second

2. • Really well edited
• Contrast between modern day & gothic elements
• Sound & Music (good effects, music fits story, atmospheric)
• Plenty of suspense
• Effective typography
• Good use of camera angles
• Suitable location
• Engaging & keeps audience hooked
• Good pace
What did you enjoy about the trailer?
From this question we saw that our audience enjoyed the trailer overall, but saw particular praise for our self-
produced soundtrack and the high quality of the editing. The location, mostly Brownsover Hall Hotel in Rugby, was
well received as the contrast between its gothic interior and the modern household interior from the opening of the
trailer was highlighted by the audience. They also felt that we had a good mix of camera angles which produced
high quality shots, such as our framed shot of the characters walking up the hotel stairs, this all combined to keep
the audience engaged in the trailer and hooked until the final jump scare.

3. Tally
• Girl standing behind door
• Editing
• Ending & jump scare
• Suspense of looking around
• Ringing phone
• Music II
• Rose II
• Opening door
• Roses movement down the corridor
Which parts of the trailer, if any, scared you?
From question two we had to tally some of the answers which resulted in a tie for the scariest moment in the trailer
between the soundtrack of the trailer and Rose herself. This is a good thing as it means that there is no singular
aspect which stands out above all others, and that everything in our trailer serves a purpose as opposed to just one.
A particular scene that was picked out for its horror is the scene where Michael enters a room with Rose stood
behind the door, which was edited with quick jump cuts (also something that was noticed) to build up to the final
jump scare of Michael being dragged of-screen.

4. Tally
• Ending III
• Music & GFX
• House entrance
• Fast paced shots
• Build up III
• Cuts between Rose and the house
• Finding the newspaper & photo
• When boy walks through door with Rose behind
Explain your favourite part of the trailer.
Similarly to question two, the highlight of the entire trailer was a tie in votes between the ending of the trailer and
the edited build-up to the final jump scare, both of these link together to show that the end of our trailer is very
well edited. Again there was praise for the soundtrack throughout the trailer as well as the second mention of the
scene where Michael walks into the room with Rose, the repeated appearance of these answers highlights the fact
that they are two very strong aspects of our trailer.

5. Tally
• Boys caught up in murders
• Murdered girl who kills
• History of the house
• Outcome of the characters III
• Story of the ghost girl III
• Someone in the trailer involved in death
• Boys attacked by mystery assailant
• Killing & torture
• Dead family
What do you think the story of the film will be?
The general opinion of the audience from this question was that ‘Rose’ will be about either the outcome of Greg
and Michael or the story of Rose and what happened to her. There was also a suggestion that the film could go into
slasher territory and be about torture while some believed that it would be about the history of the house itself
rather than any of the characters.

6. 1 Star (Bad) 2 Star 3 Star
(Decent)
4 Star 5 Star (Good)
Sound 1 7 7
Camera Shots 4 6 5
Location 5 4 6
Characters 4 9 2
Please rate the following out of 5 stars.
As shown in the table above the worst performing part of our trailer was thought to be the location, however it
received six five-star reviews which was the second highest of any aspect of the trailer. The highest scored aspect of
the trailer was the sound which received seven five-star ratings and seven four-stars, this is jointly followed by the
camera shots and the character aspects which both had eleven ratings in the 4-5 star categories.

7. Do you notice any similarities to professional horror
trailers? Tally
• Portrayal of girl II
• Location II
• Shots III
• Jump scare
• Narrative structure
• Lighting
• Pace
• Suspense
• Logo
• Hint of story
• Sound IX
• Scary text III
Again with this question there was reference to the music soundtrack of our trailer, with nine people thinking it
sounded professional enough to be in a real movie trailer, there was also praise for the font and shot choice which
both received three mentions for their professionalism.

