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Google Analytics for Wordpress

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The what and why of Google Analytics, how to install it on your wordpress site and a basic overview of the information you can find.

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Google Analytics for Wordpress

  1. 1. Google Analytics  What is Google Analytics  Why Use Google Analytics  Signing Up for Google Analytics  Installing Google Analytics for Wordpress  Overview of Google Analytics Dashboard Etc
  2. 2. What is Google Analytics?  Records visits to your site using javascript  Records information about those visits and visitors  Visualizes this information  It's free!
  3. 3. Why use Analytics?  It's free (it's freemium – there is a pay version)  It's the most popular site traffic tool out there  You only need a gmail account to set it up  If you don't use a web analytics tool, you have to look at logs – you don't want to do that
  4. 4. Server Log Sample
  5. 5. How to Get Google Analytics  Gmail account  Create an account
  6. 6. How to Get Google Analytics
  7. 7. How to Get Google Analytics
  8. 8. How to Get Google Analytics
  9. 9. How to Get Google Analytics
  10. 10. How to Get Google Analytics
  11. 11. How to Get Google Analytics
  12. 12. How to Get Google Analytics
  13. 13. How to Get Google Analytics
  14. 14. How to Set Up Google Analytics  Account: Your business  Property: Your website  View: The display
  15. 15. Installing Google Analytics
  16. 16. Already have Analytics?  Pick a page of your website  Hold CTRL and click U – this views the source code of your page  Hold CTRL and click F – this searches the source code  Type: “UA-” to see if the script is already present
  17. 17. Already have Analytics?
  18. 18. Installing Google Analytics  Tracking Javascript must be present on all pages you want to track  There's a plugin for that
  19. 19. Installing Google Analytics
  20. 20. Installing Google Analytics
  21. 21. Installing Google Analytics
  22. 22. Installing Google Analytics
  23. 23. Installing Google Analytics
  24. 24. Installing Google Analytics
  25. 25. Installing Google Analytics
  26. 26. Installing Google Analytics
  27. 27. Installing Google Analytics
  28. 28. Installing Google Analytics
  29. 29. Installing Google Analytics
  30. 30. Installing Google Analytics
  31. 31. Installing Google Analytics
  32. 32. Installing Google Analytics
  33. 33. Installing Google Analytics
  34. 34. Installing Google Analytics  Filter out your IP address(es) and the IP addresses of anyone working on the website
  35. 35. Using Google Analytics  Pageviews  Sessions  Users
  36. 36. Analytics - Overview
  37. 37. Audience for a Year
  38. 38. Audience All Time
  39. 39. Real Time
  40. 40. Real Time is Dumb
  41. 41. Demographics
  42. 42. Location – Country
  43. 43. Location - City
  44. 44. Browser
  45. 45. Operating System
  46. 46. Screen Resolution
  47. 47. Audience Overview
  48. 48. Interests
  49. 49. Geography
  50. 50. Return Visitors
  51. 51. Browser
  52. 52. Mobile
  53. 53. Channels
  54. 54. Paid
  55. 55. Social Media
  56. 56. Behaviour
  57. 57. Behaviour  Pageviews  Unique pageviews  Average Time on Page  Entrances  Bounce Rate  Exit Rate
  58. 58. Site Speed
  59. 59. Search Depth
  60. 60. Events Etc
  61. 61. Events Etc  Events  Goals  Custom Segments  Funnels
  62. 62. Thank you  Free online classes on Analytics:  Make sure data is correct  Interpret data correctly  Set up advanced features

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