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Predicate | Publishers + Content Strategy

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Predicate | Publishers + Content Strategy
Publishers +
Content Strategy

Jeffrey MacIntyre   19 March 2009
                   IA Summit
                   Memphis, TN
Preamble

Who has worked as an
interactive content specialist
with a publishing
organization? *
Preamble

* A native, pre-interactive
publisher!

(We’re all publishers now.)
Proposed:

Publishing is our home and
native land. Our work reflects
and mimics editorial thinking.
CS as Editorial Process

Content strategy is “a
repeatable system that defines
the entire editorial content
development process for a
website development project.”
              Richard Sheffield

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