8. Which conventions of the horror genre can you identify
and how effective do you think they are?
Tally
• Suspense II
• Props
• Isolation
• Haunted house VII
• Ghost IV
• Lighting III
• Font IV
• Music IV
• Characters III
• Wood like area
The conventions of a paranormal antagonist, creepy font and music were all picked up a large amount of times by
the audience who felt that they were effectively utilised in the trailer. They also felt that the use of Brownsover
Hall Hotel was a very effective location for the trailer, while the creation of suspense was picked up by some as also
being effectively utilised in ‘Rose’.

9. Which conventions of trailers can you identify and how
effective do you think they are?
Tally
• Logo II
• Title/Credits
• Lighting
• Jump scare
• Not too much/enough III
• Clips from film II
• Music III
• Key stars
• Suspense
• Reference to other films
Aside from another highlight of the soundtrack, the general trailer convention of not giving too much information
away was picked up a few times by members of the audience. However there was some dispute that maybe too
much is given away early on in regards to the murder that the male characters research into.

10. How effective is our characterisation? What can you
infer about our characters from what you have seen in
the trailer?
Tally
• Greg = Outgoing - Michael = Quiet
• Very good characters
• Brave male characters
• Scary female character II
• Boys are foolish
• They [boys] get mixed in with a murder
• Normal teenagers III
• Young characters, naive, curious
From our characterisation of the two teenage boys people believed that they were just normal teens, as suggested
by the scene of them playing Fifa together. Our stereotypical portrayal of Rose as a girl in white with black hair was
also seen by member of the audience as being scary.

11. 1 Star 2 Star 3 Star 4 Star 5 Star
Overall 8 7
Can you give the trailer an overall star rating out of 1-5?
Overall the trailer for ‘Rose’ was very well received as it narrowly missed out on getting mostly 5 star ratings, but
with over 50% of people saying it’s a four-star trailer we know that we could still improve. Some critique we
received including the possibility that the trailer revealed too much while there was also the point of no character
development of any of the characters being shown throughout the trailer.

13. What do you like about the magazine?
Tally
• Graphics of ‘Rose’ IX
• Professional look III
• Font V
• Image V
• Clear
• Informative
The vast majority of the audience had praise for the font used on “ROSE” which
matches the font used on the poster and the trailer. There was also mention
towards the professional look of the cover, which we had heavily researched and
planned with sketches, as well as the image of Rose herself which was taken on-
scene during the Brownsover Hall shoot.

14. What would you improve about the magazine?
• Closer to girls face
• Not use the character
• Enlarge the smaller text
• Make ‘Rose’ text bigger
• Twitter links
• Move location of ‘Horror’ in the title
• Change the font
• Change the main character
• Darken the background
For this there were quite a few suggestions with the biggest one being the idea of
removing Rose from the cover and featuring another character in her place,
maybe Greg or Michael. Other suggestions included darkening the background,
repositioning the word “Horror” on the “L” and zooming closer the Roses face so
that her blank expression can be emphasised.

15. What similarities can you notice about the magazine
compared to professional movie magazines?
Tally
• Usual layout II
• Titles III
• Side contents
• Magazine names
• Picture V
• Barcode II
• Buzz words III
• Professional III
• Font VI
• Behind the scenes
• Little explanation
• Language use
Our choice to have the image of Rose centralised and overlapping the masthead
while there was another mention for the font of “ROSE”. The audience also picked
up on our inclusion of buzz words such as “BONUS!” and the barcode in the bottom
right corner for professional reasons.

16. How effective do you feel the combination is of
the main image and text?
Tally
• Don’t look out of place
• Gives too much away
• Very effective VIII
• Attention drawn to main image V
• Font V
Overall our audience thought that the combination of the main image and text
was very effective as they saw their attention get drawn to the main image of
Rose due to its size and placement, while the font stands out due to its size and
colour.

17. What is your opinion of the layout of the cover?
Tally
• Nice layout V
• Credits close to the edge
• Professional III
• Overlap over the masthead
• Appropriate II
• Well balanced II
• Clear II
• Image is very good
The layout of the cover was seen to be “Nice” by five members of the audience
due to its professional appearance and the fact that it is very clear and
structured. However there was a critique of the text on the right being too close
to the edge of the cover.

