This document analyzes 6 images from photographer Jonathan Knowles that are advertisements. The images all feature the product prominently in the center to draw the viewer's eye. Techniques like rule of thirds and Photoshop editing were used. The images effectively communicate the product and brand through color selection and slogans. However, images 1 and 2 may be weak because someone unfamiliar with the brand may not know what is being advertised.

1. Unit 57: Photography and
Photographic Practice
Research of other photographers
work (P1, M1, D1)
Photographer: Jonathan Knowles
Image 1

2. Image 2
Image 3

4. Image 4

5. Image 5

6. Image 6

8. Theme or focus of images
The main focus of these images is the product being advertised, As you can see in
image one there is an explosion of colour and herbs. In big white letters that are in the
front right at the middle it says the sound of taste. The fact that the text is right in the
middle shows that it is the main focus of image 1.
Image 2 is an album cover for black Sabbath or a poster, black Sabbath is a heavy
metal rock band so all the colours in the shot are dark and washed out, and right in
the middle is a big and bold 13 which is on fire. Everything in the image represents the
band in a way, which you could say that the image is symbolic.
Image 3 is an advertisement poster for carling cider. Right in the middle of the image
is the product with water all around it, the effect is to make you thirsty and the bottle
look refreshing. Right at the top in all capital letters is the product slogan, its all in
capitals so it stands out and makes you want to read it.
Image 4 is a clever advert from Coke cola, The image consists of half a 6pack of
cokes and half a 6pack of a man, this is a way of trying to make the viewer of the
image wonder whether the slogan, “there’s nothing like a six pack to put a smile on
your face.”, is talking about the man or the coke.
Image 5 is an advert for Evian water, the picture is mostly blue and only has a few
words which to me suggest that they were trying to make the advertisement simple
but effective.
Image 6 is a poster for Weetabix, the product is placed right in the middle of the
image which suggest to me that it is the main focusing point.
Composition
All the images were taken with a close up shot of the product, this is so that the
viewer of the photo will clearly be able to see what is being advertised, and also most
of them were placed in the middle of the image to show that they are the most
important thing in the image.
Generally for most adverts a long shot of a product would be pointless because you
want people to see the product with ease and be able to guess what it is straight
away.
Techniques used
The photographer has defiantly y used rule of thirds in my opinion. Also the photos
would have been edited on Photoshop to add in certain objects that were not in the
original shot and to place the text in the right places.
Strengths & Weaknesses
The images are very good at getting the main focus of the product across quickly for
example the carling being refreshing. Also the colours used are specifically picked to
match the products identity, like the black Sabbath has dark colours and the Evian
image has blue colours.
I think one of the weaknesses of image one and two is that there isn’t a lot in the
photo which shows what it is advertising, for example image one if you didn’t know
the names or brand you wouldn’t know what it was advertising and is you didn’t
know who black Sabbath were you might not know it was a band.