3. From the feedback I received for my three draft posters, this design was the strongest, but there was room for
improvement. Firstly I needed to establish a firm colour scheme, the inspiration for this came from the apparel
of the star, so I changed the background banners to a burgundy red colour to match. This change made the
content of the poster blend in better with the background image and the rural location.
The second major improvement made was to the fonts used. In order to reflect the genre of the artist this had to
change. I chose to use more of an individual font for the first two letters of the artist’s name, which helped me
establish a brand identity. I did choose to keep the font used on the previous poster for the rest of the artist’s
name, as this connects better to the audience and is more distinguishable. For the reviews I wanted to
completely separate this style of font from the themes, to show they are important outside information. I then
added the last few minor details such as a website, record company logo and retailer.
4.
5. The feedback I received for the last draft was positive but the image wasn’t
strong enough. In order for the poster to fully connect to the audience the
artist had to be a larger focal point. So I simply cropped and enlarged to
image and placed it into the layout of the previous draft. The final draft now
shows the natural individuality of the artist and the audience can relate to
her easier.
6.
7. The feedback for the first draft of my CD cover was positive, all I needed
to do was to add the copyright details, barcode and record company. In
doing this I made sure that the layout was kept structured and the fonts
were representative of the artist’s brand identity.
I then received more feedback for my second draft and all I needed to do
was move the ‘extras’ line to the bottom. I had to change to font from the
font used for the artist’s name to the font used for the album title to
make this visible along the bottom, this still kept up the identity of the
album.
8.
9. The feedback for my first draft of the CD cover highlighted the strong image that
was used. Despite this the fonts did need work.
I changed the fonts to match the fonts used on the poster and which were
associated with the artist. The other improvement which needed to be made was
the background to the album title, it needed to be more transparent as it wasn’t part
of the image. However, making it transparent made it difficult to read the text,
especially with colour scheme of the brand combined with the colours of the
location, so instead I went in the opposite direction and instead of trying to blend it
with the image, I wanted it to stand out, so made the font size and the background
larger. This makes it eye catching and draws the audience towards the cover.
10. The verbal feedback I received
for the middle of my CD was
positive. All I needed to do was
add the copyright details. I
took this further and added a
thank you sentence from the
artists. During the making of
the second draft I made sure
that the fonts and layout would
complement the image.
11. Feedback – Music Video/Trailer
Trailer Feedback
Before I started working on the drafts for my music
video I received feedbacks for my trailer. The results
were positive and I made sure I would take these
points into my music video.
Draft one feedback
The first draft of my music video wasn’t long
enough and was missing around half a minute. The
structure and the narrative of the video was nearly
complete but the lip-syncing was off in most of the
parts. There was also sound still left in from the
original recordings, this was because the audio
wasn't reduced effectively.
Draft two feedback
For the second draft all the relevant shots for the
structure and the narrative of the video was all
there. The lip-syncing was still a bit out in places
and some of the shots had to be swapped in order
for the narrative to flow smoothly. I also included
sound effects of birds at the beginning. But the
final running time had been reached, ready for the
final draft.
