Overall, I am pleased with my final product and how I have progressed from my preliminary task to my final product, and believe that I have ensured to use all of the required research and conventions within my work, as without the planning and researching stages my work would not have been effective, and I would not have been able to create a higher quality piece of work.

1. PRELIMINARY TASK TO
FINAL VIDEO.

2.  In my preliminary task, I used iMovie with my partner to create our copied version of
Milky Chance – Stolen Dance music video, but only a minutes worth. IMovie is a basic
media package, whereby the editing was very simple and there was no complex editing of
the clips or sound. The lip singing within our preliminary task was entirely out of sync as
we had no idea how to ensure that it fitted in with the lyrics, as we were just beginners at
this point and had no experience in editing or filming, as in our AS year we used still
images rather than moving images. Although we had an overlay of montage clips, it was
still very basic and the transitions weren’t thought through as much, as we hadn’t
researched the conventions of music videos. The fact that we had to copy a clip, didn’t
show our creative mind and we had little time to create this piece of work.

3.  However, for my final product I used Premiere Pro to edit my music video,
which is a far more professional editing package, which enabled me to create a
higher quality piece of work. For my music video there was a lot more time spent
on planning and researching on how to put together a music video, and what the
typical codes and conventions are of my certain genre. The research enabled me to
consider what type of transition I needed to use to fit in with my chosen song,
which was fade to black as it fitted in with the filters and the type of atmosphere
created by the song, the transition made the whole music video continuously flow
better and was not as glitchy, therefore the videos could flow smoothly throughout.

4.  The lip singing in my final product, was thought through a lot more, as
we timed the actors in to the song so that they knew when their queue
was to come in, and timed the footage a few seconds before and after so
that the clips could be edited easier, although syncing it to the music was
hard, it was more effective in my final product as I ensured all the clips
were at the length I had planned within the planning and research stages,
which was far more efficient than in my preliminary task, where our actor
would sing when the song wasn’t playing, and then not sing when it was.

5.  Codes and conventions of my final product were also thought through a lot more, as I had
to ensure the mise-en-scene fitted the criteria of Metal, I did this by guaranteeing that codes and
conventions such as pills and alcohol had been carefully placed in the locations where filming,
because of this my target audience were able to understand what they are consuming. I tried to
be more creative for my final product, by using powder paint to express emotions in a unique but
risky way, the location for this scene was carefully chosen by a derelict barn, with plenty of room
to throw powder paint. To do this scene also, I had to get help from other individuals that I had
asked, otherwise it would not have been as effective. The editing also ensured that this scene was
effective, as I had to overlay two layers of film, and crop certain parts out to then reverse, speed
up and down to achieve the flickering effect I wanted, which eventually was a success.

6.  Additional to this, the editing was more complex as for the Parental advisory
clip, we had to learn how to make sure that the clip was flickering in beat to the
song, there was a lot more cropping of footage and ensuring that it fitted in time
with the song, especially with the visuals. With certain clips we had to slow them
down, so that they had more of an impact on the audience as you’re able to clearly
see what type of state that the actress is in, and you feel more sorry for the actress,
not only this but it helped with timing as if the clip was kept at its original pace it
would have made the powder paint scene come in too early, therefore the lyrics and
instrumental would not have matched up with the visuals, and not been as effective.

7.  Costumes and make-up were thought through a lot more for our final product,
as we had to research what type of clothing typically people would wear in a Metal
music video, therefore we could ask our actress to dress in a certain way, which was
by wearing all black clothing, jewellery and we even looked at the make-up which we
made really dark to look slightly Gothic but also to show that the actress is in a bad
place, as if it was a happy video the actors would have been dressed in brighter
clothes, and the filters on the video would have been brighter also, instead of dull
and dark.

8.  Overall, I am pleased with my final product and how I have
progressed from my preliminary task to my final product, and believe
that I have ensured to use all of the required research and
conventions within my work, as without the planning and researching
stages my work would not have been effective, and I would not have
been able to create a higher quality piece of work.