1. Poster separated into
three parts, makes
viewing the poster
easier due to simple
layout.
Contrast between
red and white
represents the
contrast between
stereotypical
conventions such as
Good v Bad, Life v
Death.
Website information for people who
want to know more
Movie tagline makes audience feel
helpless, suggests horror to
unfamiliar viewer. “You cant” and
“You can” are examples of direct
address that target the audience.
Main image intrigues
audience as it gives very
little (if no) detail about the
film other than a part of it
takes place in a house. This
targets the audience as a
home is meant to be safe,
but this camera filter
suggests danger.
2. Image suggests movies main
protagonist or antagonist.
More suggestions towards
antagonist due to use of blood
however the pure connotations
of the white dress suggests a
protagonist.
Blood face suggests a demon or
supernatural entity within the
movie, maybe a hint to another
antagonist.
Title towards the centre of the
poster in large font allows for it
to be easily read, the font also
matches the blood face on the
image beneath.
Small print titles and date
to provide some more
information for the
audience.
Reference to other renown
horror films builds expectations
and anticipation for this film.
3. Scaffolding and statue suggest
a big even occurring, linking to
the tagline “The Final Chapter”.
“Final” pays homage to
previous Saw titles and
suggests that it has built up to
this film.
Low placement of title draws
attention to release date and
director information which
provides more details about
the film.
Use of metal and machinery
hints at ‘game traps’ from
previous films while also using
the metal to connote a cold
and painful experience for the
characters, as metal is often
seen as being a cold material.
