2. In order to evaluate my ancillary task fairly I decided to ask 5 friends to answer 8 questions about our groups completion of the pieces. Our ancillary task was made up of two separate projects, one being the Digipack; in which we chose 6 panels rather than 4. The other being a poster advertising the debut album ‘Self Fulfilled Prophecy’ by Taylor and the Rubies. Once thoroughly evaluating these answers, I aim to summarise both negatives and positives in order to realise what could have been done to improve or Ancillary Task.
3. Do you THINK THE PRODUCTS ARE TYPICAL OF MAGAZINES/ALBUM COVERS/POSTERS? IF SO IN WHAT WAYS? Yes, because the artist is present on all three products. Yes, there is corresponding fonts and colours used. Yes, there is a really good sense of the artists character, with different facial expressions and outfits. Yes, as there are labels and bar codes included, making the product feel much more realistic. Yes, the artist is wearing the same outfits in both, showing they are part of the same promotional scheme.
4. Does anything make it different or does it stand out from the typical? How? Yes, the poster with the animated frames behind. Yes, the use of the text over the artists face. Yes, the fact that the artist is holding her tape with her name and song on over her mouth, being ironic. No, I do not see anything that stands out from the typical. No I don’t see anything different from the ordinary.
5. Does it work? Why? Yes, because there is a clear link with both products, as the artist is wearing the same outfits. Yes, because the covers match, and the use of the green tape on the front and back stand out. Yes, the fact that the Apple iTunes logo is on the poster makes the advert seem much more realistic. Yes, both products are very easy to link together. The colours, outfits and fonts all match. Yes, the song names seem very realistic.
6. Name two interesting/impressive elements? The use of different emotions and facial expressions, showing the character of the artist. The inside middle cover, with the blurred out photos of Taylor jumping. The computerised netting and frames on the poster. The idea of the album hanging off the frames, especially as it is done with computer software and not drawn out. Nothing stands out to me.
7. Could these products be stronger? If so, how? The back cover on the album could have something more in the background. Brighter colours could have been used. I do not think anything could be improved. There could have been one or two extra close ups included. No, I don’t think the products could be improved.
8. Can you sum up the brand image of this album/artist in a short sentence? Fun, energetic and different. Indie, with a hint of pop. Typically indie. Fresh and energetic. Very pop, with the bright colours and fun images.
9. Can you see a clear brand image? What creates this? Yes, with the use of the fun images and creative backgrounds. Yes, as many of the photos are corresponding as well as the outfits and fonts. Yes, there is a girly feel to the branding, with pinks and swirly writing included. Yes, there is a bright energetic feel throughout both products, creating a fun and exciting brand image. Yes, because there is clear colour co-ordination being used through all of the ancillary task, showing there is a bright and exciting feel to the artist.
10. SUMMARY OF MY AUDIENCE FEEDBACK ON THE ANCILLARY TASK From looking at my results from the audience feedback, overall I am very pleased with the outcome. Firstly I was happy with how the audience could relate both products, and could realise that we had tried to create a clear link between the two with the use of certain fonts and colours. As well as this I also appreciated the feedback on how we could improve this product, as I strongly believe we could of too. I certainly agree that the back cover could of had a much more interesting background and that the colours could of been a little brighter. Another point I was very pleased with was the short sentences people chose to describe the image of the artist, as I believe certain words such as ‘fun’ and ‘energetic’ was the exact kind of image we were trying to portray.