18. What do you learn if anything, about the
narrative and the themes of the ‘Rose’ movie?
Tally
• Paranormal Activity II
• Horror and film V
• Mysterious character II
• Revenge II
• Haunted
From looking at the cover the majority of the audience were able to deduce that
it is for a horror film, while others picked up on the presence of a mysterious
character who might be after revenge. It reportedly gave some the connection to
Paranormal Activity due to its styling.

19. What similarities can you draw with the magazine,
poster and trailer?
Tally
• Throne
• Colours
• Rose
• Horror story
• Font V
• Doesn’t show
• Contrast
• Ghost II
• Atmosphere
From this question the audience made the connection between our three products
that they use the same font for the “ROSE” title and that there is the presence of
the character linked through the magazine and the trailer, while the symbolism of
her is present in the poster.

21. What did you like about the poster?
• Dark background (contrast with text)
• Simple but effective
• Dead rose to represent Rose
• Font and title
• Tagline – ‘Every rose has it’s thorn’
• Interesting and engaging
• Originality
From observing the poster, the audience highlighted a liking for the contrast
between the red and the dark background, they also felt that the design was
simple but effective enough to suit its purpose. Equally the tagline was highlighted
as being intriguing due to its vagueness.

22. What would you improve about the poster?
• Enlarge credits
• More pictures
• More colours
• Lost title (lighten background)
• Improve font
• Could include the shadow of Rose, the
character
• Lower tagline/higher title
• Aspect of story included
• Thornes rather than thorn
From this critique/improvement question we were given suggestions such as
replacing the shadow of the rose with a shadow of Rose in order to link her across
all products. We were also advised by some members to lighten the background to
make the title more readable.

23. What similarities can you notice about the poster
compared to professional movie poster?
• Teaser poster
• Clear genre
• Different colour
• Scary font
• Similar in style
• Professional presentation
• Prominent title
• Distribution of information
• Social Media
• From the producers of
• Actors
It was thought that this product was merely a teaser trailer as very little was
revealed, although the genre was believed to be clearly given away as a horror
despite this. The social media links and language use were all seen to add to its
professional presentation.

24. What can you read into the movie from the poster?
• Fits to the genre
• Pain and suffering
• Dark horror story
• Horror or mystery
• Atmospheric
• Love and murder
• Chilling
As the poster gives little away, this question garnered several different answers.
Some people thought that ‘Rose’ might be about love, while some people saw it as
a poster for a mystery film. However the overall genre of horror was seen in many
answers.

25. What is your response to the chosen font?
• Goes well with Rose
• Horror or mystery
• Red is hard to see on black
• Typical font
• Blood and danger
• Effective
• Engaging and appropriate
The jaggedness of the title font was thought to go well with the title ‘ROSE’ and
was thought to have been effectively used to reflect the horror genre and,
according to some, suggest that the film is a mystery film.

26. What do you learn, if anything, about the narrative of
‘Rose’ movie?
• One character called Rose
• Horror is conveyed
• Genre
• Pretty but painful
• Suspense
The title ‘ROSE’ suggested, correctly, to some members of the audience that one
of the characters is called Rose, while some felt that the plain layout of the poster
conveyed suspense. This is good as it is two of the main things we wanted the
audience to pick up on.

27. How effective do you feel the combination is of the
main image and text?
• Mystery of tagline
• Good balance with text and main image
• Effective/too dark
• Difficult to see
• Dark scary movie
• Not clear/image
• Horror genre
• Image could be clearer
This question gave mostly negative responses from our audience as they thought
that the background of the poster was too dark, thus making the text and title
difficult to read. Some also felt that the image of the rose wasn’t clear enough
and that the poster itself was difficult to see. However this could be a result of
the board that it was projected onto.