. I
would create the poster by looking back at my plans. For
the colour scheme for this poster would be: red, dark grey,
white and black. This poster has images which includes
sound speakers. It has a slogan which includes stars to give
it an effect. It has on the top right the first poster that they
have created for there company. They have mixed the
background colour of red and Black to make it stand out.
They have added shapes. The red colour represents evil.
The rock words that are in bold gives it a strong effect.
They made the speakers dark grey with a shade to it to
make it look realistic. The colour black represents electric
guitars. They have included times at the bottom of the
poster to inspire the audience to watch this band play. They
have added an electric symbol in the bold letter that says
rock, they added a electric symbol because it gives an
powerful symbol for the band.

3. Existing Product
The rock poster starts of with the bold text saying
“Hard Rock” which represents that this band will
be strong. It shows you peoples hands showing
from either side making a rock symbol with there
hand. In the middle of the poster it has an electric
guitar which tells the audience what instruments
they playing. There is a ribbon around the electric
guitar which says “Rock Music Festival”, this is
telling the audience where this rock band will play.
On either side at the bottom of the poster there
are speakers that tells us what the band will be
using for there music. The colour that they use for
there poster is: red, white, light grey and black.
The red colour represents violence, black
represents the guitar, white represents band
clothing and light grey represents pebble stones.
They use a shaded colour for the speakers and the
bands bracelet to give it an effect. They use a
shape for the bracelet to give it an effect.

4. Existing Product
This poster is by far different that the other
two posters on the last slides. This posters
main focus is the characters which in this case
is the band. There are many colour is this
poster that stands out and there are limited
colour for this poster. The colours for this
poster are: red, white and black. The red colour
represents violence and blood, the white colour
represents the band clothing which you can see
in this poster and the black colour represents a
band electric guitar. They use different fonts
for this poster such as the colours in the
background (black and white). They have a
shape from either side that joins up ion the
middle. On the top left and right there is an
electric symbol which represents power for this
poster. They use bold letters for this poster to
make it stand out. In this poster you can see
the band playing with a pose to give this
poster an effect.

5. Existing Product
This poster is different than the other posters
seeing as it’s based in the 1990’s. It is based on
the 1990 because of the colour of this product
seeing as it has a black and white affect to this
poster. The letters for this poster are in bold. It
gives us when it is and what time the band will be
playing. There is an effect by how the word
“charlatans” is reflecting backwards at the
bottom of the poster. The black colour represents
electric guitar and the white colour represents the
band clothing. This poster does not include any
shapes or symbols in the background or on the
letters. It makes the audience want to see this
because it gives you a look at what there is to see,
where to watch and to see it. The letter stands out
and makes the audience want to see it because
it’s clear to see. It does not have any images so
that you know what will happen in the band. They
have added fonts to the text.

6. Research Analysis
• What common features do the researched products have?
-The posters that I have researched have features like: fonts,
colours, shapes, characters, symbols and information which
tells you where and what time the band will be playing.
• What aspects of the research will you include within your
on work?
• I will include character designs, the characters clothing
which I will make up, the symbol of there band which I’ll
make up, different fonts of the text and different colour
scheme. A slogan which will a have a font to it’s text.

7. Questionnaire Analysis
Survey Monkey Link:

8. Audience research
• Observation:
• Talking about what they are interested if they wanted to create a poster of
there own.
• What this says about my audience:
• That they are giving an idea of a structure and how it is laid out.
• How will your product appeal to this audience:
• By how they talk about the colours, the shapes, the target audience and
the gender for the film poster.

9. Audience research
• Observation:
• Talking about there interest in creating a film poster
• What this says about my audience:
• That they understand what the questions are telling
them and how they could include a film poster for
there project.
• How will your product appeal to this audience:
• My product would appeal to the audience by how
the film poster would include different colour
pallets, shapes, characters and different fonts.

10. Audience research
• Observation:
• They are discussing on what they can include for a film
poster.
• What this says about my audience:
• That they can understand on what to include for a film
poster which are the shapes, the text and the fonts. Also
knowing what colour scheme to go for.
• How will your product appeal to this audience:
• My film poster would interest the audience by how this
product would interest the audience by the colour pallet, the
fonts, the shapes, and the characters.

11. Audience research
• Observation:
• Going into full detail by talking about the film
poster.
• What this says about my audience:
• That they are showing a full understanding
on what they could include for there film
poster.
• How will your product appeal to this
audience:
• By as much detail as possible, not including
any characters by including release dates and
when it will be shown. The colours and the
font of the poster.

12. Audience research
• Observation:
• Knowing how to layout a poster.
• What this says about my audience:
• Knowing what to include for the poster such as:
colours, text(font), shapes and characters.
• How will your product appeal to this audience:
• To add fonts, colour, shapes and characters to
interest the audience on seeing this poster.

13. Audience research
• Observation:
• Knowing what kind of theme they want for creating a poster.
• What this says about my audience:
• This says that the audience would like to see colours such as Black for
instant seeing as the poster would be about a rock band. That the band
will be playing classic rock. This would influence the audience to see it
and then watch the band play so that they can get an idea of the band
playing.
• How will your product appeal to this audience:
• By the colours that will be included for the poster which is black, the
gender for the rock poster would be suitable for females. That there will
be characters for the poster and that the audience can see what kind of
shapes and colours, that will be on a poster.

