1. Richard L. Milliron
P. O. Box 3125 805-705-8493
Grand Canyon, AZ 86023 hotelmgt1@yahoo.com
OBJECTIVE: GENERAL MANAGER
PROFILE:
• A personable, creative, results-driven Certified Hospitality Industry Executive offering 25 years of highly successful
experience in management, sales, marketing, startup and operational administration of hotel, resort and tour
operations.
• A gifted sales strategist with a demonstrated track record in maximizing revenue.
• Proven leadership, hiring, training, team support, customer service, account relations, vendor relations, public
relations, new business development, organization, analytical, trouble-shooting and problem-solving skills.
• Able to read, analyze and use operational, financial and marketing data and reports to improve operation effectiveness
and maximize market share, revenue and occupancy growth.
• Strong track record in yield and revenue management.
• Works closely with ownership and department heads to implement the property’s mission statement.
• Strong successful background in Food and Beverage, front office, revenue management and all back of the house
operating departments; keeping labor and product costs at or below industry standards.
• Creative in menu planning and service motivation.
• Work effectively with Housekeeping and Maintenance staff to keep property at highest level regarding cleanliness,
maintenance of equipment, and protecting ownership investment.
• Extensive experience in providing ownership with annual marketing plan and budget, along with capital expenditure
plans; closely watch accounts receivable and accounts payable; keep labor costs, including overtime, to a minimum
within the scope of providing consistent excellence in quality standards of product and service.
• Proficient knowledge of Internet technology, interactive commerce, major booking channels, website management,
and social media.
• Computer literate Windows, Microsoft Word, Excel, PowerPoint, computerized hotel systems.
• Excellent listening, communication and negotiation skills; able to readily establish a strong sense of trust and
professionalism with individuals at all levels of responsibility.
• Professional in appearance, actions and words.
EXPERIENCE:
CANYON PLAZA RESORT, Grand Canyon, AZ 2008 – Present
Director of Sales & Marketing
• Provide leadership to the day-to-day operations of the sales and marketing department, while maintaining focus on the
company’s strategic goals.
• Prepare daily, weekly and monthly reports for the purpose of driving sales and marketing strategy, develop best
practice standards to include competitor analysis, environmental scanning, market modeling, distribution yield
management, business mix yield management, length of stay yield management, inventory availability, pricing
control and new pricing concepts.
• Recognized for continued growth in revenue of 10% yearly and outpacing local competition.
• Develop and administer short and long-range revenue strategies.
• Handle website, social media and yield management from Ecommerce; deal with Expedia, Orbitz, Booking.com,
Alliance and other booking channels, and pay-per-click (PPC) advertising.

2. Richard L. Milliron Page 2
EXPERIENCE (continued):
GRAND CANYON TOURS, Grand Canyon, AZ 2005 – Present
Owner/Operator
• Anticipate and identify issues and opportunities by thinking ahead and utilizing industry knowledge.
• Traveled throughout Europe and the United States to meet with tour operators and travel agents.
• Established, set up and manage the annual marketing budget.
• Work closely with the General Manager and maintain a positive relationship with all resort departments.
• Launched a highly successful tour business within the lobby of the Canyon Plaza Resort.
• Specialize in helicopter, Jeep, river rafting, and nature and geology tours from mid-March through the end of October.
• Handle website and Ecommerce.
SANTA BARBARA WINDOW SCREEN SERVICES, Santa Barbara, CA 2002 -2004
Owner and Operator
Established and operated a small screen window business while tending to family and relocation matters.
OUTRIGGER LODGING SERVICES 1994 – 2001
Provided overall leadership and direction for the turnaround, growth, and repositioning of properties, having served within
six properties in seven years, successfully increasing RevPAR and ADR in each property through increased market
penetration and development of strong management teams. In addition to the properties listed below, I was hired as interim
General Manager for three additional properties during 2000 and 2001.
General Manager
Clarion Universal Hotel, Orlando, FL (10/1998-03/2000)
• A 300-room hotel with annual sales of $9 million.
• Spearheaded a $5.6 million renovation and conversion of the property from independent to Clarion Universal Hotel.
• Generated a 22% increase in room sales and a 12%increase in REVPAR within the first year through a refocus on
market segments.
• Increased market share through development of strategic partnerships with Universal Studios and other businesses.
• Negotiated the purchase of 300 like-new air conditioners for a fraction of the cost of new ones through effective
networking with Disney Engineering Dept., with savings used to purchase energy efficient devises for water and
lighting.
• Instituted cross-training programs, which lowered payroll, particularly overtime.
• Planned and coordinated a party for 1,200 guests within four hours (due to a hurricane warning), resulting in tremendous
goodwill of guests, tour operators, and travel agents.
Holiday Inn Plaza Park, Visalia, CA (04/1998-10/1998)
• A 247-room hotel and 35,000 sq. ft. of meeting space with annual sales of $9 million.
• Increased room revenue by $275,000 within a 6-month period through the institution of a yield management plan.
• Enhanced guest service scores through the design and implementation of the Great Service Program targeting customer
service line associates.
• Reduced food costs by 2% points annually; increased bar beverage revenue by over 25% through local promotions.
Hampton Inn Airport/Sea World, San Diego, San Diego, CA (04/1996 – 11/1997)
• A 200-room upscale hotel with annual sales of $7 million.
• Reversed unpredictability and researched the best route for the franchising of this independent property.
• Took the lead for property renovation and conversion to the Hampton Inn Airport/Sea World-San Diego to become one
of the company’s top producers (representing one of the most successful turnaround properties in company’s history).

3. Richard L. Milliron Page 3
EXPERIENCE (continued):
• Forged strategic partnerships and worked in close collaboration with AAA and Sea World to increase market penetration
to approximately 115% of comparative set.
• Saved owners 50% of exterior re-signage costs through investigation and purchase of pre-owned Hampton signage.
• Recipient of the 1998 President’s Award for Outstanding Service.
Holiday Inn Mission Valley Hotel, San Diego, CA (12/1993 – 03/1996)
• A 200-room hotel with annual sales of $7 million.
• Turned around an underperforming independent property.
• Spearheaded the conversion from Best Western to the Holiday Inn flag.
• Raised average rate by 35% and occupancy by more than 15 percentage points.
TRAVEL INDUSTRIES, LTD., San Diego, CA 1989 – 1993
President, Travel Broker
• Served as middleman for international tour operators and suppliers, seeking out potential new markets for existing
products on a global scale.
STEIN ERIKSEN LODGE, Park City, UT 1984 – 1988
Vice President, Managing Director
• A 5-star/5-diamond, 125-key, luxury condominium/hotel with annual sales of $14 million.
• Bridged management of properties with that of Deer Valley Resort, providing economies of scale in the areas of
maintenance and purchasing.
• Improved sales through creative partnerships with Salt Lake merchants and incentive companies.
• Opened 2nd
phase of property, doubling the size and adding meeting space.
• Acted as Food & Beverage Director and improved all areas of food and service.
EDUCATION: American River College - Sacramento, CA
A.A. degree in Liberal Arts
Extensive training and courses in Hotel Management - Hotel Law – F&B Management –
Security/ Safety – Emergency Procedures – Loss Prevention – Team Building – Motivational
Techniques – Employee Development – Strategic Planning – Market Planning, Positioning &
Management – Operational Administration, Cost Controls & Logistics – Tactical Planning &
Direction – Revenue Management – Financial Planning, Analysis, Administration &
Budgeting – Capital Improvement Projects – Yield Management – Guest Services & Public
Relations – Productivity, Efficiency & Quality Improvement – New Business Development –
Market Share Increases – Sales & Profit Growth – Market, Industry & Trend Analysis –
Strategic Alliances & Partnerships – Key Account Successes – Cost Versus Return Per
Market Segment
University of Utah, Salt Lake City, UT
Convention Services
AFFILIATIONS: Grand Canyon Chamber of Commerce (Board of Directors Member)
Travel and Tourism Research Association, Southern California Chapter (Director)
Central Coast Tourism Council (Board Member)
Utah Hotel/Motel Association (Board Member)
San Fernando Valley Convention & Visitors Bureau (Treasurer)
San Diego Hotel Sales Management Association (Board Member)

4. Park City Area Lodging Association (Secretary)
Richard L. Milliron Page 4
CERTIFICATIONS: Cornell University Master Certification in Hotel Administration Program (in process)
Certified Hotel Administrator (1990 – 2005)
Certified Meeting Professional (1996 – 2000)
COMMUNITY Actively involved in community within the hospitality industry and the well-being of the
INVOLVEMENT: community as a whole
FURTHER INFORMATION & REFERENCES AVAILABLE UPON REQUEST