The document provides a comprehensive overview of Google Analytics, explaining its purpose, installation procedures, and benefits of use. It emphasizes its freemium nature, ease of setup with a Gmail account, and the importance of tracking website visitors. Additionally, it outlines various features such as audience demographics, behavior metrics, and available online resources for learning to use Google Analytics effectively.

1. Google Analytics

What is Google Analytics

Why Use Google Analytics

Signing Up for Google Analytics

Installing Google Analytics for Wordpress

Overview of Google Analytics Dashboard Etc

2. What is Google Analytics?

Records visits to your site using javascript

Records information about those visits and
visitors

Visualizes this information

It's free!

3. Why use Analytics?

It's free (it's freemium – there is a pay version)

It's the most popular site traffic tool out there

You only need a gmail account to set it up

If you don't use a web analytics tool, you have
to look at logs – you don't want to do that

4. Server Log Sample

5. How to Get Google Analytics

Gmail account

Create an account

6. How to Get Google Analytics

7. How to Get Google Analytics

8. How to Get Google Analytics

9. How to Get Google Analytics

10. How to Get Google Analytics

11. How to Get Google Analytics

12. How to Get Google Analytics

13. How to Get Google Analytics

14. How to Set Up Google Analytics

Account: Your business

Property: Your website

View: The display

15. Installing Google Analytics

16. Already have Analytics?

Pick a page of your website

Hold CTRL and click U – this views the source
code of your page

Hold CTRL and click F – this searches the
source code

Type: “UA-” to see if the script is already
present

17. Already have Analytics?

18. Installing Google Analytics

Tracking Javascript must be present on all
pages you want to track

There's a plugin for that

19. Installing Google Analytics

20. Installing Google Analytics

21. Installing Google Analytics

22. Installing Google Analytics

23. Installing Google Analytics

24. Installing Google Analytics

25. Installing Google Analytics

26. Installing Google Analytics

27. Installing Google Analytics

28. Installing Google Analytics

29. Installing Google Analytics

30. Installing Google Analytics

31. Installing Google Analytics

32. Installing Google Analytics

33. Installing Google Analytics

34. Installing Google Analytics

Filter out your IP address(es) and the IP
addresses of anyone working on the website

35. Using Google Analytics

Pageviews

Sessions

Users

36. Analytics - Overview

37. Audience for a Year

38. Audience All Time

39. Real Time

40. Real Time is Dumb

41. Demographics

42. Location – Country

43. Location - City

44. Browser

45. Operating System

46. Screen Resolution

47. Audience Overview

48. Interests

49. Geography

50. Return Visitors

51. Browser

52. Mobile

53. Channels

54. Paid

55. Social Media

56. Behaviour

57. Behaviour

Pageviews

Unique pageviews

Average Time on Page

Entrances

Bounce Rate

Exit Rate

58. Site Speed

59. Search Depth

60. Events Etc

61. Events Etc

Events

Goals

Custom Segments

Funnels

62. Thank you

Free online classes on Analytics:

Make sure data is correct

Interpret data correctly

Set up advanced features