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1. Production Facilities
In order to make a radio station you need to have certain facilities, you can have these at
home, collage or in an office. Most production companies will have a studio but there are
independent stations that can be run from home. To have a working radio s tation you need
specific software and kit.
For example you will need a standard pc for editing, the editing will be done on software
such as audacity, which is single track, reaper which is double track and adobe audition
which has more function than the other two but is expensive.
A professional production company would probably use Myriad, were as someone who has
a smaller budget will use reaper as it is free. In collage we use reaper when editing our voice
in sound recordings and radio jingles.

3. Another major piece of equipment that would be needed is a sound board to mix and blend
music. Then there are the other features that would make a professional studio, for
example a sound proof booth, a good quality microphone and storage of production music,
royalty free. Also there would be a library of sound effects.
Here Eccles collage we have our own library of production music and sound effects as well
as our own radio studio.

4. Production Roles
Creative producer – A creative producer is someone who has long term experience in the
media industry, specifically in the radio industry there job role would consist of
communication with clients and relays what there specifications are to their production
team, they also oversee the editing and the recruitment of a voice actor or singer. They are
generally heavily involved in every aspect of production and pre-production and financial
aspects of the radio company.
Recording engineer – The job role of this person would be to record the sound, whether it’s
a voice actor or an actual live broadcast they must record it and edit it to make it sound the
best it can. While there is a live broadcast in progress they have to monitor equipment and
sound and see if there are any changes to be made to it to increas e the quality. They must
also ensure that all the recording equipment works and is fully functional before recordings.
Voice over Artist – A voice over artist can be free-lance or work for a company, for example
there is a company based in Cholten called the voice over gallery, which employs voice over
artist and companies will contact the gallery and request a specific type of voice that they
need. The voice over artist will be given a script in which they will read.
Copy Writer – Is someone who writes the script for adverts or for a broadcast with a radio
station. This job role is highly specialised and enquires a background in the radio and
advertisement industry.
Financial Consideration
When making an advert there are certain financial issues which must be addressed. These
are the cost into going to make the advert and he cost into putting the advert onto a radio
station. The client and creative producer will negotiate a budget for the advert. The amount
an advert costs to be played depends on the radio company, the more popular radio
stations can charge more for advert time.
Rate Card – The cost for an advert can vary, as there is no set price. It’s worked of
how many people will listen to your advert, so the larger the audience the larger the
price, the smaller he audience the lower the price. Also the amount of times its
played and what time of day will affect the price as well.