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Media evaluation part 2


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Media evaluation part 2

  1. 1. Elbow: build a rocket boys Band name in red, only red writing on the page Artwork, in the shape of an x but could be interpreted as an animal Release date is key for this type of promotion Hit singles included on the albumReviews from big names, this shows reader what others think of this
  2. 2. The information showing the nameThe bands logo and single and features of the album. Sponsor of the band, this shows the publicity and how established the band is
  3. 3. The album artwork that we came up with showsthe band and portrays our music and approachto the genre we are in, I aim to design somethingsimilar to this which is as effective as this. The logo was aimed to look like paint I feel this fits with the song, this will be used on my album cover.
  4. 4. my final album cover, as I have done allot of research , the album covers areextremely important and have to match the feel to the band and songs on it, ihave found a picture of a rope and edited the colour and the look of the textureon this, I also did this to the writing and logo making them all match have usedthe same font as I used on my previous album cover idea I have also made asmall fade to darker in the corners to make sure the rope and the writing standout of the cover to people, I feel this is fit to purpose, for not only the band butfor the music and idea behind the music
  5. 5. The self titled album by of mice andmen features the bands logo letter of a& sign, this is places central to thecover and is contrasted with brightcolours, the picture in the back groundof waves is faded with the name of theband in the back ground as well.
  6. 6. Fade black edges to makethe centre of the artworkthe point of focus Textured letters and rope to make the artwork look 3DThe fonts are quite similar but the sizedifference is huge from the logo and the nameand are also meant to look like they have beenpainted onto the artwork
  7. 7. Brand identityHere is a small example of how a brand can be made just from album covers, asyou can see each album cover is cartoon and has a character central to thecover, these covers where used to base t-shirts, merchandise and back drops othem making the band easy to identify. The star and lead singer of the bandfeatures on 4 out 6 of the covers, fans can recognize this.
  8. 8. Comparison of the twoThis has the logo like mine The band logo is central over aover the picture in the background I constructed in Photoshopbackground the sticker the information is smaller then thedisplays the information logo, this leads people to reading the information after seeing the logo, also I have included the sponsor of the band
  9. 9. Things I used to make my ancilary Using Photoshop I managed to get trees from a picture and the sun and mountains , I managed to fit this picture I took to the top of the picture, a good base to put my logo and text over.
  10. 10. Genre I feel my genre has been represented in the ancillaries and the picture of the band, 1 fits with this idea of nature, 2 fits with the lyrics of the song
  11. 11. Genre•Happy•Fitting with themusic•And bond withfriends•Nature•Poppunk/rock/alternative
  12. 12. research I had to find similar band to compare with mine to really give me an idea of the audience I was looking to target With all the album artworks I researched I decided to target 16+ male and female and decided that the consisting factor of all of them is a picture central to the cover I used and challenged this by flipping this idea of having the artwork plain with the logo of the band being central.
  13. 13. I decide3d for my video to target such a niche market that the videowould have to have a light side in parallel to the song, this was donewith soft touch to the shot to make the video have a warm vibe aboutit, this way the audience get the feeling of what it is like to be in theband, this makes them feel closer to the band.
  14. 14. The rest of question 3 isembedded in my blog through the format of prezi
  15. 15. The use of media technologies is clear throughout my planning and evaluation, Iused a number of programs during the process of planning and recording mymusic video such as•Photoshop•Piknic•Paint•I movie•Garage band
  16. 16. Nikon D3100 with 18-55mm VR LensNikon D3100The Nikon D3100 is a 14.2 Megapixel DSLRcamera with high sensitivity CMOSsensor, Live View, Full HD Movies andhelpful Guide Mode.Used this for the shots of the bandrecorded, mainly for fish eye shots
  17. 17. Canon EOS 1100D in Black with 18-55mmDC LensSuperior 12-megapixel image qualityOn-screen Feature GuideCreative Auto and Basic+HD video captureISO 100-6400 sensitivityWide-area 9-point AF system63-zone iFCL exposure meteringUsed for full band shot and pans and zoomsas the stabilizer setting is great for hand helpmovement
  18. 18. I used I movie to add video and to crop and edit to get thelook I want,This proved an effective and useful tool to gain a professional look top thevideo
  19. 19. This area is the preview of theThis section is where the edited clip to give you an inciteedited footage goes to give you of where to crop and touch upclear idea of what it is going tolook like The raw footage, with my video this was over 2 hours of footage to use to edit
  20. 20. Importing into I movie is easy , this also is the same to import music but for any music editing I used garage band making it easier to dip the sound at the end of the videoChanging the compression of the videoenhanced the final product making theediting faster which is what I was tryingto achieve the sound as well wascompressed making it easier to controlthe natural sound at the beginning ofthe video
  21. 21. Using picnic is both easy and effective the bar on the sideof the picture is for added effects from focal softens totouch ups I use this to gain the same look in my ancillaries
  22. 22. I used the fish lens on both cameras forrecording to add the effect of the fans beingcloser to the band, the fish eye focuses on a focalpoint in the shot and make the picture moreprecise in the middle also using a wide anglelens as well lets the audience see more of thepicture