personal branding assignment for project and portfolio 1

1. Personal Brand Exploration
Camille L. Reed
Project & Portfolio
August 24, 2019

2. Camille L. Reed
The second oldest of five siblings, Camille Reed
grew up in Detroit, MI, which played a huge part in
shaping her entrepreneurial ethics and principles.
She has always been a lover of music and
intrigued by the media and entertainment industry,
which is why it comes as no surprise that she has
goals of marketing events and talent for Live
Nation. After 11 years of soul searching and self
discovery, Camille enrolled in the Digital Marketing
program at Full Sail University where she’s
focused on enhancing her branding and
optimization skills.

3. Profession
Digital Marketing for Live Nation
Potential Job Titles
• Market Research
• PR and Fundraising Manager
• Marketing Manager
Explorer Archetype - producing brand stories that ignite
excitement using the introduction of new experiences.
Pioneering new industry trends to amaze audiences and
inspire them to attend LiveNation events.

4. Target Audience
Demographics: 75% Female, 25-35 y/o, Predominately
White, Single, College-Educated, located in North
America.
Psychographics: Enjoy various genres of music, spends
free time attending events with live entertainment, stays
upto date with current events and active in their
community.
Ideal Audience: Nadia Rawlinson (LiveNation) Chief
Human Resource Officer, Carrie Davis (LiveNation)
Chief Communications Officer, Natali Kruska
(LiveNatiion)

5. Short Term: (Immediately After Graduation, 2021).
Secure and entry level marketing position at Live Nation.
Connect with and send follow up promotional email to 15
LiveNation team members by January 2020.
Mid Term: (2026).
Acting Marketing and Public Relations Manager to lead a
successful digital marketing campaign aimed at
expanding LiveNation Concert attendance by 50%
nationwide by December 2026.
Long Term: (2041).
Acting Chief Marketing Officer to increase brand visibility
by 55% nationwide and increased annual revenue by
$1,000,000.00

6. Notable Skills &
Current Proficiencies
Notable Skills (REQUIRED FOR TRADE) &
Current Proficiencies
Hard Skills
Social Media Marketing
Word Press CMS
Soft Skills
Leadership Skills
Networking Skills
Hard Skills
MS Access
Adobe Flash Player
Soft Skills
Critical Thinking
Active Listening

7. Promise
Camille L. Reed
With the explosion of social media,
consumers’ accessibility to their favorite
music, song artists, and streamed live
performances, it can easily be included that
concert and live performance event
attendance has decreased over time. I’ve
made it my mission to share personal
brand stories that amaze, evoke
excitement, and inspire music lovers all
across the world to celebrate talent and
unity. Nothing bring the community
together like a great story and a catchy
song.

9. Credentials
Work Experience
• 5 Years Retail Sales Exp.
• 2 Years Retail Management Exp.
Awards
• National Society of Collegiate Scholars
Education
• Learning Personal Branding, Lynda Certification
• Digital Marketing, B.S., Full Sail University

10. Competition
Camille Reed
Industry Experience: None
Education: Digital Marketing, B.S.
(exp. 2021)
Leadership Experience: None Listed
Skills & Proficiencies:
• Social Media
• Marketing Strategy
• Project Management
Overall Online Presence: Less than
200 connections, Amateur Headshot,
Banner not yet customized, lack of
details, URL not yet customized.
Grade: Very Poor 10/100
Greg Wendt
Industry Experience: 9 years
Marketing exp.
Education: Automotive Technology,
A.S., Internet Marketing B.S
Leadership Experience: US Marine
Corp, various leadership roles
Skills & Proficiencies:
• Marketing - 45 endorsements
• Leadership - 11 endorsements
• Marketing Strategy - 38
endorsements
Overall Online Presence: 500+
connections, Polished headshot,
Banner image customized, Detailed
profile summary, URL not yet
customized.
Grade: Good 60/100

11. Competition
Camille Reed
Industry Experience: None
Education: Digital Marketing, B.S.
(exp. 2021)
Leadership Experience: None Listed
Skills & Proficiencies:
• Social Media
• Marketing Strategy
• Project Management
Overall Online Presence: Less than
200 connections, Amateur Headshot,
Banner not yet customized, lack of
details, URL not yet customized.
Grade: Very Poor 10/100
Denise Furia
Industry Experience: VP Sales &
Marketing at Xceleration
Education: Digital Marketing, B.S.
(exp. 2020)
Leadership Experience: None Listed
Skills & Proficiencies:
• Digital Marketing
• Social Media
• Marketing
Overall Online Presence: Less than
200 connections, Polished headshot,
Banner image customized, Detailed
profile summary, URL not yet
customized.
Grade: Average 45/100

12. Brand Position
Camille “The Mogul” Reed
I am a multi passionate self motivator with an
entrepreneurial work ethic that equips me with a
plethora of transferable skills. My varied abilities are
often used in conjunction with each other to create an
entirely efficient and satisfying experience.

13. Networking & Marketing
Industry Events & Organizations
• 2019 Digital Summit | September 25-26 I Detroit, MI
• National Society of Collegiate Scholars | Collegiate Membership
• American Marketing Association I Collegiate Membersip I Detroit
Chapter
Digital Marketing
• Primary Content: Social Media Content Creation
• Primary Tools: Instagram- promote content creation , LinkedIn- Network
with Industry Professionals
• Website: Full Sail digital portfolio site to showcase school work and
achievements

14. Professional Development
Formal Education
• CompleteDigital Marketing, B.S. by expected graduation date in 2021.
Technical Skills
• Word Press 5 Essential Training - lynda.com, August 2019
• Mood Boards for Web Designers - lynda.com August 2019
• Become a Digital Marketer - lynda.com, December 2019
Soft Skills
• Writing Formal Business Letters and Emails - lynda.com, October 2019
• Business Writing Principles - lynda.com, October 2019
Mentor
• Seeking Senior - Level marketing professional with at least 10 years in the music and entertainment
industries combined. .

15. References
Furia, D. (2019). Denise Furia LinkedIn Profile. Retrieved August 24, 2019 from:
Digital Summit Detroit (2019). Digital Marketing Summit Conference. Retrieved August 24, 2019 from: digital
marketing events 2019 michigan
LiveNation. (2019). Live Nation Entertaimment Company Page on Glassdoor. Retrieved August 24, 2019 from:
https://www.glassdoor.com/Overview/Working-at-Live-Nation-Entertainment-EI_IE7601.11,36.htm
Live Nation Entertainment. (2019). Live Nation Entertainment Company Page on LinkedIn. Retrieved August 24,
2019 from: https://www.linkedin.com/company/live-nation?trk=jserp_directory
Live Nation Career Site. (2019). LiveNation Marketing Manager Job description. Retrieved August 24, 2019 from:
https://livenation.wd1.myworkdayjobs.com/en-US/LNExternalSite/job/Miami-FL-USA/Marketing-Manager_JR-24125
Live Nation Career Site. (2019). LiveNation Social Media Director Jib description. Retrieved August 24, 2019 from:
https://livenation.wd1.myworkdayjobs.com/en-US/LNExternalSite/job/Hollywood-CA-USA/Director--Paid-Social_JR-
24794
ONETOnline.org. (2019). Summary Report for 13-1161.00- Market Research Analysts and Marketing Strategists.
Retrieved August 24, 2019 from: https://www.onetonline.org/link/summary/13-1161.00
Wendt, G. (2019). Greg Wendt LinkedIn Profile. Retrieved August 24, 2019 from: