Multi Unit Retail Operations Professional

1. ALAN J. FERRARO
609 Leanora Street, Brick, New Jersey 08723
732.262.0940 732.604.4486 Alan.Ferraro@yahoo.com
OPERATIONS EXECUTIVE
A logical, analytical hands-on business leader with extensive experience in establishing
operational infrastructures, demonstrated success optimizing operations and achieving aggressive
business goals; broad expertise includes turnaround, disciplined expense control, hiring,
development and management of strong teams; skilled in building internal and external
relationships that exceed expectations.
AREAS OF EXPERTISE: General Business Management, Real Estate & Facilities
Management, Team Productivity, Business Turnaround, Crisis Management, Human Resource
Management, Talent Management/Retention, Contract Development & Negotiation, and
Lecturer.
EXPERIENCE
Independent Business Consultant 2008-Present
West Coast Video (Phoenix Restructuring Group LLC), Philadelphia, PA 2001 – 2008
Operations Executive/ Director of Operations
Hands-on management of eight direct DM and 57 Store Management reports, with annual
volume of $30MM. P&L, payroll, personnel, receiving, loss prevention, financial data analysis,
expense, budget and purchasing responsibilities, as well as full facilities (free standing and in-
line) management, to include consistent interaction with landlords and/or property managers.
• Retained all members of management (126 employees) after a bankruptcy by creating
and communicating complex operational plan, secured temporary headquarters and
created incentive programs.
• Inspired employees and ensured outstanding customer service by conducting weekly
store visitations and conference calls with all members of management (store and
district).
• Developed weekly competition evaluations to ensure pricing and posture in marketplace
for each location.
• Saved 60% upfront costs and 40% overall by nurturing relationships with vendors and
distributors.
• Boosted sales 15% by analyzing current and historic sales, profit margins as well as
trends in the market and monitored overall merchandise performance (performance/ key
items) hence reducing unnecessary inventory by 30%.
• Conducted daily/weekly/monthly audits in all locations to maximize revenues by
ensuring inventory integrity.
• Saved $70K annually by managing the re-sizing of a 6,000 square foot facility within
tight time constraints.

2. West Coast Entertainment Corporation dba West Coast Video, Philadelphia, PA
One of the largest owners, operators and franchisers of video retail specialty stores in the United States with 330
stores and 2800 employees.
Regional Manager 2000-2001
Managed day-to-day operations for 90 stores with annual volume of $35MM throughout NY, NJ
and MA. Monitored monthly quotas and communicated expectations for sales goals; interacted
with landlords and property managers to ensure facility performance. Reported to Vice
President-Operations with 10 direct reports and a budget of $6M. management
• Saved 25% in costs by re-aligning talent, resources and operational procedures.
• Analyzed inventory and recommended markdown strategies to increase turn around and
gross margin.
Vice President, Operations/ Risk Management/Construction 1996-2000
Managed new build-outs and remodels, adherence to operational procedures as well as company theft
protection. Reported to Chief Operating Officer with full Operations responsibility for 330 stores with
annual volume of $150MM and 30 direct reports.
• Project managed the logistics for a $770K, 77 retail location remodeling and refacing within
90 days. Coordinated trades, developed partnerships, and built positive rapport with architects,
engineers, local officials, vendors, and clients while maintaining costs.
• Investigated and uncovered an erroneous $80K inventory loss resulting in institution of
operational protocols and procedures and raising the level of accounting integrity.
• Decreased claims 25% and insurance costs 10% by managing human resource
complaints and workmen’s compensation claims, as well as implementing education and
investigation programs.
• Construction/creation of 12 free-standing and in-line retail locations to include
complete interaction with LL’s, trades, architects, and all applicable local officials.
Palmer Video Corporation, Union, NJ
A rental retailer of movies and video games in the United States with a diverse selection of mainstream and eclectic
titles specializing in independent, documentary and classic films.
Senior Vice President 1985-1996
Managed the operations of 47 company owned and 45 franchised retail locations with annual
volume of $25MM; responsibilities included IT, Risk Management, Marketing, Human
Resources, as well as full facilities management and lease/site review; reported to Owners with
96 direct reports and a budget of $6M
EDUCATION
Montclair State University, Montclair, New Jersey
COMMUNITY INVOLVEMENT & PROFESSIONAL AFFILIATIONS
Make-A-Wish Foundation/Special Events Volunteer
U.S. Army/Fort Monmouth, NJ – Career Transition Seminar Program Director/Lecturer
Mayor’s Small Business Advisory Committee – Brick Twp, New Jersey