Resume as of 1-3-12

1. JOHN HAGGERTY
1817 Cayman Way • Vista, CA 92081
(760) 612-2811 • jhaggerty@pga.com e-mail
SUMMARY
An energetic, results-driven sales executive with 20 years business experience specializing in instructional sales,
technology, customer satisfaction, and increasing market share. Principal strengths include the ability to execute business
strategies that increase revenue and gain market share. Exceptional interpersonal, communication, strong organizational
and problem solving skills with expertise in:
• Consultative selling • New business development
• Team work • Communication & strategy building
• Competitive analysis • Building strong relationships
• Negotiation • Achieving goals and objectives
RELATED TECHNOLOGY AND EDUCATION SALES EXPERIENCE:
i-SAFE INCORPORATED January 2010- Present
Sales Program Manager, Education
Sell internet safety education curriculum lesson assets to district personnel in internet safety. Internet safety topics include cyber
bullying, social networking, online predation and intellectual property. Accounts are K-12 School Districts, parents, students, and
government agencies.
• Develop meaningful business relationships district Superintendents, Curriculum and Instruction professionals,
Director of Technology and other stakeholders to provide curricular resources in internet safety education.
• Call into K-12 school districts throughout the United States.
• Provide assistance in mandated compliance on federal and state legal matters.
• Conduct internet safety education sales presentations, both online and in-person.
CRM LEARNING, Carlsbad, California February 2007-December, 2009
Sales Account Executive, Education
Sold video-based educational solutions for curriculum development to Universities, Colleges, Community College School Districts,
and (K-12) School Districts in the United States. Accounts include Florida State, MIT, University of North Carolina, Stanford,
numerous Community College Districts and K-12 School Districts
• Managed educational revenue budget that exceeds $750,000 dollars with an average selling price of
approximately $650 per program.
• Generated business through outbound calls to follow up on prospective leads. Proactively and effectively moves
prospects through the sales pipeline. Consistently exceeds revenue quota and market share goals for the company.
• Assisted Vice Presidents, Deans, Department heads, Superintendents, educators, and instructors on integrating
CRM Learning Propriety On-line systems to established on-line education applications such as Blackboard,
Campus CT, and others.
• Managed new product introductions to the educational market in a prompt and timely manner.
• Collaborated with cross-functional teams comprising of IT specialist, curriculum development specialist, trainers,
and instructors in delivering rich and robust video-based educational content in the academic environment.
HOUGHTON-MIFFLIN, Carlsbad, California January, 2005-December, 2006
Education Consultant
Collaborated with Superintendents, principals, teachers and administrators in adopting textbook curriculum programs in Southern
California. Sold textbook curriculum in over 80 K-12 school districts in San Diego and Riverside counties.
• Attend in-district reading textbook adoptions resulting in 75% market share within the region
• Assisted K-6 school district personnel, principals, and educators to introduce educational products and services.
• Assisted in professional development, in-service meetings trade shows, conferences, and seminars.
• Supported sales and marketing team in sales presentations. Demonstrated company products to prospective
clients.

2. ALTERNATIVE TECHNOLOGY, Carlsbad, California March, 2004-November, 2004
National Account Manager
Sold technology software and hardware to California Value Added Resellers who generate revenue over $200 million
annually. Sell authentication solutions, security compliance services, and networking products to top revenue accounts.
• Develop and implement a consultative sales strategy resulting in a 49% increase in sales. Initiated sales pipeline
in compliancy services of over $1 million.
• Excellent execution of sales strategies focused on selling solutions to C-level executives.
• Trained Value Added Resellers on new products and services to customers.
• Manage sales pipeline and forecasts with a high degree of accuracy.
• Trained technical and sales professional about security compliance requirements. Drive prospecting and sales
activities in assigned territory.
• Manage channel relationships between vendor, value added reseller, and end customer.
ROSENBLUTH INTERNATIONAL, Philadelphia, PA January 2001-May 2002
Manager, Business Development - Southwest
Sold travel technology and corporate managed travel services to domestic and international account base located in the Southwestern
United States. Managed corporate accounts with travel spend from $2 million to $20 million dollars. Accounts included Cingular
Wireless, Western Digital, Jack-In-Box, Petco, Gateway, Accelrys, and Tokyo Electron
• Built sales pipeline of over $250 million in air spend.
• $20 million dollars in sold accounts and #1 Sales producer in travel booking and expense management solutions.
• #1 Sales Manager in the Western United States division.
• #1 Sales Manager in written benchmarking studies.
• Leveraged existing business relationships and presented to senior HR and C-level executives
• Accomplished sales executive selling complex corporate travel management solutions to senior level executives.
WESTERN DIGITAL CORPORATION, Irvine, CA August 1996-December 2000
Sold enterprise hard drives to industrial, retail, educational and value-added resellers throughout the southern United States.
Accounts include companies such as Motorola, Packard-Bell, Insight, PC Mall, Comp USA, and Technology Integration Group.
Sales Manager – Southwest Territory, United States
• Produced revenue of $18 million dollars annually in the first three years of operation.
• Developed sales programs to entice further sales penetration that resulted in a 90% sales increase.
• Interfaced with multi-diversified disciplines to target present and future product opportunities.
• Trained and supervised distribution sales professionals, governmental work teams, retail, value added resellers,
and OEM’s to increase market share.
• Collaborated with engineers, technical support, and other professionals involved in sales transactions.
• Prepared quotes and sales license agreements to distributors and manufacturing clients.
Corporate Sales Operations Manager, SageTree
• Operated day-to-day subsidiary operations for a Fortune 500 Company reporting to the CEO. Managed 40
employees, established managerial systems and procedures for subsidiary, and oversaw corporate operations.
• Developed meaningful marketing, sales, and managerial programs that increased sales.
• Developed programs and procedures in accounting, human resources, purchasing, and operations.
• Managed vendor and supplier contracts.
• Collaborated with marketing professionals to design programs specifically targeted to governmental procurement.
• Conducted research & analysis necessary to train personnel on contemporary computer applications.
• Compiled and produced standardized reports reflecting progress on goals and objectives.
• Facilitated developmental plans to improve efficiency and maximize profitability.
EDUCATION
Masters of Education – Education – National University – La Jolla, CA
California Clear Teaching Credential – Multiple Studies
Bachelors of Arts - Public Administration - San Diego State University – San Diego, CA