14. Audience research
• Observation:
• Knowing what to include for a poster by including
different fonts/shapes.
• What this says about my audience:
• That my audience would like seeing characters,
shapes and colours to include in a poster.
• How will your product appeal to this audience:
• By how it is laid out and that the poster includes:
colours, shapes and different fonts to the text.

15. Audience research
• Observation:
• That they can identify what they like and don’t like when
they see/creating a poster.
• What this says about my audience:
• They can identify what colour suits them which was black
and the colour black represents a band. They have included
things like shapes and fonts to text. That they want
characters in the poster.
• How will your product appeal to this audience:
• This would appeal to my audience by how they would enjoy
the detail in a poster and how clear it would be by the:
colour black which represents a band, adding shapes to
make the poster more interesting and adding different text
fonts to make the poster stand out.

16. Audience research
• Observation:
• Knowing what to include on a poster which by the
audience response was images, shapes, colours and
more.
• What this says about my audience:
• The audience likes going for as much detail as possible
by including: characters, images, shapes and colours.
• How will your product appeal to this audience:
• This would be appeal to the audience by how they
would be interested looking at a poster and then
looking at the main points in that poster which are the
images, the colours, fonts, shapes and characters.

17. Audience research
• Observation:
• Knowing what type of ideas I would like to include
for a poster.
• What this says about my audience:
• The audience influences a poster by it’s colour
scheme, it’s shapes, it’s text fonts, and it’s
characters.
• How will your product appeal to this audience:
• This product would appeal to the audience by
adding colours to represent the band, adding
shapes to give it more detail, adding fonts to the
text to make it more fancy and detailed and adding
characters so you know what the main of the poster
will be.

18. Interviews

19. Interview 1-Jack response
• 1) What is your favourite comedy movie and why?
• - Ghostbusters (1984) because it appeals to my sense of
humour.
• 2) Who is you favourite marvel character and why?
• - Spider man because it is a cool character.
• 3) Who is your favourite dc character and why?
• -Batman because it has the best stories.
• 4) What was your favourite movie in 2019?
• - Avengers: Endgame.
• 5) Do you like animation and why?
• -I like animation because you can do more things than live
action.

20. Interview 1- Jack response
• Observation:
• -Talking about the emotions for a character/movie.
• What this says about my audience:
• -That they know this stuff from movies/series and can
identify what characters they like from a
movie/series.
• How will your product appeal to this audience:
• -By how the audience will see what ideas I can
include from my interview and put them together to
form a poster that everybody would fancy looking at.

21. Interview 2-Harrison
• 1) What is your favourite comedy movie and why?
• -Free guy because it’s got the actor of Deadpool and it’s funny.
• 2) Who is you favourite marvel character and why?
• -Iron man cause he can shoot beams.
• 3) Who is your favourite dc character and why?
• -Batman because he’s cool.
• 4) What was your favourite movie in 2019?
• -Toy story 4 because it’s cool and hilarious.
• 5) Do you like animation and why?
• -I really do like animation because when I was a kid, I used to
watch creative animations on YouTube.

22. Interview 2
• Observation:
• -Talking about what they like and why it influences
them to see/watch what happens in that topic.
• What this says about my audience:
• -That they like watching cool and hilarious
movies/series.
• How will your product appeal to this audience:
• -It gives the audience an understanding on what
happens in this poster, possibly including cool and
hilarious images to show peoples emotions.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
The age range
would be 12+.
• The content that will be appeal to the
audience would be hilarious moments and
why it interests the audience.
Gender
The gender would
be male and
female.
• This poster that I’ll be creating would be
suitable for all gender seeing as the colours
of the poster would have a mixture of pink
and blue as it’s main colours.
Psychographic
The psychographic
would interest
kids, teenagers
and adults.
• Seeing as the project would be suitable for
12 and above this would have an impact on
kids, teenagers and adults seeing as it would
interest the audience by the characters and
what goes on around them by the shapes
and the different fonts of the text.
Social Status
The social status
would have an
impact on families.
• This poster would have impact on friends
and families seeing as it would have as
much detail as possible to interest
everyone.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths and weaknesses
of each method
– Product Research
– Strengths
– Knowing what type of product I will be going for, which will be a film poster.
– Weakness
– Not knowing how to set this as a family poster.
– Questionnaires
Strengths
Knowing what kind of humour people would like and what they are interested in.
Weakness
Not knowing on how to influence the audience with humour and laughter.
– Interviews
– Strengths
– Knowing what peoples are interested in.
– Weakness
– Not knowing how to layout this out for my film poster.

26. Research Evaluation
– What sort of a response did you get?
The response I got was to include colours, shapes, fonts for the text and characters. This
has given me an idea of what to include for my poster. There have been many responses
to include the colour black which represents the band. Adding shapes to make the poster
looked detailed and amazing, adding characters so then you know who the main audience
would be on the poster and adding different fonts to the text to make the poster look
fancy and detailed.
– How did you distribute your survey? Give an advantage and a disadvantage
Advantage:
Knowing what colour I want to go for. The shapes which makes the poster more detailed.
The characters as the main design for the poster. Colours that suit best for a band, from
one of the survey’s was black.
Disadvantage:
Not knowing what colours connect best with each other. Not knowing whether or not to
include a logo. Not sure whether or no to include every band instrument and speakers for
the background design of the poster.