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1. PR6
Disney’sremake of the filmCinderellaisthe non-animatedversionof the fairytale,the storyis
abouta ladywhois mistreatedbyhermotherandsisters,beingforcedtocleanalmosttopointof
beingconsideredaslave.Duringthe nightof a dance (Ball),she brakesandattendsagainstthe
ordersof herfamily.
While atthe dance she meetsa youngprince which
fallsforher,althoughshe leavestooearlyforhimto
findouther name as the time she had to attendwas
usedup.Aftera slipperfell of herfootthe prince
decidestofindismatch.
The target audience forCinderellaisforchildrenof
all ages,the certificate forthe filmisPG.The genre is
Adventure,dramaandfamily,itsyearof production
is2015 and the directoris KennethBranagh.The film
isproducedby Genre FilmsandWaltDisneyPictures
but ismainlydistributedbyWaltDisney.
As Cinderellaissoontobe inthe cinemathere isa lotof advertisementcurrentlybeingemittedby
Disneytohelpgathermore interestinfilm.There are manywaysinwhichfilmscanbe advertised,as
well aspromotedtothe public. Althoughadvertisementcanbe veryexpensive the resultinthe long
run will be more beneficialtoDisney,andincrease the amountof peoplewhowill actuallysee the
film.
Althoughthere are some methodsthatare
free,forexample,socialmedia.There isan
official Facebookpage andtwitteraccount
for the movie Cinderella.Thisisaneffective
wayof advertisementaspeople constantly
go on social mediaontheirphonesand
computerssoit will be viewedbyalot of
people,itwill also helpbringabout
advertisementforthe filmthrough
conversationsandtrends.
Thiswas probablyone of the firstmethodsof
advertisementDisneyimplementedasitwould
have got people lookingfortrailersandexcited
for the newfilmandwantsto findoutmore.
Consideringthatitdoesn’tcostthemanythingto
do thisit’san effectivemeansof spreading
awarenessaboutthe filmandcreatinginterest
amongfans of Disneyandthe target audience.

2. Anothermethodof advertisementisbill-
boards,havinggiantpostersof the film
scatteredaroundthe busiestareasof the roads
isanothereffective wayof gettingpeopleto
wantto see the film.Aspeople willdrive pastit
and notice itthentheymightgo to the website
to findoutmore,some people mightevensee
it everydayontheirway to workor if there
drivingtheirkidstoschool thentheywill ask
theirparentsto take themto see it.
Thismethodisverypopularbecause of thisreasonandis probablythe easiestwaytoensure people
knowthat you’re bringingoutanewfilm. Eventhoughitmightcost a lotto do this,inturn Disney
will have asignificantincreaseinaudiencesize andhave muchlargerimpacton profitmade from
the film.
One way of advertisingwhichhas
become increasinglypopularis
YouTube.Nearlyeverytime youwatch
a videoonYouTube there will be an
advertisementbefore it.Considering
the enormousamountof people which
use YouTube dailyitisan obvious
marketingadvantage toadvertise your
productthere.Notonlythat but when
advertisingonYouTube youare able to
have your advertplayeddirectlyatyourtargetaudience,dependingonwhatvideossaidperson
watchesan advertthat istailoredtothat personwill appear.ThiswayDisneycanplayadverts
directlytothe youngergenerationandthe eldergenerationwhoare mostlikelytobe interestedin
the filmlike the peoplewhohave kidsforexample.
Notonlycan theyhave theiradvertplayedbefore othervideosbuttheycanupload theirown advert
for free sopeople cansee it,furtherincreasingthe range of people thatwillwanttosee the film.
Finallyone of the majoradvertisingmeansinwhichDisneyhave an
advantage withisT.V.As anyone will know nearlyeverypersoninthe
worldownsa T.V andwill watchit makingitan obviouschoice whenit
comesto advertisement,butnotonlywill Disneybe able toadvertisethis
filmintime framesinwhichchildrenandparentswillsee thembut
Disneyactuallyhave theirownchannelswhichhave alarge audience so
theycan directlyeachthere audience withthisadvert.

3. Chappie
Setin the future inthe regionof south Africa,a city called
Johannesburgisone of the firstto make use of a mechanical police
force.Chappie isone of these robotsusedbythe police andhas
artificial intelligence whichislimited tobasicinstructionsfromthe
police force.
As chappie isfound tobe beyondrepairhe iscast away as rubbish,
and thenfoundbya man whostarts to workon repairinghimand
developinganAIwitha consciousness.
The genre of thisfilmisaction/sci-fi/thriller,andthe target
audience forthisfilmwouldbe mostlymaleinmyopinionandages
15 – 30.
One of the mainwaysin whichchappie isbeingadvertisedatthe momentisthroughTV, thisisthe
firstformof advertisementthatInoticedaboutthe film.The secondwasonthe side of bus stops,
whichisa reallycleverwayof advertisedue tothe fact thatpeople will be drawntolookat the
advertisementposterastheywaitfor theirbus.
Anotherwayinwhichit isbeingadvertised
isthrough YouTube, thisisa goodway of
the producersof chappie to show there
advertdirectlytotheirpreferredaudience.
Justlike Cinderellachappie alsohasa
twitterpage anda Facebookpage for
exactlythe same benefits.